Chair of Marketing

Payam Akbar M.A.

Research assistant and PhD student

Westring 425, R.111
Phone: +49 431 880-3206
Telefax: +49 431 880-3349
akbar@bwl.uni-kiel.de

Short CV

M.A. Business Psychologist Payam Akbar has been working as a research assistant and doctoral candidate at the Department of Marketing at the University Kiel since March 2013. He finished his studies in Business Psychology with focus on consumer psychology and marketing management in 2010 at the Fresenius University in Cologne. Prior to his work at the University of Kiel, Payam Akbar has acquired work experience in the field of e-commerce and multichanneling. His research areas and interests lie in the field of consumer behavior and Online-Marketing.

Curriculum Vitae Flagge english

Selected current publications

Zaharia, S.; Akbar, P. (2012). Neue Kundenorientierung durch Multi-Channeling, in: G. Heinemann; M. Schleusener; S. Zaharia (Hrsg.). Modernes Multi-Channeling in der Fashion Branche, Frankfurt am Main: Deutscher Fachverlag, S. 107-123.

Heinemann, G.; Schleusener, M.; Zaharia, S.; Akbar, P. (2011). Preisbereitschaften für Leistungen im Multichannel-Handel – wofür ist der Kunde bereit zu zahlen? Available online

Akbar, P. (2010). Einflüsse von Bodyfeedbackprozessen auf die Bewertung von Kommunikation, in: W. Aretz, & K. Mierke (Hrsg.). Aktuelle Themen der Wirtschaftspsychologie, Köln: Kölner Wissenschaftsverlag, S. 334-344.

Visiting Hours

On prior appointment.