Chair of Marketing

Publications

Publications

Articles in english journals with peer review

Journal_01

 

If you have problems accessing these publications, please contact marketing@bwl.uni-kiel.de

 

  • Krautz, C.; Hoffmann, S. (2017). The Tenure-Based Customer Retention Model. A Cross-Cultural Validation. Journal of International Marketing. (forthcoming).
  • Stok, F. M:; Hoffmann, S.; Volkert, D.; Boeing, H.; Ensenauer, R.; Stelmach-Mardas, M.; Kiesswetter, E.; Weber, A.; Rohm, H.; Lien, N.; Brug, J.; Holdsworth, M.; Renner, B. (2017). The DONE framework: Creation, evaluation, and updating of an interdisciplinary, dynamic framework 2.0 of determinants of nutrition and eating, PLOS ONE (forthcoming).
    Full Paper via Plos.org
  • Iskhakova, L; Hoffmann, S. (2017). Alumni Loyalty. Systematic Literature Review. Journal of Nonprofit & Public Sector Marketing (forthcoming).
  • Mai, R.; Hoffmann, S. (2016). Indirect Ways to Foster Healthier Food Consumption Patterns: Health-Supportive Side Effects of Health-Unrelated Motives. Food Quality and Preference (forthcoming).
  • Symmank, C.; Mai, R.; Hoffmann, S.; Stok, F. M.; Renner, B.; Lien, N.; Rohm, H. (2016). Predictors of Food Decision Making: A Systematic Interdisciplinary Mapping (SIM) Review. Appetite (forthcoming).
  • Akbar, P.; Mai, R.; Hoffmann, S. (2016). When Do Materialistic Consumers Join Commercial Sharing Systems. Journal of Business Research (forthcoming) 
    Full Paper via Sciencedirect.com
  • Iskhakova, L., Hilbert, A., & Hoffmann, S. (2016). An Integrative Model of Alumni Loyalty. An Empirical Validation among Graduates from German and Russian Universities. Journal of Nonprofit & Public Sector Marketing 28(2), 129-163.
    Full Paper via Tandfonline.com
  • Karnal, N., Machiels, C. J., Orth, U. R., & Mai, R. (2016). Healthy by Design, But Only When in Focus: Communicating Non-verbal Health Cues Through Symbolic Meaning in Packaging. Food Quality and Preference, 52, 106-119. 
    Full Paper via Sciencedirect.com
  • Hoffmann, S.; Lee, M. S. W. (2016). Consume Less and Be Happy? Consume Less to Be Happy! An Introduction to the Special Issue on Anti-Consumption and Consumer Well-Being. Journal of Consumer Affairs, 50 (1), 3–17. 
    Full Paper via Ebscohost.com
  • Haberstroh, K.; Orth, U.; Hoffmann, S.; Brunk, B. (2016). Consumer Response to Unethical Corporate Behavior: A Re-examination and Extension of the Moral Decoupling Model. Journal of Business Ethics. (forthcoming).
    Full Paper via Springer.com
  • Hutter, K.; Hoffmann, S.; Mai, R. (2015). Carrotmob. A Win/Win/Win-Approach to Creating Benefits for Consumers, Business, and Society at Large. Business & Society. 
    Abstract
    Full Paper (.pdf)
  • Mai, R.; Hoffmann, S. (2015). How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness. Journal of Public Policy & Marketing.
    Full Paper via Ebscohost.com
  • Mai, R.; Hoffmann, S.; Hoppert, K.; Schwarz, P.; Rohm, H. (2014). The spirit is willing, but the flesh is weak: The moderating effect of implicit associations on healthy eating behaviors. Food Quality and Preference, 39(1), 62-72.
    Abstract
    Full Paper via Sciencedirect.com
  • Mai, R.; Zahn, S.; Hoppert, K.; Hoffmann, S.; Rohm, R. (2014). Tailoring Compensation Effects of Health-unrelated Food Properties, Appetite, 80, 143-153.
    Abstract
    Full Paper via Sciencedirect.com
  • Mai, R.; Hoffmann, S.; Schwarz, U.; Niemand, T.; Seidel, J. (2014). The Shifting Range of Optimal Web Site Complexity. Journal of Interactive Marketing, 28 (2), 101-116.
    Abstract
    Full Paper via Ebscohost.com
  • Hutter, K.; Hoffmann, S. (2014). Surprise, Surprise. Ambient Media as Promotion Tool for Retailers, Journal of Retailing, 90 (1), 93-110.
    Abstract
    Full Paper via Ebscohost.com
  • Mai, R.; Hoffmann, S. (2014). Accents in Business Communication: An Integrative Model and Propositions for Future Research, Journal of Consumer Psychology, 24 (1), 137-158.
    Abstract
    Full Paper via Ebscohost.com
  • Schwarz, U.; Hoffmann, S.; Hutter, K.. Do Men and Women Laugh About Different Types of Humor? A Comparison of Satire, Sentimental Comedy, and Comic Wit in Print Ads, Journal of Current Issues & Research in Advertising, 36(1), 70-87.
    Abstract
    Full Paper via Ebscohost.com
  • Hoppert, K.; Mai, R.; Zahn, S.; Schwarz, P. E.; Hoffmann, S.; Rohm, H. (2014). Is There a Fit in Cognitive and Sensory Evaluation of Yogurt? The Moderating Role of Nutrition Information, Food Quality and Preference, 31 (1), 65-68.
    Abstract
    Full Paper via Sciencedirect.com
  • Hoffmann, S.; Mai, R.; Cristescu, A. (2013). Do Culture-Dependent Response Styles Distort Substantial Relationships?, International Business Review, 22 (5), 814-827. 
