Prof. Dr. Robert Mai is Associate Professor at the department of Marketing, Grenoble Ecole de Management. He received a diploma in industrial engineering and management and a PhD in marketing from the Technical University of Dresden, Germany. In June 2015, he finished his habilitation in the field of business administration. His current research focuses on consumer and (industrial) buyer behavior and, more specifically, on sustainability innovations, holistic business models and health care as well as international management and cross-cultural marketing. In addition, he pursues research in the field of service management and product service systems. His studies have a strong focus on quantitative methods. Robert also conducts research in the fields of online marketing, communication and interactions.