Department of Marketing

Nils Christian Hoffmann M.Sc.

Research Associate and Doctoral Student

Westring 425, R.112
Telefon: +49 431 880-1529
Telefax: +49 431 880-3349
nils.hoffmann@bwl.uni-kiel.de

Short CV

Nils Christian Hoffmann, M.Sc., has been working as a research associate and doctoral student at the Department of Marketing at the Kiel University since October 2016. He finished his Master studies in Business Administration with focus on marketing and innovation management in June 2016 at the Christian-Albrechts-University of Kiel. Prior to his work at the Department of Marketing, Nils Christian Hoffmann worked as a student assistant at both the Kiel Institute for the World Economy and the Christian-Albrechts-University of Kiel.

His research foci and interests lie in the fields of cross-cultural marketing, consumer ethics and consumer psychology. Nils Christian Hoffmann is part of the newly established ScienceCampus Kiel Centre for Globalization.of the Leibniz Association.

Conference Presentations

Hoffmann, N. C.; Yin, J.; Hoffmann, S. (2019). Chain of Blame: How Eastern and Western Consumers Account for Supplier Hypocrisy in Global Supply Chains, AIB 2019 Annual Meeting, June 24th-27th, 2019, Copenhagen, Denmark.

Hoffmann, N. C.; Yin, J.; Hoffmann, S. (2019). Asymmetric effects of supplier hypocrisy along global supply chains – Empirical evidence from China and Germany, AMA Winter Conference, February 22nd-24th 2019, Austin, US.

Hoffmann, N. C.; Yin, J.; Hoffmann, S. (2018). Chain of Blame: How Eastern and Western Consumers Account for Supplier Hypocrisy in Global Supply Chains, "Economic and social consequences of global value chains" at the Kiel Centre for Globalization, November 2nd, 2018, Kiel, Germany.

Hoffmann, N. C. (2018). Interkulturelle Unterschiede in der Wahrnehmung von Corporate Social Responsibility und Consumer Social Responsibility entlang globaler Wertschöpfungsketten. Marketingimpulse, October 23rd 2018, Flensburg, Germany.

Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2018). Sin Tax – How Governmental Regulations to Foster Anti-Consumption Backfire, ICAR 2018 Symposium, November 9th-10th 2018, Almeria, Spain.

Hoffmann, N. C.; Karimova, G.-S.; Heidbrink, L.; Hoffmann, S. (2018). Western and Eastern Virtue Ethics in Consumer Research: Review, Synthesis, and Directions for Future Research, AMA Winter Conference, February 23rd-25th 2018, New Orleans, US.

Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2018). I Paid my Dues: How Voluntary and Mandatory Taxes Relieve Individuals from Their Obligations, AMA Winter Conference, February 23rd-25th 2018, New Orleans, US.

Research Grants and Project Participation

Travel Grant of the Fund for Internationalization 2019, funded by Kiel University, 2019, role: acquisition of funding, project coordination, amount: 3579 €

Class of Marketing – Eine intra- und transdisziplinäre Zusammenführung des Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2018 - 2019, role: acquisition of funding, project coordinationm, amount: 6814 €

Travel Grant of the Fund for Internationalization 2018, funded by Kiel University, 2018, role: acquisition of funding, project coordination, amount: 1800 €

WebQuests im Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination, amount: 5288 €

Partizipatives Lehren und Lernen durch Classroom Experiments, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination, amount: 4759 €

Teaching

  • Marketing Communication
  • Cross-cultural Marketing (Tutorial; Master)
  • Seminars
    • Experimental Consumer Psychology
    • Individual and Corporate Hypocrisy
    • Consumer Psychology (Bachelor)

 

Honors and Awards

Outstanding Teaching Award, BMBF PerLe-Fonds, 2018

Outstanding Teaching Award, BMBF PerLe-Fonds, 2017

Office Hours

only upon request