Department of Marketing

Hanna Reimers M.Sc.

Research Associate and Doctoral Student

Westring 425, R.111
Telefon: +49 431 880-4411
Telefax: +49 431 880-3349

Short CV

Hanna Reimers, M.Sc., has been a doctoral student and research associate at the Department of Marketing at Kiel University since July 2018. She finished her studies in Economics at Kiel University in 2017. Her research focuses on consumer behavior, sustainability marketing and psychological rebound effects. Hanna Reimers is a project member of the in the BMBF-funded project iReliefs (Indirect Rebound Effects. Lifestyle‐segmentation and Interventions with Efficiency‐Feedback and Sufficiency).

Selected Publications

Reimers, H., Jacksohn, A., Appenfeller, D., Lasarov, W., Hüttel, A., Rehdanz, K., Balderjahn, I., Hoffmann, S. (2021). Indirect Rebound Effects on the Consumer Level: A State-of-the-Art Literature Review, Cleaner and Responsible Consumption, online first.

Reimers, H., Lasarov, W. & Hoffmann, S. (2021). Rebound-Effekte – Eine psychologische Erklärung, Wirtschaftswissenschaftliches Studium, (im Erscheinen).

Reimers, H., & Hoffmann, S. (2019). Transparent Price Labelling for Sustainable Products: A Boost for Consumers' Willingness to Buy?. Marketing ZFP, 41(2), 21-36.

Conference Presentations

Reimers, H., Griesoph, A., & Hoffmann, N. C. (2021, February). Consumer reactions to climate policy instruments: The impact of different motives for climate protection on the effectiveness of a city toll. Paper presented at the AMA Winter Conference, St. Pete Beach, Florida, US, Online.

Reimers, H., Lasarov, W., & Hoffmann, S. (2020, May). Psychological Rebound-Effects A Conceptualization and Research Directions. Paper presented at the EMAC 2020 Conference, Budapest, Hungary.

Reimers, H., Lasarov, W., & Hoffmann, S. (2020, February). Does Size Matter? The relation between the (im)moral intensity of an initial act and a target act. Paper presented at the AMA Winter Conference, San Diego, US.

Reimers, H., & Hoffmann, S. (2019, February). Does Transparent Price Labeling Boost Label Effectivity For Sustainable Products?. Paper presented AMA Winter Conference, Austin, US.


  • Scientific Writing
  • Introduction into Marketing
  • Seminars
    • Consumer Psychology (Bachelor)

Office Hours

Only on request