Chair of Marketing

Beiträge in englischsprachigen Fachzeitschriften mit Peer-Review

Journal_01

 

 

 

 
Hutter, K.; Hoffmann, S.. Surprise, Surprise. Ambient Media as Promotion Tool for Retailers. Journal of Retailing. (forthcoming)

Hoppert, K.; Mai, R.; Zahn, S.; Schwarz, P. E.; Hoffmann, S.; Rohm, H. Is There a Fit in Cognitive and Sensory Evaluation of Yogurt? The Moderating Role of Nutrition Information, Food Quality and Preference. (forthcoming)

Hoffmann, S.; Mai, R.; Cristescu, A. (2013). Do Culture-Dependent Response Styles Distort Substantial Relationships?, International Business Review, 22 (5), 814-827.
Details

Hoffmann, S.. (2013) Are Boycott Motives Rationalizations?, Journal of Consumer Behaviour, 12 (3), 214-222.

Hoffmann, S.. Does National Culture Impact Consumer Boycott Prevalence? A Multi-Country Study, European Journal of International Management, 6 (5). (forthcoming)

Hoffmann, S.; Schlicht, J.. The Impact of Different Types of Concernment on the Consumption of Organic Food, International Journal of Consumer Studies. (forthcoming)

Hoffmann, S.. Home Country Bias in the Moral Obligation to Boycott Offshoring Companies, Journal of Marketing Theory and Practice. (forthcoming)

Hutter, K.; Hoffmann, S. (2013). Carrotmob and Anti-consumption. Same Motives, but Different Willingness to Make Sacrificies? Journal of Macromarketing. (online first erschienen)
Details

Hoppert, K.; Zahn, S.; Jänecke, L.; Mai, R.; Hoffmann, S.; Rohm, H. (2013). Consumer Acceptance of Regular and Reduced-sugar Yogurt Enriched with Different Types of Dietary Fiber, International Dairy Journal, 28 (1), 1-7.
Details

Hoppert, K.; Mai, R.; Zahn, S.; Hoffmann, S.; Rohm, H. (2012). Integrating Sensory Evaluation in Adaptive Conjoint Analysis to Elaborate the Conflicting Influence of Intrinsic and Extrinsic Attributes on Food Choice, Appetite, 59 (3), 949-965.
Details

Mai, R.; Hoffmann, S. (2012). Taste Lovers vs. Nutrition Fact Seekers: How Health Consciousness and Self-Efficacy Determine the Way Consumers Choose Food Products, Journal of Consumer Behaviour, 11 (4), 316-328.
Details

Hoffmann, S.; Hutter, K. (2012). Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research, Journal of Consumer Policy, 35 (2), 215-236.

Details

Müller, S.; Hoffmann, S.; Schwarz, U.; Gelbrich, K. (2012). The Effectiveness of Humor in Cross-Cultural Advertising, Journal of Euromarketing, 20 (1/2).
Details

Hoffmann, S.; Liebermann, S.; Schwarz, U. (2012). Ads for Mature Consumers: The Importance of Addressing the Changing Self-view between the Age Groups 50+ and 60+, Journal of Promotion Management, 18 (1), 60-82.
Details

Hutter, K.; Hoffmann, S. (2011). Guerrilla Marketing. The Nature of the Concept and Propositions for Further Research, Asian Journal of Marketing, 5 (2), 39-54.
Details

Mai, R.; Hoffmann, S. (2011). Four Positive Effects of a Salesperson’s Regional Dialect in Personal Selling, Journal of Service Research, 14 (4), 423-437.
Details

Hoffmann, S. (2011). Anti-Consumption as a Means of Saving Jobs, European Journal of Marketing, 45 (11/12), 1702-1714. (Highly Commended Award Winner at the Literati Network Awards for Excellence 2012)

Details

Hoffmann, S.; Mai, R.; Smirnova, M. (2011). Development and Validation of a Cross-nationally Stable Scale of Consumer Animosity, Journal of Marketing Theory & Practice, 19 (2), 235-252.
Details

Hoffmann, S.; Schwarz, U.; Müller, S. (2011). The Ambivalent Effects of Website Complexity, International Journal of Internet Marketing and Advertising, 6 (4), 413-433.
Details

Mai, R.; Hoffmann, S.; Helmert, J. R.; Velichkovsky, B. M.; Zahn, S.; Jaros, D.; Schwarz, P. E. H.; Rohm, H. (2011). Implicit Food Associations as Hurdles for Healthy Nutrition: The Necessity of Further Research, British Journal of Diabetes and Vascular Disease, 11 (4), 182-186.
Details

Hoffmann, S.; Soyez, K. (2010). A Cognitive Model to Predict Domain-specific Consumer Innovativeness, Journal of Business Research, 63 (7), 778-785.
Details

Hoffmann, S.; Müller, S. (2009). Consumer Boycotts Due to Factory Relocation, Journal of Business Research, 62 (2), 239-247.

Details

Soyez, K.; Hoffmann, S.; Wünschmann, S.; Gelbrich, K. (2009). Pro-environmental Value Orientation across Cultures. Development of a German and Russian Scale, Social Psychology, 40 (4), 222-233.
Details

Liebermann, S.; Hoffmann, S. (2008). The Impact of Practical Relevance on Training Transfer. Evidence from a Service Quality Training Program for German Bank Clerks, International Journal of Training and Development, 12 (2), 74-86.
Details