Department of Marketing

Project Report

Within the master studies of Business Administration students are asked to write a project report. Goal of this project report is to describe their task within an internship and to theoretically process this with recent scientific literature. On the basis of that a comparison between the knowledge from practice and theory should be conducted. To wirte a project report at the Marketing Department students need to have knowledge about the 4 Ps in the field of marketing. Further information can be found here. If you have any questions, feel free to contact us here.

The project report at the Marketing Department is designed as follows:

1. Internship Verification

Please provide following information via this sheet.

  • Titel suggestion for your project report
  • Internship reference (if already absolved)
  • Job advertisement (if not absolved yet)


After agreement with the Marketing Department you can register for your project report.

2. Registration

We ask you kindly to register your project report by handing out two copies of the signed  form sheet in the office of the Marketing Department. Your process time is limited to 9 weeks after handing out the form sheets.

3. Writing

Please consider our advices how to write a project report!

 4. Submission

The submission of your report can be done in a digital way as a Word and PDF document to

The campusmanagement webpage will provide information whether you passed the project report.

IMPORTANT: Project reports, which are handed in without agreement of the Marketing Department, will be evaluated with "not passed".