Department of Marketing

Marketing-Impulse (Jan 26th, 2021)

Jan 04, 2021

Date Tuesday January 26th 2021

Zoom-Meeting

Marketing-Impulse is a joint event of the Marketing-Club Schleswig-Holstein with various institutes of the marketing-relevant universities of the state of Schleswig-Holstein. In the event, current marketing research studies and their relevance for practice are discussed. Young scientists are given the opportunity to present their work - the professors broaden the level of discussion. This year's co-organizer is Christian-Albrechts-Universität zu Kiel.

 

6:00 pm

Welcome

Prof. Dr. Stefan Hoffmann (CAU Kiel)

 

6:10 pm

Warum Animosität Kund:innen vom Kaufen abhält

Tinka Krüger, staff member at the Professorship of Marketing (Prof. Dr. Stefan Hoffmann), CAU Kiel

 

6:40 pm

Einfluss des Umweltbewusstseins auf das Flugverhalten junger Erwachsener

Marilena Schmitz, student at the Professorship of Corporate Communication (Prof. Dr. Petra Dickel), FH Kiel

 

7:10 pm

Konsumentenreaktionen auf Maßnahmen des Lebensmitteleinzelhandels in Zeiten der Corona-Pandemie

Jessica Urdahl, student at the Professorship of A&F Marketing - Consumer Psychology (Prof. Dr. Ulrich Orth), CAU Kiel

 

The event is open to students and employees of CAU Kiel and FH Kiel. You can participate under the following link.

Link to the announcement on the website of the Marketing Club here.