Department of Marketing

Tinka Krüger M.Sc.

Research Associate and Doctoral Student

Westring 425, R.102
Telefon: +49 431 880-3206
Telefax: : +49 431 880-3349

Short CV

Tinka Krüger, M.Sc., has been working as a research associate and doctoral student at the Department of Marketing at the Kiel University since March 2019. She finished her Master studies in Business Administration with focus on marketing and supply chain management in January 2019 at Kiel University. Prior to her work at the Department of Marketing, Tinka Krüger worked as a research assistant at the Kiel Institute for the World Economy (IfW) since 2014.

Her research focuses on cross-cultural marketing and consumer animosity. Tinka Krüger is project member of the project “ME-WE-THEM” (Me, we, and them. A context-sensitive model of social and vicarious consumer animosity).  

Selected Publications

Krüger, T., Lasarov, W., Nibat, I., Mai, R., Trendel, O., and Hoffmann, S. (2020). Extending the animosity model in times of the COVID-19 pandemic: A cross-national validation of the health animosity scale. Faculty of Business, Economics and Social Sciences, MACAU.

Conference Presentations

Krüger, T.; Mai, R.; Lasarov, W.; Hoffmann, S. (2020). Friend or Foe? A Long-term Multi-Country Perspective on Consumer Animosity. ACR Conference, October 1st-3rd, Paris, France.

Krüger, T.; Mai, R.; Lasarov, W.; Hoffmann, S. (2020). Short Indignation or Persistent Outrage? Consumer Animosity from a Long-term Multi-country Perspective. AMA Winter Conference, February 14th-16th 2020, San Diego, US.


  • Introduction into Marketing
  • Project Reports

Honors and Awards

GfB Price for the Master's Thesis "Corporate Hypocrisy - A Crosscultural Study between Germany, China and South Africa"

Office Hours

Only on request