Department of Marketing

What is an appropriate structure of the project report?

1. Introduction:

By the means of relevant indices students provide an overview of the business and the related industry. Additionally, they describe substantial tasks during the internship.

Amount: approx. 1 - 1.5 pages

2. Main part:

In the main part students report about concrete tasks during the internship and process these by scientific literature. If there is no suitable task in field of activity, we offer to focus on typical business activities.

Amount: approx. 2 pages

3. Conclusion – Comparison of theory and practice:

Students bring their findings from practice and scientific literature together. They examine which theoretical results businesses use and in which areas the practice from the literature differs.

Amount: approx. 1.5 pages

Regarding the formalities of the project report the guidelines for scientific writing can be applied.