In the research area of consumer behavior we deal amongst other things with following topics:

• Consumer boycott and buycott: Konsumentenboykott und –buykott:
  e. g. what are the drivers of the participation in boycotts and carrotmobs?
• Ethic and Sustainability:
  e. g. what are the motives for consumers to behave socially responsibly and environmentally friendly?
• Consumer animosity:
  e. g. under which conditions do hostile attitudes affect consumer behavior?