Department of Marketing

Selected Publications (Peer Review)

Lasarov, W., Mai, R., Krause, J. S., Schmidt, U., & Hoffmann, S. (2021). Too Cold to be Skeptical: How Ambient Temperature Moderates the Effects of CSR Communication, Ecological Economics, online first.

Lasarov, W., & Hoffmann, S. (2021). Paradoxes Datenschutzverhalten. Diskrepanz zwischen Datenschutzbedenken und nachlässigem Umgang mit digitalen Dienstleistungen. HMD Praxis der Wirtschaftsinformatik, online first,DOI .

Lasarov, W. (2020). Im Spannungsfeld zwischen Sicherheit und Freiheit - Eine Analyse zur Akzeptanz der Corona-Warn-App. HMD Praxis der Wirtschaftsinformatik, online first,DOI .

Hoffmann, S., Mai, R., Lasarov, W., Krause, J., & Schmidt, U. (2019). Hungry bellies have no ears. How and why hunger inhibits sustainable consumption. Ecological Economics, 160, 96-104.

Lasarov, W., Mai, R., García de Frutos, N., Ortega Egea, J. M., & Hoffmann, S. (2019). Counter-arguing as Barriers to Environmentally Motivated Consumption Reduction: A Multi-Country Study, International Journal of Research in Marketing, 36(2), 281-305.

Lasarov, W., & Hoffmann, S. (2018). Social Moral Licensing, Journal of Business Ethics, 165, 1-22.

Mai, R., Hoffmann, S., Lasarov, W., & Buhs, A. (2017). Ethical products = less strong: How Explicit and Implicit Reliance on the Lay Theory Affects Consumption Behaviors, Journal of Business Ethics, 158, 1-19.