Professur für Marketing

Determinanten gesunder Ernährung


FODEM (Food Decision Making).


Teilprojekt des europäischen Netzwerkes “The JPI HDHL Knowledge Hub“ (Healthy Diet for a healthy life) - DEDIPAC (DEterminants of DIet and Physical ACtivity). Details:


Bundesministerium für Bildung und Forschung (BMBF).

Projektbeteiligte und Verbundpartner:

Prof. Dr. Stefan Hoffmann, Dr. Robert Mai, Prof. Dr. Harald Rohm (Lebensmitteltechnik, TU Dresden), Dipl.-Kffr. Claudia Symmank (TU Dresden)


2014 bis 2017.


This project aims at analyzing the state of the art about how consumers draw (un)healthy nutrition decisions. The main objective of the project is to determine the relevant levers that need to be pulled to “Make sure that the healthy choice is the easiest choice” (or even the default choice). In order to contribute to this DEDIPAC vision, the project reviews and synthesizes the literature on determinants and correlates of individual food choice in various disciplines.


Prof. Dr. Stefan Hoffmann, Email: