Department of Marketing

Melanie Trabandt M.Sc.

Research Associate and Doctoral Student

Westring 425, R.113
Telefon: +49 431 880-3614
Telefax: +49 431 880-3349

Short CV

Melanie Trabandt, M.Sc., has been a doctoral student and research associate at the Department of Marketing at Kiel University since May 2018. She completed her studies in Business Administration with focus on marketing and entrepreneurship and innovation management at Kiel University in 2018.

Her main research interests are social psychology (e.g., social influences, social identity, extended self) and transformative consumer behavior (e.g., sharing, sustainable consumption, moral consumption).

Conference Presentations

Trabandt, M.; Akbar, P.; Hoffmann, S. (2019). I Am What I Own and I Am What I Do: The Diverging Impact of the Extended Self in Access-Based Consumption, paper presented at the AMA Winter Conference, February 22nd-24th 2019, Austin, US.

Lasarov, W.; Mai, R. ;Trabandt, M.; Griesoph, A.; Hoffmann, S. (2019). The (Group) License to Indulge, paper presented at the AMA Winter Conference, February 22nd-24th 2019, Austin, US.

Trabandt, M.; Hoffmann, S.; Heidbrink, L.; Müller, S. (2019). Rokoko – Konsumentenrollen im kollaborativen Konsum, presented at BMJV - Projektworkshop, February 19th, Berlin, DE.

Project Participation

Rokoko. Consumer Roles in Collaborative Consumption, funded by Federal Ministry of Justice and Consumer Protection due to a decision of the German Confederation (BMJV), in cooperation with Department of Practical Philosophy (Kiel University) , 2018-2020, role: project assistant .

Cooperation with Industry

Schleswig-Holstein-Halle auf der Internationalen Grünen Woche in Berlin - Situationsanalyse und Empfehlungen zur Steigerung der Attraktivität, in cooperation with Landwirtschaftskammer Schleswig-Holstein, 2018-2019, role: acquisition, project coordination.


  • Scientific Writing
  • Introduction into Marketing
  • Seminars
    • Consumer Psychology (Bachelor)
    • Ambivalent Consumer Behavior
    • Collaborative Consumer Roles
  • Project Reports

Honors and Awards

Outstanding Teaching Award, BMBF PerLe-Fonds, 2017

Office Hours

Only on request