Chair of Marketing

ICAR 2014

The International Centre for Anti-consumption Research (ICAR) was pleased to welcome you to the 2014 ICAR symposium on July 4-5, 2014. The symposium was hosted by Kiel University. The theme for ICAR 2014 was Anti consumption and consumer wellbeing.

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Call for Papers ICAR 2014: Journal of Consumer Affairs

Call for Papers: International Centre for Anti-Consumption Research (ICAR) symposium, Journal of Consumer Affairs Special Issue

We are pleased to announce that the 5th ICAR symposium will be hosted by the University of Kiel, Germany, on July the 4-5th 2014. The theme for ICAR 2014 is:

Anti-consumption and consumer wellbeing

In the last two decades of the new millennia, we have seen consumer wellbeing affected in two vastly opposing ways. On the one hand, we see an ever increasing conglomeration of corporations, leading to larger, more ubiquitous, and hegemonic companies; often resulting in a reduction of consumer wellbeing. On the other hand, with the advent of Web 2.0 and the increasing use and proliferation of social media, such as Facebook, Twitter, Pinterest, and numerous consumer advocacy and review websites; we see an augmentation of consumers’ abilities to fight back, and in many cases, increase their wellbeing.

These two diametrically opposing developments (larger and more powerful companies versus increasingly empowered and connected consumers) are in a constant battle, and consumer wellbeing is the issue at the core. At ICAR 2014, we suggest anti-consumption as one lens by which scholars, practitioners, and policy makers can look at these current and on-going events. Anti-consumption centers on the reasons against consumption; relevant topics include, but are not limited to: boycotting, consumer resistance, activism, culturejamming, dissatisfaction, complaining behavior, undesired self, organizational disidentification, voluntary simplification, and brand avoidance. When consumer wellbeing is negatively impacted by markets, corporations, or brands, anti-consumption may occur as one consequence. Likewise, when instances of anti-consumption occur, researchers should look at the possible causes from the consumers’ points of view.

In line with this theme, ICAR has secured a special issue in the Journal of Consumer Affairs (JCA) for publication in 2015. JCA is the premier journal devoted to peer-reviewed, multidisciplinary research on the interests of consumers in the marketplace. According to its official website JCA publishes “high quality research on consumer behaviour, consumer and household decision making, and the implications of private business practices and government policies for consumers’ wellbeing. Consumer markets are broadly conceived to include durable and nondurable goods and services, financial products, health and medical care, food, entertainment, energy, and housing. Research published in the journal focuses on protecting consumers’ interests and is addressed from the consumers’ point of view.”

Consistent with these aims the Journal of Consumer Affairs special issue solicits papers of approximately 10,000 words, which explore the relationship between anti-consumption and consumer interests and wellbeing. Expressions of interest and inquiries can be directed to special issue editors Mike Lee (msw.lee@auckland.ac.nz) or Stefan Hoffmann (stefan.hoffmann@bwl.uni-kiel.de), or to JCA editor Sharon Tennyson (joca@cornell.edu). More information about anti-consumption and ICAR can be found by visiting www.icar.auckland.ac.nz. and www.icar2014.org.

Submission process for ICAR 2014:  Deadline November 1st 2013

For the symposium, participants may choose to submit either a 2000 word extended abstract, or a full length manuscript in the formatting style of JCA (word limit is 10,000 words). We hope to notify authors of the outcome in March 2014. If successful, authors will be invited to present their work at the 5th ICAR Symposium (Kiel, Germany, 4-5 July 2014). Presentations may be published as extended abstracts (2000 words) in the official ICAR 2014 proceedings.

Submit your manuscript before 1 November 2013 to Mike Lee at msw.lee@auckland.ac.nz

Submission process for JCA Special Issue: Deadline August 30th 2014

Submit an electronic copy of the manuscript (word limit is 10,000 words) in Microsoft Word format through the JCA online submission system.

All manuscripts submitted to the Journal of Consumer Affairs are subject to a double-blind review process, so author(s)’ name(s) must be removed from the title page and all other parts of the text. There is no submission fee.

Manuscripts not submitted to or presented at ICAR 2014 may be submitted for the special issue. However, the submission deadline permits authors of papers presented at ICAR 2014 to receive constructive feedback regarding the manuscript, thereby improving it in preparation for submission to the special issue.

We look forward to your participation and seeing everyone in Kiel!

Mike Lee and Stefan Hoffmann

Download Call for Papers

What is anti-consumption and consumer wellbeing?