    Abstract
    Full Paper via Ebscohost.com
  • Hoffmann, S. (2013). Are Boycott Motives Rationalizations?, Journal of Consumer Behaviour, 12 (3), 214-222.
    Abstract
    Full Paper via Ebscohost.com
  • Hoffmann, S. (2014). Does National Culture Impact Consumer Boycott Prevalence? A Multi-Country Study, European Journal of International Management, 8(2), 141-159.
    Abstract
  • Hoffmann, S.; Schlicht, J. (2013) The Impact of Different Types of Concernment on the Consumption of Organic Food, International Journal of Consumer Studies, 37 (6), 625-633.
    Abstract
    Full Paper via Ebscohost.com
  • Hoffmann, S. (2013). Home Country Bias in the Moral Obligation to Boycott Offshoring Companies, Journal of Marketing Theory and Practice, 21 (4), 371-388.
    Abstract
    Full Paper via Ebscohost.com
  • Hutter, K.; Hoffmann, S. (2013). Carrotmob and Anti-consumption. Same Motives, but Different Willingness to Make Sacrificies? Journal of Macromarketing, 33 (3), 217-231.
    Abstract
    Full Paper via Ebscohost.com
  • Hoppert, K.; Zahn, S.; Jänecke, L.; Mai, R.; Hoffmann, S.; Rohm, H. (2013). Consumer Acceptance of Regular and Reduced-sugar Yogurt Enriched with Different Types of Dietary Fiber, International Dairy Journal, 28 (1), 1-7.
    Abstract
    Full Paper via Sciencedirect.com
  • Hoppert, K.; Mai, R.; Zahn, S.; Hoffmann, S.; Rohm, H. (2012). Integrating Sensory Evaluation in Adaptive Conjoint Analysis to Elaborate the Conflicting Influence of Intrinsic and Extrinsic Attributes on Food Choice, Appetite, 59 (3), 949-965.
    Abstract
    Full Paper via Sciencedirect.com
  • Mai, R.; Hoffmann, S. (2012). Taste Lovers vs. Nutrition Fact Seekers: How Health Consciousness and Self-Efficacy Determine the Way Consumers Choose Food Products, Journal of Consumer Behaviour, 11 (4), 316-328.
    Abstract
    Full Paper (.pdf)
  • Hoffmann, S.; Hutter, K. (2012). Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research, Journal of Consumer Policy, 35 (2), 215-236.
    Abstract
    Full Paper via Ebscohost.com
  • Müller, S.; Hoffmann, S.; Schwarz, U.; Gelbrich, K. (2012). The Effectiveness of Humor in Cross-Cultural Advertising, Journal of Euromarketing, 20 (1/2).
    Abstract
  • Hoffmann, S.; Liebermann, S.; Schwarz, U. (2012). Ads for Mature Consumers: The Importance of Addressing the Changing Self-view between the Age Groups 50+ and 60+, Journal of Promotion Management, 18 (1), 60-82.
    Abstract
    Full Paper via Ebscohost.com
  • Hutter, K.; Hoffmann, S. (2011). Guerrilla Marketing. The Nature of the Concept and Propositions for Further Research, Asian Journal of Marketing, 5 (2), 39-54.
    Abstract
    Full paper via Springer.com
  • Mai, R.; Hoffmann, S. (2011). Four Positive Effects of a Salesperson’s Regional Dialect in Personal Selling, Journal of Service Research, 14 (4), 423-437.
    Abstract
    Full Paper via Ebscohost.com
  • Hoffmann, S. (2011). Anti-Consumption as a Means of Saving Jobs, European Journal of Marketing, 45 (11/12), 1702-1714. (Highly Commended Award Winner at the Literati Network Awards for Excellence 2012).
    Abstract
    Full Paper (.pdf)
  • Hoffmann, S.; Mai, R.; Smirnova, M. (2011). Development and Validation of a Cross-nationally Stable Scale of Consumer Animosity, Journal of Marketing Theory & Practice, 19 (2), 235-252. 
    Abstract
    Full Paper via Ebscohost.com
  • Hoffmann, S.; Schwarz, U.; Müller, S. (2011). The Ambivalent Effects of Website Complexity, International Journal of Internet Marketing and Advertising, 6 (4), 413-433.
    Abstract
  • Mai, R.; Hoffmann, S.; Helmert, J. R.; Velichkovsky, B. M.; Zahn, S.; Jaros, D.; Schwarz, P. E. H.; Rohm, H. (2011). Implicit Food Associations as Hurdles for Healthy Nutrition: The Necessity of Further Research, British Journal of Diabetes and Vascular Disease, 11 (4), 182-186.
    Abstract
  • Hoffmann, S.; Soyez, K. (2010). A Cognitive Model to Predict Domain-specific Consumer Innovativeness, Journal of Business Research, 63 (7), 778-785.
    Abstract
    Full Paper via Ebscohost.com
  • Hoffmann, S.; Müller, S. (2009). Consumer Boycotts Due to Factory Relocation, Journal of Business Research, 62 (2), 239-247.
    Abstract
    Full Paper via Ebscohost.com
  • Soyez, K.; Hoffmann, S.; Wünschmann, S.; Gelbrich, K. (2009). Pro-environmental Value Orientation across Cultures. Development of a German and Russian Scale, Social Psychology, 40 (4), 222-233.
    Abstract
    Full Paper (.pdf)
  • Liebermann, S.; Hoffmann, S. (2008). The Impact of Practical Relevance on Training Transfer. Evidence from a Service Quality Training Program for German Bank Clerks, International Journal of Training and Development, 12 (2), 74-86.
    Abstract
    Full Paper via Ebscohost.com

