Chair of Marketing

What is meant by consumer boycott?

Consumer boycott - Definition: “[…] when campaigners (protest groups, nongovernmental organizations etc.) try to convince potential boycott participants (consumers) to make use of their consumer sovereignty by not buying specific products to show their displeasure about the actions of the companies (expressive goal) and/or try to make them change their behavior (instrumental goal).”

Source: Hoffmann (2008): Boykottpartizipation, p. 13. (Translated from German into English)