Chair of Marketing

What are the questions the department is dealing with?

In the field of “Health Marketing“, we put great emphasis on finding new ways for overcoming the barriers of a healthy diet. We are particularly interested in the following questions:

  • Health-conscious consumer behavior:
    e.g., under what conditions are consumption choices of consumers supportive or detrimental for their health?
  • Health Marketing:
    e.g., what is the market potential arising from the trend of a health-conscious lifestyle?
  • Health communication and prevention:
    e.g., how can consumers be nudged to a more healthy lifestyle by product development and communication?