 

Articles in german journals with peer review

Journal_03

  • Mai, R.; Hoffmann, S.; Schmidt, D. (2014). Selektives Demarketing: Wie werden Unternehmen unerwünschte Kunden wieder los? Die Betriebswirtschaft (forthcoming). 
    Abstract
    Full Paper via Ebscohost.com
  • Krautz, C.; Hoffmann, S.; Mai, R. (2014). Konsumentenanimosität: State of the Art und Entwicklung eines kontextsensitiven Erklärungsansatzes, Management Review Quarterly, 64 (3), 125-155.
    Abstract
    Full Paper via Ebscohost.com
  • Niemand, T.; Hoffmann, S.; Mai, R. (2014). Einsatzpotenziale und Grenzen bei der Anwendung des Impliziten Assoziationstests (IAT) in der Marketing-Forschung, Marketing ZFP – Journal of Research and Management, 36 (3), 187-202.
    Abstract
  • Hoffmann, S.; Fischer, S.; Schwarz, U.; Mai, R. (2013). State of the Art der Forschung zum Interkulturellen Konsumentenverhalten. Eine Analyse der Literatur von 2005 bis 2010, Journal für Betriebswirtschaft - Management Review Quarterly, 63 (1), 45-86.
    Abstract
    Full Paper via Ebscohost.com
  • Hutter, K.; Hoffmann, S. (2011). Guerilla Marketing – eine nüchterne Betrachtung einer viel diskutierten Werbeform, der markt – International Journal of Marketing, 50 (2), 121-135.
    Abstract
    Full Paper via Springer.com
  • Mai, R.; Hintermeier, J. (2011). Regionaler Dialekt in kommerziellen Interaktionen: Vorteil oder Nachteil für Mitarbeiter mit direktem Kundenkontakt?, in: dermarkt - International Journal of Marketing, 50 (4), 219-232.
    Abstract
  • Mai, R. (2011). Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art, in: Journal für Betriebswirtschaft, 61 (2), 91-121.
    Abstract
  • Mai, R.; Hoffmann, S. (2010). Die Wirkung von Akzent und Dialekt in der internen und externen Kommunikation: Stand der betriebswirtschaftlich orientierten Forschung und Forschungsdirektiven, Journal für Betriebswirtschaft, 60 (4), 241-268.
    Abstract
    Full Paper via Ebscohost.com
  • Müller, S.; Hoffmann, S. (2010). Internationale Markennamen: Die Standardisierungs-/Differenzierungsentscheidung anhand linguistischer Kriterien, der markt – International Journal of Marketing, 49 (1), 43-51.
    Abstract
  • Mai, R.; Hoffmann, S.; Müller, S. (2009). Die asymmetrische Wirkung eines Akzents in der Werbung, Marketing – Zeitschrift für Forschung & Praxis, 31(4), 255-265.
    Abstract
  • Schwarz, U.; Hoffmann, S. (2009). Wer lacht über humorvolle Werbung? - Der Einfluss von Kultur und Geschlecht, transfer - Werbeforschung & Praxis, 55 (2), 19-30.
    Abstract
  • Hoffmann, S.; Müller, S. (2008). Intention postgradualer Bindung: Warum Studenten der Wirtschaftswissenschaften nach dem Examen dem Alumniverein beitreten wollen, Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 60 (3), 570-600.
    Abstract
  • Hoffmann, S.; Müller, S. (2007). Externes Wissensmanagement zur Steigerung der Effizienz von Entsendungen von KMU, Zeitschrift für Betriebswirtschaft, 76 (6), 99-123.
    Abstract

Articles in other journals

Journal_02

  • Symmank, C.; Hoffmann, S.; Mai, R.; Rohm, H. (2017). Einflussfaktoren auf die Lebensmittelauswahl: Ergebnisse des europäischen Forschungsprojektes FODEM, Deutsche Lebensmittel-Rundschau, 113, 113-117.
  • Lasarov, W.; Hoffmann, S. (2017). Median-Split. Eine kritische Diskussion über den Einsatz künstlicher Dichotomisierung, Wirtschaftswissenschaftliches Studium, 44(4), 11-18.
  • Hutter, K.; Hoffmann, S. (2015). Guerilla-Marketing in der Unternehmenspraxis. Wie Marketing-Manager und Kreative darüber denken, Wirtschaftswissenschaftliches Studium, 43(4), 192-197.
  • Hoppert, K.; Mai, R.; Zahn, S.; Hoffmann, S.; Rohm, H. (2013) Neue Wege in der sensorischen Konsumentenforschung. dmz Deutsche Molkerei-Zeitung 134 (5) 32-34.
  • Hoppert, K.; Mai, R.; Zahn, S.; Hoffmann, S.; Rohm, H. (2013). Sensorische Präferenztests in der Adaptiven Conjoint Analyse - Neue Wege in der Konsumentenforschung, DLG-Lebensmittel, 8 (1) 14-15.
  • Hoffmann, S. (2012). Psychologische Grundlagen des Gesundheitsmarketing. Ein Überblick über sozial-kognitive Modelle, der Betriebswirt, 51 (3).
    Abstract
  • Schwarz, U.; Hoffmann, S. (2012). Unter welchen Bedingungen ist humorvolle Werbung erfolgreich? Ein Überblick zu den Moderatoren der Humorwirkung,Wirtschaftswissenschaftliches Studium, 41 (7), 344-349.
    Abstract
  • Soyez, K.; Hoffmann, S. (2008). Identifikation innovativer Konsumenten. Stand der Forschung zu den Korrelaten der Konsumenteninnovativität, Jahrbuch der Absatz- und Verbrauchsforschung, 54 (3), 247-265.
    Abstract
  • Hoffmann, S.; Müller, S. (2007). Förderung interkultureller Kompetenz in KMU durch Erfahrungsaustausch. Das Informationsportal „iXpatriate.de“,Wirtschaftswissenschaftliches Studium, 36 (6), 326-329.
  • Hoffmann, S.; Wittig, K. (2007). Adaptation of Advertisement Campaigns to Foreign Markets. A Content Analysis, Journal of European Economy, 6 (2), 128-150.
    Abstract

