Department of Marketing

Bonjour! Kick-Off Meeting of new DFG Project in Grenoble


From 23rd until 25th October 2019, the DFG project "Me, we, and them. A context-sensitive model of social and vicarious consumer animosity" officially started with a kick-off meeting in Grenoble.

Prof. Stefan Hoffmann, Dr. Wassili Lasarov and Tinka Krüger visited their partners Prof. Olivier Trendel, Prof. Robert Mai and Ipek Nibat from the Grenoble Ecole de Management. In the following years, the Grenoble Ecole de Management together with the Kiel University will work closely together. Several research meetings ensured a productive and motivative start into the new project and defined specific steps for the following research parts. During the three days in Grenoble, a solid foundation for this research partnership could be build. Besides the fruitful discussions on the research topic, the partners from Grenoble provided interesting insights into the research and education system of the business school.