Professur für Marketing

Dr. Mike Lee visits Kiel!

03.12.2018

Dr. Mike Lee, Senior Lecturer of Marketing at the University of Auckland Business School and KCG External Research Fellow, visited our department last week.

Mike Lee

His research focusses on brand avoidance, consumer resistance and activism, and, most notably, anti-consumption. He is also Director of the well-known International Centre of Anti-Consumption Research (ICAR) at the University of Auckland. During his visit in Kiel, Lee teached a two-day PhD course on anti-consumption and its role in marketing. In this course, he presented recent academic findings in this field and discussed them and their implications for marketing with the students. In the two-day course that was held on November 29-30, 2018, students were given an excellent opportunity to discuss this highly relevant topic with an internationally renowned expert. 

Thank you very much for this amazing seminar!