Monographs

Buecher_01 

  • Hutter, K.; Hoffmann, S. (2014). Professionelles Guerilla-Marketing. Grundlagen – Instrumente – Controlling. Wiesbaden: Springer Gabler.
    Further information via Amazon.de
  • Hoffmann, S.; Otto, C.; Mai, R. (2012). Gesundheitsbewusster Lebensmittelkonsum. Eine Antwort auf die Frage warum sich Menschen je nach Alter, Geschlecht und Haushaltsgröße unterschiedlich gesund ernähren, Hamburg: Verlag Dr. Kovac. 
    Further information via Amazon.de
  • Hoffmann, S. (2008). Boykottpartizipation. Entwicklung und Validierung eines Erklärungsmodells durch ein vollständig integriertes Forschungsdesign, Dissertation, Wiesbaden: Gabler Edition Wissenschaft.
    Further information via Amazon.de
  • Müller, S.; Wünschmann, S.; Wittig, K.; Hoffmann, S. (2007). Umweltbewusstes Konsumentenverhalten im interkulturellen Vergleich: Ein Beitrag zum Interkulturellen Marketing, Göttingen.
    Further information via Amazon.de

Edited books and special issues

Buecher03

  • Lee, M. S. W.; Hoffmann, S. (2016) (eds.). Anti-Consumption and Consumer Wellbeing, Special Issue in Journal of Consumer Affairs, 50 (1).
    Full Paper via Onlinelibrary.com
  • Lee, M. S. W.; Hoffmann, S. (2014) (eds.). Anti-Consumption and Consumer Wellbeing: ICAR Proceedings, Vol. 5, New Zealand: Auckland.
    Abstract
  • Hoffmann, S.; Mai, R.; Schwarz, U. (2013). Marketing for a Healthier World. Emerging Topics in Health Marketing, Special Issue in International Journal of Marketing, 52 (1). 
  • Hoffmann, S.; Schwarz, U.; Mai, R. (2012). Angewandtes Gesundheitsmarketing, Wiesbaden: Springer Gabler.
    Details via Amazon.de
  • Hoffmann, S.; Müller, S. (2010). Gesundheitsmarketing: Gesundheitspsychologie und Prävention, Bern: Hans Huber.
    Details via Amazon.de

