Chair of Marketing

News

Consume less and be happy? JoCA-special issue published

Mar 08, 2016

The Journal of Consumer Affairs recently published  a special issue on "Anti-Consumption and Consumer Well-being" (edited by Mike Lee and Stefan Hoffmann).

Link:

Guest editorial:

Hoffmann, S.; Lee, M. S. W. (2016). Consume Less and Be Happy? Consume Less to Be Happy! An Introduction to the Special Issue on Anti-Consumption and Consumer Well-Being. Journal of Consumer Affairs, 50(1), 3–17.

  

Socio-economic determinants of healthy food choice – call for unpublished work

Jul 23, 2015

Do you have unpublished empirical work examining the influence of socio-economic characteristics on more or less healthy food choices? 

As we are planning to conduct a meta-analysis on this influence, we are looking for unpublished work. Among others, we are interested in working-papers, forthcoming papers, rejected manuscripts, or unpublished thesis data.

We are especially interested in correlations between

  • socioeconomic determinants (e.g. age, number of persons per household, educational level, presence of children, personal income) and
  • willingness to buy, willingness to pay or purchase intention (preferable coded as a 1/0 discrete variable, e.g. acceptance of price premium)

 

If your unpublished work matches these criteria, we are kindly requesting your manuscript and/or data set as well as details about the characteristics of the measurements, sample, and study design. We treat your data confidentially and we use the data only for the purpose of the meta-analysis. Kindly send your unpublished data or manuscripts via email to Stefan Hoffmann (Stefan.hoffmann@bwl.uni-kiel.de) or Irina Dolgopolova (Dolgopolova@iamo.de).

Please do not hesitate to contact us if you have any questions about this study. Thank you for contributing to this meta-analysis!

Papers accepted – Die Betriebswirtschaft, Food Quality and Preference

Jul 30, 2014

Two actual articles of the Chair of Marketing have been accepted for publication. They will be published in 2014:

  • Mai, R.; Hoffmann, S.; Hoppert, K.; Schwarz, P.; Rohm, H. (2014). The spirit is willing, but the flesh is weak: The moderating effect of implicit associations on healthy eating behaviors. Food Quality and Preference (forthcoming). Details
  • Mai, R.; Hoffmann, S.; Schmidt, D. (2014). Selektives Demarketing: Wie werden Unternehmen unerwünschte Kunden wieder los? Die Betriebswirtschaft (forthcoming). Details

 

Papers accepted - Appetite, MRQ, M-ZFP

May 27, 2014

Three actual articles of the Chair of Marketing have been accepted for publication. They will be published in 2014:

  • Mai, R.; Zahn, S.; Hoppert, K.; Hoffmann, S.; Rohm, R. (2014). Tailoring Compensation Effects of Health-unrelated Food Properties, Appetite (forthcoming). Details
  • Krautz, C.; Hoffmann, S.; Mai, R. (2014). Konsumentenanimosität: State of the Art und Entwicklung eines kontextsensitiven Erklärungsansatzes, Management Review Quarterly (forthcoming). Details
  • Niemand, T.; Hoffmann, S.; Mai, R. (2014). Einsatzpotenziale und Grenzen bei der Anwendung des Impliziten Assoziationstests (IAT) in der Marketing-Forschung, Marketing ZFP – Journal of Research and Management (forthcoming). Details

 

Best Paper, ANZMAC 2013

Dec 10, 2013

The article  'The Effect of Complexity Intensity and Complexity Quality of Websites', written by Robert Mai and Stefan Hoffmann in collaboration with Uta Schwarz, Thomas Niemand and Jana Seidel (TU Dresden), has been awarded as Best Paper in Track Digital Marketing & Social Media at the ANZMAC 2013, the annual Conference of the Australian & New Zealand Marketing Academy.

Click here to find the article.

 

ICAR 2014 in Kiel - Submission deadline: November 1st 2013

Sep 27, 2013

The department of marketing will host the 5th ICAR symposium on anti-consumption research in Kiel in July 4th-5th 2014. The journal of consumer affairs has secured a special issue on anti-consumption and consumer well-being. Submissions are welcome until November 1st 2013 either as extended manuscript (2,000 words) or full manuscript (10,000 words).

For more details, please consult www.icar2014.org.

Journal of Consumer Psychology - Paper accepted

Sep 19, 2013

The article "Accents in Business Communication: An Integrative Model and Propositions for Future Research" by Robert Mai and Stefan Hoffmann has been accepted for publication by the Journal of Consumer Psychology (VHB-Jourqual 2.1: B) and will be published in spring 2014.

Journal of Current Issues & Research in Advertising - Paper accepted

Aug 30, 2013

The article 'Do Men and Women Laugh About Different Types of Humor? A Comparison of Satire, Sentimental Comedy, and Comic Wit in Print Ads' by Uta Schwarz, Stefan Hoffmann and Katharina Hutter has been accepted for publication by the Journal of Current Issues & Research in Advertising and will be published soon.

The department of Marketing on Facebook

Aug 23, 2013

You can now find regular news about the department, all important information about your studies and interesting new research results on our new Facebook page.

Of course, any information will furthermore be published on our homepage and on OLAT.

Journal of Retailing - Paper accepted

Aug 08, 2013

The article 'Surprise, Surprise. Ambient Media as Promotion Tool for Retailers' by Katharina Hutter and Stefan Hoffmann has been accepted for publication by the Journal of Retailing (VHB-Jourqual 2.1: A) and will be published soon. The study shows that cost-effective, but surprising ambient measures may have strong advertising effects.

