Chair of Marketing

International Marketing Review – Paper accepted

Nov 09, 2018

The Paper „Cross-cultural Application of a Practice-Oriented Acquiescence Measure” authored by Carolin Krautz and Stefan Hoffmann has been accepted for publication in the International Marketing Review. The paper develops validates a new measurement of acquiescence response style which can feasibly applied in practice-oriented market research. The paper reports a cross-cultural validation study which bases on data of more than 200,000 respondents from 30 countries.