Articles in edited books and proceedings

Buecher_02

  • Symmank, C.; Hoffmann, S. (2016). Leugnung und Ablehnung von Verantwortung, Heidbrink, L.; Langbehn, C.; Sombetzki, J. (Hrsg.). Handbuch Verantwortung, Springer (forthcoming).
  • Hoffmann, S.; Schwarz, U.; Dalicho, L.; Hutter, H. (2014). Humor in Cross-Cultural Advertising: A Content Analysis and Test of Effectiveness in German and Spanish Print Advertisements, Procedia - Social and Behavioral Science, 148, 94-101.
  • Schwarz, U.; Mai, R.; Hoffmann, S. (2014). Gesundheitsmarketing, in Hurrelmann, K.; Baumann, E. (Hrsg.). Handbuch Gesundheitskommunikation, Bern: Huber, 376-385.
  • Reifegerste, D.; Schumacher, M. B.; Hoffmann, S.; Schwarz, U.; Hagen, L. M. (2014). Framing von Gesundheitskommunikation in Settingansätzen, in: Baumann, E.; Hastall, M. R.; Rossmann, C.; Sowka, A. (Eds.). Gesundheitskommunikation als Forschungsfeld der Kommunikations- und Medienwissenschaft, Nomos, 115-130.
  • Akbar, P., S. Hoffmann, and R. Mai (2014). A Little Less Anti-Consumption a Little More Sharing Please: On How Materialism and Uniqueness Influence Sharing, in M. Lee and S. Hoffmann (eds.), Anti-Consumption and Consumer Wellbeing: ICAR Proceedings, Vol. 5, 117-120.
  • Hoffmann, S. (2013). Gesundheitsmarketing, in: Luthe, E.-W. (Hrsg.): Kommunale Gesundheitslandschaften, Wiesbaden: Springer VS, S. 151-164.
  • Niemand, T.; Mai, R. (2013). Cold Rationale and Hot Associations in Product Piracy Consumption: The Joint Impact of Implicit and Explicit Attitudes, in: Marketing Theory and Applications: Proceedings of the AMA Winter Educators' Conference. (in press)
  • Hoffmann, S.; Faselt, F. (2012). Gesundheitspsychologie: Sozialkognitive Ansätze zur Erklärung des Gesundheitsverhaltens von Konsumenten, in: Hoffmann, S.; Schwarz, U.; Mai, R. (Hrsg.). Angewandtes Gesundheitsmarketing, Wiesbaden: Springer/Gabler, S. 31-44.
  • Mai, R.; Schwarz, U.; Hoffmann, S. (2012). Gesundheitsmarketing: Schnittstelle von Marketing, Gesundheitsökonomie und Gesundheitspsychologie, in: Hoffmann, S.; Schwarz, U.; Mai, R. (Hrsg.). Angewandtes Gesundheitsmarketing, Wiesbaden: Springer/Gabler, S. 3-14. 
  • Mai, R.; Niemand, T. (2012). The Pivotal Role of Different Risk Dimensions as Obstacles to Piracy Product Consumption, in: Marketing Theory and Applications:Annual AMA Winter Marketing Educators’ Conference Proceedings, Vol. 23, 291-301.
  • Pegesa, F.; Hoffmann, S. (2012). Der First-Person-Effekt und der Third-Person-Effekt in der Gesundheitskommunikation, in: Hoffmann, S.; Schwarz, U.; Mai, R. (Hrsg.). Angewandtes Gesundheitsmarketing, Wiesbaden: Springer/Gabler, S. 267-280.
  • Iskhakova, L.; Yusupova, N.; Hilbert, A.; Joehnk, P.; Hoffmann, S. (2012). Decision Support System for the Alumni Management, Proceedings of the 14th International Workshop on Computer Science and Information Technologies CSIT’2012, Ufa – Hamburg – Norwegian Fjords.
  • Ott, G.; Niemand, T.; Hoffmann, S. (2012). Systematische Einbeziehung von Anwendern bei der Analyse des Potenzials von Produkt- oder Technologiekonzepten: Eine Anwendung des CITS am Beispiel, in: Schmauder, M. (Hrsg.). Technologietransfer. Anbahnung und Durchführung von Forschungskooperationen, Dresden: Technische Universität Dresden, CIMTT, S. 118-130.
  • Hoffmann, S.; Mai, R. (2011). Identifying Implicit Obstacles for Consuming Healthy Food. A Multi-Step, Multi-Method Research Agenda, Marketing Theory and Applications: Annual AMA Winter Marketing Educators’ Conference Proceedings, Vol. 22, 324-331.
  • Schwarz, U.; Hoffmann, S. (2011). The Effectiveness of Sentimental Comedy and Sentimental Humor in Cross-Cultural Advertising: A Comparison of German and Spanish Print Ads, Proceedings of the 40th EMAC Conference 2011, Ljubljana, May 24th-27th, 2011.
  • Mai, R.; Hoffmann, S. (2011). Implizite Einstellungen als Hindernisse der Stärkung gesunder Ernährung. Direktiven für die zukünftige Forschung, in: Andreani, J.-C.; Collesei, U. (Eds.). Proceedings of the 10th International Conference Marketing Trends, Paris-Venise: Marketing Trends Association.
  • Hoffmann, S.; Liebermann, S.; Schwarz, U. (2010). Ads for Mature Consumers in Transformation Countries: Should Marketers Address the Same Shift of Values as in Industrialized Countries, in: Bauer, A.; Agardi, I. (Eds.). EMAC Regional Conference – Marketing Theory Challenges in Emerging Societies, Proceedings of the 1th Annual EMAC Re-gional Conference, Budapest, September 24-25, 2010.
  • Schwarz, U.; Hoffmann, S.; Belikova, E. (2010). Diffusion of the Internet in the Transition Country Russia: An Integrated Analysis Approach, in: Bauer, A.; Agardi, I. (Eds.). EMAC Regional Conference – Marketing Theory Challenges in Emerging Societies, Proceedings of the 1th Annual EMAC Regional Conference, Budapest, September 24-25, 2010.
