Short CV
Employment Record
From 09/2017 Postdoctoral Researcher, Kiel University
08/2017 – 11/2017 Visiting Scholar, Grenoble École de Management, France
04/2014 – 08/2017 Doctoral Researcher, Kiel University
08/2012 – 03/2014 Marketing Consultant, Nürnberg, GfK SE Germany
Educational Background
04/2014 – 04/2018 Kiel University, Ph.D. (business administration)
10/2006 – 12/2011 Technical University of Dresden, Master (business administration)
Selected Publications
Journals
Mai, R., Hoffmann, S., Lasarov, W., Buhs, A. (2017). Ethical products = less strong: How explicit and implicit reliance on the lay theory affects consumption behaviors, Journal of Business Ethics, in press.
Lasarov, W.; Hoffmann, S. (2017). Median-Split. Eine kritische Diskussion über den Einsatz künstlicher Dichotomisierung, Wirtschaftswissenschaftliches Studium, 44(4), 11-18.
Conference Presentations and Proceedings
Lasarov, W.; García de Frutos, N.; Mai, R.; Ortega Egea, J. M.; Hoffmann, S. (2018). Counter-Arguing the Need for Environmentally Motivated Consumption Reduction: A Multi-country Study, paper will be presented at the Jahrestagung der VHB Kommission Internationales Management, April 27th-28th 2018, Kiel, Germany.
Lasarov, W. (2018). Adjustable Reciprocity. Exploring the Influence of In-group Standards on Reciprocal Decisions, paper presented at the AMA Winter Conference, February 23th-25th 2018, New Orleans, US.
Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2018). I Paid My Dues: How Voluntary and Mandatory Taxes Relieve Individuals from Their Obligations, paper presented at the AMA Winter Conference, February 23th-25th 2018, New Orleans, US.
Lasarov, W.; Hoffmann, S.; Mai, R. (2017). Group Licenses - Why Moral Consumers Do Not Always Run With their (Moral) Herd, paper presented at the AMA Winter Conference, February 17th-19th 2017, Orlando, US.
Lasarov, W.; García de Frutos, N.; Mai, R.; Ortega Egea, J. M.; Hoffmann, S. (2017). How Motivated Reasoning Impairs Environmentally Motivated Consumption Reduction. A Multi-Country Study, paper presented at the AMA Winter Conference, February 17th-19th 2017, Orlando, US.
Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2016). The Dynamics of Boycotts – How Different Consumer Types React on Boycott Calls, paper presented at the ICAR 2016 Symposium, December 9th-11th 2016, Melbourne, Australia.
Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2016). The Heat Up / Cool Down-Model of Boycotting, paper presented at the Association for Consumer Research Conference, October 27th-30th 2016, Berlin, Germany.
Mai, R.; Hoffmann, S.; Lasarov, W.; Akbar, P.; Joers, T. (2016). The Sustainability Liability and Its Influence on Shopping Cart Composition, paper presented at the AMA Winter Marketing Educators' Conference, February 26th-28th 2016, Las Vegas, US.
Lasarov, W.; Hoffmann, S.; Mai, R. (2016). Pe(e)rceived Moral Licensing. Why Good Guys Surrounded by Good Guys do Bad Things, paper presented at the AMA Winter Marketing Educators' Conference, February 26th-28th 2016, Las Vegas, US.
Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2015). Why Do Boycotters Cool Down Over Time? An Analysis of the Intra-Personal Dynamics of Boycotting, paper presented at the AMA Winter Educators' Conference 2015, February 13th-15th 2015, San Antonio, US.
Research Grants and Participation in Funded Research Projects
WebQuests im Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination, amount: 5.288 €
Partizipatives Lehren und Lernen durch Classroom Experiments, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination, amount: 4.759 €
Vorlesung 2.0 – Hybride Vorlesungseinheiten im Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2016, role: acquisition of funding, project coordination, amount: 5.000 €
Von Studierenden für Studierende - Das Marketing-Wiki als kollaborative Arbeits- und Lernplattform, funded by the Federal Ministry of Education and Research (BMBF), 2015 - 2016, role: acquisition of funding, project coordination, amount: 5.000 €
Honours and Awards
Outstanding Teaching Award, BMBF PerLe-Fonds, 2015
Outstanding Teaching Award, BMBF PerLe-Fonds, 2016
Outstanding Teaching Award, BMBF PerLe-Fonds, 2017
Main Research
Moral Psychology and Moral Decision Making (e.g., Moral Licensing, Moral Accounting, Moral Rationalization)
Social Psychology (e.g., Social Identity Theory, Social Comparisons, Social Proof, Compliance and Conformity)
Transformative Consumer Research (e.g., Anti-Consumption and Consumption Reduction, Sustainable Consumption, Boycotts and Buycotts)
Intercultural Management and Marketing (e.g., Cultural Distances, Cross-cultural Comparisons)
Membership
American Marketing Association (AMA)
Association for Consumer Research (ACR)