Department of Marketing

Conference Presentations

Trabandt, M.; Lasarov, W.; Mai, R.; Hoffmann, S. (2020). I Share for You: How Motives, Advertising Appeals and Reputation Gains Influence Consumers’ Sharing Intention, paper will be presented at the AMA Winter Conference, February 14th-16th 2020, San Diego, US.

Trabandt, M.; Lasarov, W.; Mai, R.; Hoffmann, S. (2020). Smells Like Green Spirit: The Double-Edged Sword Called Sharing Economy, paper will be presented at the AMA Winter Conference, February 14th-16th 2020, San Diego, US.

Trabandt, M.; Akbar, P.; Hoffmann, S. (2019). I Am What I Own and I Am What I Do: The Diverging Impact of the Extended Self in Access-Based Consumption, paper presented at the AMA Winter Conference, February 22nd-24th 2019, Austin, US.

Lasarov, W.; Mai, R. ;Trabandt, M.; Griesoph, A.; Hoffmann, S. (2019). The (Group) License to Indulge, paper presented at the AMA Winter Conference, February 22nd-24th 2019, Austin, US.

Trabandt, M.; Hoffmann, S.; Heidbrink, L.; Müller, S. (2019). Rokoko – Konsumentenrollen im kollaborativen Konsum, presented at BMJV - Projektworkshop, February 19th, Berlin, DE.