Associate Professor, Department of Marketing, Grenoble Ecole de Management
Prof. Dr. Robert Mai is Associate Professor at the department of Marketing, Grenoble Ecole de Management. He received a diploma in industrial engineering and management and a PhD in marketing from the Technical University of Dresden, Germany. In June 2015, he finished his habilitation in the field of business administration. His current research focuses on consumer and (industrial) buyer behavior and, more specifically, on sustainability innovations, holistic business models and health care as well as international management and cross-cultural marketing. In addition, he pursues research in the field of service management and product service systems. His studies have a strong focus on quantitative methods. Robert also conducts research in the fields of online marketing, communication and interactions.
Selected current publications
A-Level (according to VHB Jourqual 3)
Mai, R.; Hoffmann, S. (2014): Accents in Business Communication: An Integrative Model and Propositions for Future Research, Journal of Consumer Psychology, 24 (1), 137-158.
Mai, R.; Hoffmann, S. (2011): Four Positive Effects of a Salesperson’s Regional Dialect in Per-sonal Selling, Journal of Service Research, 14 (4), 423-437.
Mai, R.; Hoffmann, S. (2015): How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness, Journal of Public Policy and Marketing. (forthcoming)
Hutter, K.; Hoffmann, S.; Mai, R. (2015): Carrotmob. A Win/Win/Win-Approach to Creating Bene-fits for Consumers, Business, and Society at Large. Business & Society. (forthcoming)
Mai, R.; Hoffmann, S.; Schwarz, U.; Niemand, T.; Seidel, J. (2014): The Shifting Range of Opti-mal Web Site Complexity, Journal of Interactive Marketing, 28 (2), 101-116.
Hoffmann, S.; Mai, R.; Cristescu, A. (2013): Do Culture-Dependent Response Styles Distort Substantial Relationships?, International Business Review, 22 (5), 814-827.
On Wednesdays from 10:00 am to 11:00 am, only on prior appointment via e-mail.