Department of Marketing

New article published in the International Journal of Research in Marketing

04.02.2019

The article "Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study" has been published by Wassili Lasarov, Robert Mai, Nieves García de Frutos, José Manuel Ortega Egea and Stefan Hoffmann in the International Journal of Research in Marketing. The International Journal of Research in Marketing is one of the leading journals in the field of marketing research (VHB-Rank: A). The article elucidates in a cross-cultural investigation across 28 European countries (n= 16,095 participants) how European consumers' knowledge and perceived seriousness of climate change inhibit the activation of counter-arguments, with implications for environmentally motivated consumption reduction. If you are interested in this article, you can access the full paper here.