Chair of Marketing

Papers accepted – Die Betriebswirtschaft, Food Quality and Preference

Jul 30, 2014

Two actual articles of the Chair of Marketing have been accepted for publication. They will be published in 2014:

  • Mai, R.; Hoffmann, S.; Hoppert, K.; Schwarz, P.; Rohm, H. (2014). The spirit is willing, but the flesh is weak: The moderating effect of implicit associations on healthy eating behaviors. Food Quality and Preference (forthcoming). Details
  • Mai, R.; Hoffmann, S.; Schmidt, D. (2014). Selektives Demarketing: Wie werden Unternehmen unerwünschte Kunden wieder los? Die Betriebswirtschaft (forthcoming). Details