Department of Marketing

Conference Presentations

Trabandt, M.; Akbar, P.; Hoffmann, S. (2019). I Am What I Own and I Am What I Do: The Diverging Impact of the Extended Self in Access-Based Consumption, paper presented at the AMA Winter Conference, February 22nd-24th 2019, Austin, US.

Lasarov, W.; Mai, R. ;Trabandt, M.; Griesoph, A.; Hoffmann, S. (2019). The (Group) License to Indulge, paper presented at the AMA Winter Conference, February 22nd-24th 2019, Austin, US.

Trabandt, M.; Hoffmann, S.; Heidbrink, L.; Müller, S. (2019). Rokoko – Konsumentenrollen im kollaborativen Konsum, presented at BMJV - Projektworkshop, February 19th, Berlin, DE.