Chair of Marketing

Journal of Current Issues & Research in Advertising - Paper accepted

Aug 30, 2013

The article 'Do Men and Women Laugh About Different Types of Humor? A Comparison of Satire, Sentimental Comedy, and Comic Wit in Print Ads' by Uta Schwarz, Stefan Hoffmann and Katharina Hutter has been accepted for publication by the Journal of Current Issues & Research in Advertising and will be published soon.