  • Hoffmann, S.; Schlicht, J. (2010). Betroffenheit als Auslöser gesundheitsbewussten Konsumverhaltens, in: Hoffmann, S.; Müller, S. (Hrsg.). Gesundheitsmarketing: Gesundheitspsychologie & Prävention, Bern: Hans Huber, 153-166.
  • Faselt, F.; Hoffmann, S.; Hoffmann, S. (2010). Theorien des Gesundheitsverhaltens, in: Hoffmann, S.; Müller, S. (Hrsg.). Gesundheitsmarketing: Gesundheitspsychologie & Prävention, Bern: Hans Huber, 15-34.
  • Faselt, F.; Hoffmann, S. (2010). Modell gesundheitlicher Überzeugungen, in: Hoffmann, S.; Müller, S. (Hrsg.). Gesundheitsmarketing: Gesundheitspsychologie & Prävention, Bern: Hans Huber, 35-44.
  • Faselt, F.; Hoffmann, S. (2010). Schutzmotivationstheorie, in: Hoffmann, S.; Müller, S. (Hrsg.). Gesundheitsmarketing: Gesundheitspsychologie & Prävention, Bern: Hans Huber, 45 54.
  • Faselt, F.; Hoffmann, S. (2010). Sozial-kognitive Theorie, in: Hoffmann, S.; Müller, S. (Hrsg.). Gesundheitsmarketing: Gesundheitspsychologie & Prävention, Bern: Hans Huber, 55 64.
  • Faselt, F.; Hoffmann, S. (2010). Theorie des geplanten Verhaltens, in: Hoffmann, S.; Müller, S. (Hrsg.). Gesundheitsmarketing: Gesundheitspsychologie & Prävention, Bern: Hans Hu-ber, 65-76.
  • Faselt, F.; Hoffmann, S. (2010). Transtheoretisches Modell, in: Hoffmann, S.; Müller, S. (Hrsg.). Gesundheitsmarketing: Gesundheitspsychologie & Prävention, Bern: Hans Huber, 77 88.
  • Faselt, F.; Hoffmann, S. (2010). Sozialkognitives Modell gesundheitlichen Handelns, in: Hoff-mann, S.; Müller, S. (Hrsg.). Gesundheitsmarketing: Gesundheitspsychologie & Prävention, Bern: Hans Huber, 89-97.
  • Wang, X.; Mai, R. (2010). A Conceptual Study of Cross-Cultural Comparison between Developing and Developed Economies for Domestic Consumption: Cognitive, Affective, and Normative Processes, in: Enhancing Knowledge Development in Marketing: Annual AMA Summer Marketing Educators’ Conference Proceedings, Vol. 21.
  • Hoffmann, S.; Mai, R. (2009). Cross-national Differences in Consumers’ Animosity towards the US and Russia, in: Helfer, J. P.; Nicolas, J. L. (Eds.). Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th Annual Conference of the European Marketing Academy (EMAC), Nantes, May 26-29, 2009.
  • Niemand, T.; Hoffmann, S.; Ott, G. (2009). Consumer Integrated Technology Screening (CITS). Ein Prozessmodell zur Integration industrieller Kunden bei der Analyse des Potenzials von Technologiekonzepte, in: Gelbrich, K.; Souren, R. (Hrsg.). Kundenintegration und Kundenbindung: Wie Unternehmen von ihren Kunden profitieren, Wiesbaden: Gabler, 31-42.
  • Hoffmann, S.; Schwarz, U.; Liebermann, S. (2009). Tailoring Advertisements for the Generation 50+: The role of Activity and Modesty for Self-verification, in: Robinson, L. Jr. (Ed.). Marketing for a Better World, Volume XXXII: Proceedings of the Annual Conference of the Academy of Marketing Science, Baltimore, May 20th-23rd, 2009.
  • Mai, R. (2009): Methoden zur Entwicklung und Bepreisung von hybriden Leistungsbündeln, in: Müller, S.; Schuh, G.; Werners, B. (Hrsg.): Systematische Entwicklung und Preisbildung für Sach- und Dienstleistungsbündel, Frankfurt a.M.: VDMA Verlag, 31-57.
  • Mai, R.; Müller, S. (2009): Einfluss von Kultur auf das Konfliktverhalten in international tätigen Unternehmen, in: Keuper, F.; Schunk, S. (Hrsg.): Internationalisierung deutscher Unternehmen, Wiesbaden: Gabler, 383-414. (2. Auflage erscheint 2011)
  • Hoffmann, S.; Müller, S. (2008). Internetportal für interkulturelle Kompetenz. KMU-Mitarbeiter tauschen online Erfahrungen aus, in: Otto-Rieke, G. (Hrsg.). Modernes Geschäftsreise-Management 2009, 10. Jg., München: Alabasta.
  • Wittig, K.; Hoffmann, S.; Smirnova, M. (2008). Cross-national Differences in Organic Food Con-sumption: A Question of Collectivistic and Individualistic Values? An Outlook on a Cross-cultural Study in Russia and Germany, in: Fürstenau, B.; Uhr, W. (Hrsg.). Der Einfluss der Globalisierung auf die wirtschaftliche und kulturelle Entwicklung - betrachtet aus russischer und deutscher Perspektive, Dresden: Technische Universität Dresden, S. 109 119.
  • Hoffmann, S.; Schwarz, U. (2008). Struktur der Webseite als Erfolgsfaktor, in: Wünschmann, S.; Schwarz, U.; Müller, S. (Hrsg.). Webseiten-Gestaltung: Erfolgsfaktoren und Kontrolle, Bonn: Mitp-Verlag, 77-102.
  • Schwarz, U.; Hoffmann, S. (2008). Design der Webseite als Erfolgsfaktor, in: Wünschmann, S.; Schwarz, U.; Müller, S. (Hrsg.). Webseiten-Gestaltung: Erfolgsfaktoren und Kontrolle, Bonn: Mitp-Verlag, 103-126.
  • Mai, R.; Wünschmann, S.; Wittig, K. (2008): Zweistufige Messung der Zahlungsbereitschaft für hybride Produkte, in: Bichler, M.; Hess, T.; Krcmar, H.; Lechner, U.; Matthes, F.; Picot, A.; Speitkamp, B.; Wolf, P. (Hrsg.): Multikonferenz Wirtschaftsinformatik, Berlin: GITO, 155-156.
  • Mai, R.; Schwarz, U. (2008): Funktionalität der Webseite als Erfolgsfaktor, in: Wünschmann, S.; Schwarz, U.; Müller, S. (Hrsg.): Webseiten-Gestaltung: Erfolgsfaktoren und Kontrolle, Bonn: Mitp-Verlag, 151-178.

