About us

The team of the Marketing Department deals with recent questions of the marketing science in research as well as in teaching. Our research work focuses mainly on empirical approaches which are internationally oriented.

For whom we do research

For the scientific community we provide recent publications which constitute a substantial contribution to the marketing science and from which pulses for further research questions can be derived.

As we want to do everything for an appropriate qualification of our students we use our evidence of our research to continuely improve the teaching of our students.

Business practice can benefit immediately from the transfer of recent research evidence. Within a cooperative collaboration practitioners have access to latest findings from marketing science.

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