Professur für Marketing

"Transparent Price Labelling for Sustainable Products: A Boost for Consumers’ Willingness to Buy?", new article accepted in Marketing ZFP – Journal of Research and Management

23.01.2019

The Paper "Transparent Price Labelling for Sustainable Products: A Boost for Consumers’ Willingness to Buy?” authored by Hanna Reimers and Stefan Hoffmann has been accepted for publication in the Marketing ZFP - Journal of Research and Management. The paper integrates the price partitioning approach in the literature of sustainable consumption for the first time and investigates the effect of an innovative approach of labelling sustainable products on consumers’ willingness to buy.