Food Quality and Perference – Paper accepted

Aug 08, 2013

The article 'Is There a Fit in Cognitive and Sensory Evaluation of Yogurt? The Moderating Role of Nutrition Information' by Karin Hoppert, Robert Mai, Susann Zahn, Peter E. Schwarz, Stefan Hoffmann and Harald Rohm has been accepted for publication by the professional journal Food Quality and Perference (Impact Factor: 2.430) and will be published soon.

Sep 27, 2013

Dec 10, 2013

Socio-economic determinants of healthy food choice – call for unpublished work

Jul 23, 2015

Do you have unpublished empirical work examining the influence of socio-economic characteristics on more or less healthy food choices?

As we are planning to conduct a meta-analysis on this influence, we are looking for unpublished work. Among others, we are interested in working-papers, forthcoming papers, rejected manuscripts, or unpublished thesis data.

 We are especially interested in correlations between

  • ·         socioeconomic determinants (e.g. age, number of persons per household, educational level, presence of children, personal income) and

 

  • ·         willingness to buy, willingness to pay or purchase intention (preferable coded as a 1/0 discrete variable, e.g. acceptance of price premium)

 

If your unpublished work matches these criteria, we are kindly requesting your manuscript and/or data set as well as details about the characteristics of the measurements, sample, and study design. We treat your data confidentially and we use the data only for the purpose of the meta-analysis. Kindly send your unpublished data or manuscripts via email to Stefan Hoffmann (Stefan.hoffmann@bwl.uni-kiel.de) or Irina Dolgopolova (Dolgopolova@iamo.de).

 

Please do not hesitate to contact us if you have any questions about this study. Thank you for contributing to this meta-analysis!

Best regards,

Stefan Hoffmann

Jul 19, 2016

New framework of dietary behavior determinants published in PLOS ONE

Feb 03, 2017

The article “The DONE framework: Creation, evaluation, and updating of an interdisciplinary, dynamic framework 2.0 of determinants of nutrition and eating”, published by a interdisciplinary, international research team (including Prof. Stefan Hoffmann) on which Dr. Marijn Stok and Prof. Dr. Britta Renner of the university of Konstanz are the lead authors, has just been published in PLOS ONE (February 2nd). PLOS ONE is a highly acclaimed multidisciplinary open-access journal.

 

The DONE framework is an interdisciplinary, interactive and evolving “framework 2.0” of Determinants of Nutrition and Eating (DONE). The DONE framework was created by an interdisciplinary workgroup in a multiphase, multimethod process, within the European research project DEDIPAC (www.dedipac.eu): Determinants of Diet and Physical Activity. The DONE framework can be freely accessed and used in a highly flexible manner: determinants can be sorted, filtered and visualized for both very specific research questions as well as more general queries. The dynamic nature of the framework allows it to evolve as experts can continually add new determinants and ratings. We anticipate this framework will be useful for research prioritization and intervention development. Importantly, external experts positively evaluated the usefulness, comprehensiveness, and quality of the DONE framework.

The article reporting on the DONE framework is available from PLOS ONE:

The DONE framework itself is also available online: www.uni-konstanz.de/DONE.

New framework of dietary behavior determinants published in PLOS ONE

Feb 03, 2017

The article “The DONE framework: Creation, evaluation, and updating of an interdisciplinary, dynamic framework 2.0 of determinants of nutrition and eating”, published by a interdisciplinary, international research team (including Prof. Stefan Hoffmann) on which Dr. Marijn Stok and Prof. Dr. Britta Renner of the university of Konstanz are the lead authors, has just been published in PLOS ONE (February 2nd). PLOS ONE is a highly acclaimed multidisciplinary open-access journal.

 

The DONE framework is an interdisciplinary, interactive and evolving “framework 2.0” of Determinants of Nutrition and Eating (DONE). The DONE framework was created by an interdisciplinary workgroup in a multiphase, multimethod process, within the European research project DEDIPAC (www.dedipac.eu): Determinants of Diet and Physical Activity. The DONE framework can be freely accessed and used in a highly flexible manner: determinants can be sorted, filtered and visualized for both very specific research questions as well as more general queries. The dynamic nature of the framework allows it to evolve as experts can continually add new determinants and ratings. We anticipate this framework will be useful for research prioritization and intervention development. Importantly, external experts positively evaluated the usefulness, comprehensiveness, and quality of the DONE framework.

The article reporting on the DONE framework is available from PLOS ONE:

The DONE framework itself is also available online: www.uni-konstanz.de/DONE.

Mar 08, 2017

Mit einem Gesamtvolumen von ca. 227 Mrd. Euro gehört der Lebensmittelsektor zu den umsatzstärksten Branchen des deutschen Einzelhandels. Um langfristig am Markt bestehen zu können, müssen Lebensmittelhersteller kontinuierlich Wachstumspotentiale identifizieren und realisieren. Dafür ist ein strategisches Markenmanagement erfolgsentscheidend.

Gemeinsam mit der Peter Kölln GmbH & Co. KGaA widmen wir uns daher in diesem Forschungsseminar dem Thema Markenmanagement mit dem Fokus Produktlinienerweiterung.

 

Die Teilnehmerzahl des Forschungsseminars ist begrenzt. Die Anmeldung ist ab dem 15. März 2017 um 8:00 möglich.

OLAT-Link.