Chair of Marketing

What are the department’s current publications?

Lee, M. S. W.; Hoffmann, S. (2014) (eds.). Anti-Consumption and Consumer Wellbeing: ICAR Proceedings, Vol. 5, New Zealand: Auckland.

Hoffmann, S.. Are Boycott Motives Rationalizations?, Journal of Consumer Behaviour. (forthcoming).

Hoffmann, S.. Does National Culture Impact Consumer Boycott Prevalence? A Multi-Country Study, European Journal of International Management, 6 (5). (forthcoming).

Hoffmann, S.. Home Country Bias in the Moral Obligation to Boycott Offshoring Companies, Journal of Marketing Theory and Practice. (forthcoming).

Hutter, K.; Hoffmann, S. (2013). Carrotmob and Anti-consumption. Same Motives, but Different Willingness to Make Sacrificies? Journal of Macromarketing, 33 (3), 217-231.

Hoffmann, S.; Hutter, K. (2012). Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research, Journal of Consumer Policy, 35 (2), 215-236.

Hoffmann, S. (2011). Anti-Consumption as a Means of Saving Jobs, European Journal of Marketing, 45 (11/12), 1702-1714.

Hoffmann, S.; Mai, R.; Smirnova, M. (2011). Development and Validation of a Cross-nationally Stable Scale of Consumer Animosity, Journal of Marketing Theory & Practice, 19 (2), 235-252.

Hoffmann, S.; Müller, S. (2009). Consumer Boycotts Due to Factory Relocation, Journal of Business Research, 62 (2), 239-247.

Soyez, K.; Hoffmann, S.; Wünschmann, S.; Gelbrich, K. (2009). Pro-environmental Value Orientation across Cultures. Development of a German and Russian Scale, Social Psychology, 40 (4), 222-233.

Müller, S.; Wünschmann, S.; Wittig, K.; Hoffmann, S. (2007). Umweltbewusstes Konsumentenverhalten im interkulturellen Vergleich: Ein Beitrag zum Interkulturellen Marketing, Göttingen.