Department of Marketing

Short CV

Melanie Trabandt, M.Sc., has been a doctoral student and research associate at the Department of Marketing at Kiel University since May 2018. She completed her studies in Business Administration with focus on marketing and entrepreneurship and innovation management at Kiel University in 2018.

Her main research interests are social psychology (e.g., social influences, social identity, extended self) and transformative consumer behavior (e.g., sharing, sustainable consumption, moral consumption). Melanie Trabandt is a project assistant in the project Rokoko (Consumer Roles in Collaborative Consumption).