Chair of Marketing

What are the questions the department is dealing with?

The research field of “Consumer Behavior“ deals with the following topics among other related issues:

  • Consumer boycott and buycott:
    e.g., what motivates people to participate in consumer boycotts and carrotmobs?
  • Ethics and sustainability:
    e.g., which consumers consider social and environmental aspects when  making their consumption choices?
  • Consumer animosity:
    e.g., under what conditions do hostile feelings influence consumer behavior?