Department of Marketing

Conference Presentations

Krüger, T., Nibat, I., Mai, R., Trendel, O., Lasarov, W., and Hoffmann, S. (2021, May). How Consumer Animosity Amplifies the Negative Effects of Fake News in Social Media. Paper will be presented at the EMAC 2021 Conference, Madrid, Spain.

Nibat, I., Krüger, T., Lasarov, W., Hoffmann, S., Mai, R., and Trendel, O. (2021, May). When authenticity does not matter: The indirect influence of news tagged as fake on the brand image. Paper will be presented at the EMAC 2021 Conference, Madrid, Spain.

Krüger, T., Lasarov, W., Nibat, I., Mai, R., Trendel, O., & Hoffmann, S. (2021, February). Extending the animosity model in times of the COVID-19 pandemic: A cross-national validation of the health animosity scale. Paper presented at the AMA Winter Conference, St. Pete Beach, Florida, US.

Krüger, T., Nibat, I., Mai, R., Trendel, O., Lasarov, W., & Hoffmann, S. (2021, February). The era of fake news: How truthfulness and animosity interact. Paper presented at the AMA Winter Conference, St. Pete Beach, Florida, US.

Krüger, T., Mai, R., Lasarov, W., & Hoffmann, S. (2020, October). Friend or Foe? A Long-term Multi-Country Perspective on Consumer Animosity. Paper presented at the ACR Conference, Paris, France.

Krüger, T., Mai, R., Lasarov, W., & Hoffmann, S. (2020, February). Short Indignation or Persistent Outrage? Consumer Animosity from a Long-term Multi-country Perspective. Poster session presented at the AMA Winter Conference, San Diego, US.