Presentations on conferences

(only conferences with peer review)

  • Akbar, P. & Hoffmann, S. (2017). Towards a new understanding of creating value in product service systems, paper presented at the AMA Winter Conference, February 17th-19th 2017, Orlando, US.
  • Lasarov, W., García de Frutos, N., Mai, R., Ortega Egea, J. M., & Hoffmann, S. (2017). How Motivated Reasoning Impairs Environmentally Motivated Consumption Reduction. A Multi-Country Study, paper presented at the AMA Winter Conference, February 17th-19th 2017, Orlando, US.
  • Lasarov, W., Hoffmann, S., & Mai, R. (2017). Group Licenses - Why Moral Consumers Do Not Always Run With their (Moral) Herd, paper presented at the AMA Winter Conference, February 17th-19th 2017, Orlando, US.
  • Lasarov, W.; Hoffmann, S.; Mai, R. (2017). Group Licenses - Why Moral Consumers Do Not Always Run With their (Moral) Herd, paper presented at the AMA Winter Conference, February 17th-19th 2017, Orlando, US.
  • Lasarov, W.; García de Frutos, N.; Mai, R.; Ortega Egea, J. M.; Hoffmann, S. (2017). How Motivated Reasoning Impairs Environmentally Motivated Consumption Reduction. A Multi-Country Study, paper presented at the AMA Winter Conference, February 17th-19th 2017, Orlando, US.
  • Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2016). The Dynamics of Boycotts – How Different Consumer Types React on Boycott Calls, paper presented at the ICAR 2016 Symposium, December 9th-11th 2016, Melbourne, Australia.
  • Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2016). The Heat Up / Cool Down-Model of Boycotting, paper presented at the Association for Consumer Research Conference, October 27th-30th 2016, Berlin, Germany.
  • Symmank, C.; Mai, R.; Hoffmann, S.; Rohm, H. (2016). Product Characteristics and Consumer’s Food Decision Making: A Network Analysis of the Marketing and Business Literature, May 24th-27th, 2016, EMAC 2016, Oslo, Norway.
  • Symmank, C.; Mai, R.; Hoffmann, S.; Stok, M.; Renner, B.; Lien, N.; Brug, J.; Rohm, H. (2016). Food Decision Making: A Systematic Interdisciplinary Mapping Review, June 08th-11th, 2016, ISBNPA, Annual Meeting of the International Society of Behavioral Nutrition and Physical Activity, Cape Town, South Africa.
  • Akbar, P.; Hoffmann, S.; Mai, R (2016). When do materialistic consumers join commercial sharing systems, paper presented at the AMA Winter Marketing Educators' Conference, February 26th-28th 2016, Las Vegas, US.
  • Mai, R.; Hoffmann, S.; Lasarov, W.; Akbar, P.; Joers, T. (2016). The Sustainability Liability and Its Influence on Shopping Cart Composition, paper presented at the AMA Winter Marketing Educators' Conference, February 26th-28th 2016, Las Vegas, US.
  • Lasarov, W.; Hoffmann, S.; Mai, R. (2015). Pe(e)rceived Moral Licensing. Why Good Guys Surrounded by Good Guys do Bad Things, paper presented at the AMA Winter Marketing Educators' Conference, February 26th-28th 2016, Las Vegas, US.
  • Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2015). Why Do Boycotters Cool Down Over Time? An Analysis of the Intra-Personal Dynamics of Boycotting, paper presented at the AMA Winter Educators' Conference 2015, February 13th-15th, 2015, San Antonio, US.
  • Mai, R.; Hoffmann, S. (2015). Less Paternalistic Ways of Transforming Consumer Behavior, paper presented at the 2015 EMAC Conference, May 26th-29th, 2015, Leuven, Belgium.
  • Akbar, P.; Hoffmann, S.; Mai, R. (2014). A Little Less Anti-consumption a Little More Sharing Please, Paper presented at the ICAR 2014 Symposium on Anti-Consumption and Consumer Wellbeing, Kiel, Germany, June 30th to July 1st, 2014.
  • Mai, R.; Hoffmann, S.; Schwarz, U.; Niemand, T.; Seidel, J. (2013). The Effect of Complexity Intensity and Complexity Quality of Websites, presented at ANZMAC 2013 Conference, Auckland, New Zealand, December 1st-4th, 2013. (Best Paper in Track “Digital Marketing & Social Media”)
  • Reifegerste, D.; Schumacher, M. B.; Hoffmann, S.; Schwarz, U.; Hagen, L. M. (2013). Framing von Gesundheitskommunikation in Settingansätzen, präsentiert auf der 1. Tagung der Ad-hoc-Gruppe Gesundheitskommunikation in der DGPuK, Hannover, November 21st-23rd, 2013.
  • Hoffmann, S.; Schwarz, U.; Dalicho, L.; Hutter, H. (2013). Humor in Cross-Cultural Advertising: A Content Analysis and Test of Effectiveness in German and Spanish Print Advertisements, presented at the 2nd International Conference on Strategic Innovative Marketing, IC-SIM in Prague, Czech Republic, September 13th-17th, 2013.
  • Hoppert, K.; Mai, R.; Zahn, S.; Hoffmann, S.; Rohm, H. (2013): Consumer’s Food Decision Making – An Adaptive Conjoint Analyses combined with sensory preference tests, Paper präsentiert auf dem 10th Pangborn Sensory Science Symposium, 11.-15. August 2013, Rio de Janeiro, Brasilien.
  • Mai, R.; Hoffmann, S. (2013). Bridging the Attitude-Behavior-Gap in Healthy Food Consumption. The Moderating Role of Implicit Associations, paper presented at the 2013 EMAC Conference, June 4th-7th, 2013, Istanbul, Turkey.
  • Iskhakova, L.; Yusupova, N.; Hilbert, A.; Joehnk, P.; Hoffmann, S. (2012). Decision Support Sys-tem for the Alumni Management, 14th International Workshop on Computer Science and Information Technologies CSIT’2012, Ufa – Hamburg – Norwegian Fjords, September 20th-26th, 2012.
  • Hoffmann, S. (2012). The Cultural Imprint of a Country Market’s Boycott Prevalence. Präsentiert auf der Jahrestagung 2012 der Wissenschaftlichen Kommission Internationales Management im VHB, Saarbrücken, 24.02.2012.
  • Hoffmann, S.; Mai, R. (2012). When and Why Do Consumers Boycott Companies that Relocate Factories? Präsentiert auf der Jahrestagung der Wissenschaftlichen Kommission Marketing im VHB, Ingolstadt, 26.-28.1.2012. 
  • Schwarz, U.; Hoffmann, S.; Hutter, K. (2012). Do Men and Women Laugh About Different Types of Humour? A Comparison Study in Print Ads, paper presented at the 2012 AMA Winter Marketing Educators' Conference in St. Petersburg, FL, USA, February 17th-19th, 2012. 
  • Hoffmann, S.; Hutter, K. (2012). Collective Shopping for a Better World. Theoretical Background of the Carrotmob and a Call for Future Research, paper presented at the 2012 AMA Winter Marketing Educators' Conference in St. Petersburg, FL, USA, February 17th-19th, 2012.
  • Mai, R.; Hoffmann, S. (2011). Positive Marketing in the Food Sector: Development and Commu-nication of Healthy Food Products to Creating Benefits for Companies, Customers, and Society, paper presented at the Conference on Positive Marketing, November 4th, 2011, New York, USA.