Anti-consumption means against consumption, yet the word is not synonymous with alternative, conscientious, ethical, sustainable, or green consumption. While these terms describe various forms of pro-social consumption; anti-consumption, on the other hand, focuses on phenomena that researchers traditionally have ignored.

Consumer research predominately focuses on the approach aspects of consumer behaviours and attitudes; for instance, why people choose a product or brand. In contrast, anti-consumption research focuses on why consumers avoid certain products or brands. Although a complete understanding of our consumption-driven society requires study of approach and avoidance phenomenon, the latter has received less focus.

Anti-consumption need not be contrary to business success or enhanced quality of life, nor need it interfere with societal and business progress. Enhanced quality of life depends on improving both the quantity and quality of consumption; thus, anti-consumption is not an inherent economic threat. Business practitioners and academicians should view acts of anti-consumption as opportunities to learn about ourselves, our products, our practices, and our society.

Physicians who understand health but not illness cannot treat their patients successfully; similarly, business scholars who only study successful companies may never understand what causes unsuccessful companies. Therefore, study of anti-consumption completes our understanding of consumers and society.

What makes anti-consumption important?

In the last two decades of the new millennium, we have seen consumer wellbeing affected in two vastly opposing ways. On the one hand, we see an ever increasing conglomeration of corporations, leading to larger, more ubiquitous, and hegemonic companies; often resulting in a reduction of consumer wellbeing. On the other hand, with the advent of Web 2.0 and the increasing use and proliferation of social media, such as Facebook, Twitter, Pinterest, and numerous consumer advocacy and review websites; we see an augmentation of consumers’ abilities to fight back, and in many cases, increase their well-being. These two diametrically opposing developments (larger and more powerful companies versus increasingly empowered and connected consumers) are in a constant battle, and consumer wellbeing is the issue at the core.

Tell me more about the hosts.

ICAR 2014 is jointly organized by Mike S. W. Lee form the International Centre of Anti-consumption (Auckland, New Zealand) and Stefan Hoffmann of Kiel University.

Kiel University

Uni_BuildingThe University currently teaches over 24,000 women and men and the range of subjects on offer is spread over eight faculties. In addition to the original faculties, the faculties of Agricultural and Nutritional Science, Mathematics and Natural Sciences, Business, Economics and Social Sciences and, the newest faculty, the Faculty of Engineering are integrated into the university. Where once Max Planck and Heinrich Hertz worked, around 700 academics now pass on their knowledge to students from Germany and across the Globe.

More about the history of the university.

 

International Centre of Anti-ConsumptionICAR_Logo

The International Centre of Anti-Consumption (ICAR) is located at the University of Auckland (New Zealand). ICAR was founded and is led by Mike S. W. Lee. ICAR comprises a network of marketing academics, practitioners, and social scientists from various universities all around the globe.

 Please find more information about ICAR.

 

 Mike S. W. Lee

Mike_LeeMike is senior lecturer of marketing at the University of Auckland (New Zealand). He received a Masters degree in psychology and a Ph.D. in Marketing from the University of Auckland.

Mike is the founder and director of the International Centre of Anti-consumption Research (ICAR), which organizes a symposium every second year, the first was held in Auckland 2006, Sydney followed in 2008, then Marseille 2010, and Brisbane 2012. In 2014, ICAR returns to Europe. Mike’s areas of research are anti-consumption, consumer resistance, branding, consumer behavior, brand equity, and consumer perceptions of brands associated with genetic modification. Mike's specific expertise is in the area of brand avoidance.

His work has been published in leading marketing journals, such as the Journal of Consumer Behavior, the Australasian Marketing Journal, the Journal of Consumer Marketing, the Journal of Business Research, the European Journal of Marketing, and the Journal of Macromarketing. Mike has been Guest Editor for four Special Issues on anti-consumption (the Journal of Business Research; Consumption, Markets and Culture; the European Journal of Marketing; the Journal of Macromarketing).

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Stefan HoffmannICAR_Hoffmann

Stefan is professor of marketing at Kiel University (Germany). He received a diploma in psychology from the University of Mannheim (Germany) and a Ph.D. and a second promotion (habilitation) in business administration from the Technical University of Dresden (Germany).

His research focuses on transformative consumer behaviour, communication, health marketing, and cross-cultural marketing. He is keenly interested in different forms of anti-consumption, including consumer boycotts and consumer animosity.

His research has been published in leading marketing journals, such as the Journal of Retailing, the Journal of Interactive Marketing, the Journal of Consumer Psychology, the Journal of Business Research, the European Journal of Marketing, the Journal of Service Research, and the Journal of Macromarketing.

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Impressions of ICAR