Department of Marketing

To which topics can I write my master thesis?

Currently, the Marketing Department offers following master thesis topics:

  • Augmented Reality am Point-of-Sale
  • Food decision-making and design of decision-making architecture
  • Environmental attitude-behavior gap
  • Moral decoupling and moral hypocrisy
  • Ethical consumer behavior in cross-cultural comparison (especially eastern and western cultures)
  • Consumer responsibility
  • Impact of western and eastern cultural (& normative) values on consumer reactions
  • ambivalent consumption
  • consumer animosity in a multi-country perspective
  • indirect rebound effects