  • Schwarz, U.; Hoffmann, S.; Gelbrich, K. (2011). The Effectiveness of Humor in Cross-cultural Advertising, paper accepted for 73. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V., June 16th-18th, 2011, Kaiserlautern, Germany.
  • Hoffmann, S.; Mai, R. (2011). The Boycott of Offshoring Companies: How the Fit Between the Consumers' Home Country and the Company's Origin Influences the Boycott Decision, paper presented at the 2011 Academy of Marketing Science Annual Conference in Coral Gables, USA, May 24th-27th, 2011. 
  • Hoffmann, S.; Mai, R. (2011). Do You Really Want to Eat More Healthy or Do You Just Want to Look Good? How Different Motives Influence the Healthy Food Decision, paper presented at the 2011 Academy of Marketing Science Annual Conference in Coral Gables, USA, May 24th-27th, 2011. 
  • Schwarz, U.; Hoffmann, S. (2011). The Effectiveness of Sentimental Comedy and Sentimental Humor in Cross-Cultural Advertising: A Comparison of German and Spanish Print Adver-tisements, paper presented at the 2011 EMAC Conference, May 24th-27th, 2011, Ljubljana, Slovenia. 
  • Mai, R.; Hoffmann, S. (2011). Taste Lovers vs. Nutrition Facts Seekers. How Health Conscious-ness and Self-efficacy Influence the Consideration of Health-related Food Attributes, paper presented at the 7th CRAWS Conference, April 14th-15th 2011, Manchester, UK. 
  • Hoffmann, S.; Mai, R. (2011). Identifying Implicit Obstacles for Consuming Healthy Food. A Mul-ti-Step, Multi-Method Research Agenda, paper presented at the 2011 AMA Winter Marketing Educators' Conference in Austin, USA, February 18th-20th, 2011. 
  • Mai, R.; Hoffmann, S. (2011). Regional Dialect and Foreign Accent in Business Communication: A Review and Synthesis of the Literature, paper presented at the 2011 AMA Winter Marketing Educators' Conference in Austin, USA, February 18th-20th, 2011. 
  • Hoffmann, S.; Schlicht, J. (2011). How Different Types of Concernment Influence the Intention to Purchase Organic Food, paper presented at the 2011 AMA Winter Marketing Educators' Conference in Austin, USA, February 18th-20th, 2011. 
  • Hutter, K.; Hoffmann, S. (2011). Cooler than Boycotts. Carrotmob as an Innovative Form of Ethical Consumption, paper presented at the 10th International Marketing Trends Conference in Paris, France, January 20th-22nd, 2011. 
  • Mai, R.; Hoffmann, S. (2011). Implizite Einstellungen als Hindernisse der Stärkung gesunder Ernährung. Direktiven für die zukünftige Forschung, accepted for the 10th International Marketing Trends Conference in Paris, France, January 20th-22nd, 2011. 
  • Hoffmann, S.; Liebermann, S.; Schwarz, U. (2010). Ads for Mature Consumers in Transformation Countries: Should Marketers Address the Same Shift of Values as in Industrialized Countries? Paper presented at the 1st EMAC Regional Conference- Marketing Theory Challenges in Emerging Markets, hosted by the Corvinus University of Buda-pest, Hungary, September 23rd–25th, 2010.
  • Schwarz, U.; Hoffmann, S.; Belikova, E. (2010). Diffusion of the Internet in the Transition Country Russia: An Integrated Analysis Approach, Paper presented at the 1st EMAC Regional Conference- Marketing Theory Challenges in Emerging Markets, hosted by the Corvi-nus University of Budapest, Hungary, September 23rd-25th, 2010.
  • Hoffmann, S. (2010). Anti-Consumption as a Means of Saving Jobs. Why Consumers Boycott Companies that Close down Factories, Paper presented at the ICAR/NACRE 2010 Symposium in Marseille, France, June 25th-26th, 2010.
  • Hoffmann, S.; Mai, R.; Smirnova, M. (2010). Conceptualizing Consumer Animosity. A Validation Study in Germany and Russia, Paper presented at the 2010 AMA Winter Marketing Ed-ucators' Conference in New Orleans, USA, February 19th–22nd, 2010.
  • Mai, R.; Hoffmann, S. (2010). The Influence of a Salesperson’s Dialect: When is Regional Dia-lect a Factor of Success or an Obstacle in Direct Marketing?, Paper presented at the 2010 AMA Winter Marketing Educators' Conference in New Orleans, USA, February 19th–22nd, 2010.
  • Hoffmann, S.; Liebermann, S.; Schwarz, U. (2010). Designing Advertisements for Consumers Older than 50 Years, Paper presented at the 2010 AMA Winter Marketing Educators' Conference in New Orleans, USA, February 19th-22nd, 2010.
  • Hoffmann, S.; Mai, R. (2009). A General Model of Consumer Animosity toward Different Target Countries. An Analysis of Construct Validity and Criterion Validity, Paper presented at the CIMaR Conference in Beijing, China, October 15th-18th, 2009.
  • Mai, R.; Hoffmann, S. (2009). The Influence of a Spokesperson’s Accent on Consumer’s Per-ception and Attitude, Paper presented at the CIMaR Conference in Beijing, China, October 15th-18th, 2009.
  • Hoffmann, S.; Schwarz, U.; Liebermann, S. (2009). Tailoring Advertisements for the Generation 50+: The role of Activity and Modesty for Self-verification, Paper presented at the AMS 2009 Conference, Baltimore, USA, May 20th–23rd, 2009. 
  • Hoffmann, S.; Mai, R. (2009). Cross-national Differences in Consumers’ Animosity towards the US and Russia, Paper presented at the 38th EMAC Conference, Nantes, France, May 26th-29th, 2009. 
  • Niemand, T.; Hoffmann, S.; Ott, G. (2009). Consumer Integrated Technology Screening (CITS). Ein Prozessmodell zur Integration industrieller Kunden bei der Analyse des Potenzials von Technologiekonzepten, Vortrag auf der Tagung Kundenintegration und Kunden-bindung, Illmenau, 15. Mai 2009.
  • Hoffmann, S. (2009). Die Verlagerung von Tochterunternehmen als Auslöser von Konsumentenboykotten im Heimatland des bisherigen Standorts, Vortrag auf der Jahrestagung 2009 der Wissenschaftlichen Kommission Internationales Management im Verband der Hochschullehrer für Betriebswirtschaft, Berlin, 13. Februar 2009.
  • Soyez, K.; Hoffmann, S.; Smirnova, M. (2008). Umweltfreundliches Konsumentenverhalten in Deutschland und Russland: Eine Frage unterschiedlicher Wertorientierungen, Vortrag auf der DAAD-UFA-Konferenz, Dresden, 14. November 2008.
  • Hoffmann, S. (2006). Vorstellung eines neuen Informationsportals für KMU: iXpatriate – das Portal für Auslandskompetenz in KMU, Siegener Mittelstandstagung SiMi06, Siegen, 8. September 2006.
  • Hoffmann, S.; Wittig, K. (2006). Do International Advertisement Campaigns Reflect Cultural Differences?, Paper presented at the 14th Annual CIMaR Conference, Istanbul, Turkey, May 26th-31st, 2006. 
  • Wittig, K.; Hoffmann, S. (2006). Why Do Consumers Boycott? A Replicating Study in Germany, Research Proposal presented at the 14th Annual CIMaR Conference, Istanbul, Turkey, May 26th-31st, 2006.