Professur für Marketing

Was ist ein Carrotmob?

Carrotmob - Defintion und Ablauf: „A carrotmob is a temporary buycott in the form of a purchase flashmob by a group of consumers organized by activists. These activists chose the company offering the best bid within an auction as the target of the carrotmob. The best bid can be defined in terms of the company’s monetary and/or nonmonetary inputs or in terms of expected improvements in issues the activists ask for.”

Quelle: Hoffmann/Hutter (2012): Carrotmob as a New Form of Ethical Consumption, S. 218.

Carrotmob

Quelle: Hoffmann/Hutter (2012): Carrotmob as a New Form of Ethical Consumption, S.217.