Professur für Marketing

Dr. Wassili Lasarov

Postdoctoral Researcher

Westring 425, R. 102
Telefon: +49 431 880-1529
Telefax: +49 431 880-3349
lasarov@bwl.uni-kiel.de

Short CV

Employment Record

From 09/2017                      Postdoctoral Researcher, Kiel University

08/2017 – 11/2017             Visiting Scholar, Grenoble École de Management, France

04/2014 – 08/2017             Doctoral Researcher, Kiel University

08/2012  – 03/2014            Marketing Consultant, Nürnberg, GfK SE Germany

Educational Background

04/2014 – 04/2018             Kiel University, Ph.D. (business administration)

10/2006 – 12/2011             Technical University of Dresden, Master (business administration)

 

Selected Publications

Journals

Mai, R., Hoffmann, S., Lasarov, W., Buhs, A. (2017). Ethical products = less strong: How explicit and implicit reliance on the lay theory affects consumption behaviors, Journal of Business Ethics, in press.

Lasarov, W.; Hoffmann, S. (2017). Median-Split. Eine kritische Diskussion über den Einsatz künstlicher Dichotomisierung, Wirtschaftswissenschaftliches Studium, 44(4), 11-18.

Conference Presentations and Proceedings

Lasarov, W.; García de Frutos, N.; Mai, R.; Ortega Egea, J. M.; Hoffmann, S. (2018). Counter-Arguing the Need for Environmentally Motivated Consumption Reduction: A Multi-country Study, paper will be presented at the Jahrestagung der VHB Kommission Internationales Management, April 27th-28th 2018, Kiel, Germany.

Lasarov, W. (2018). Adjustable Reciprocity. Exploring the Influence of In-group Standards on Reciprocal Decisions, paper presented at the AMA Winter Conference, February 23th-25th 2018, New Orleans, US.

Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2018). I Paid My Dues: How Voluntary and Mandatory Taxes Relieve Individuals from Their Obligations, paper  presented at the AMA Winter Conference, February 23th-25th 2018, New Orleans, US.

Lasarov, W.; Hoffmann, S.; Mai, R. (2017). Group Licenses - Why Moral Consumers Do Not Always Run With their (Moral) Herd, paper presented at the AMA Winter Conference, February 17th-19th 2017, Orlando, US.

Lasarov, W.; García de Frutos, N.; Mai, R.; Ortega Egea, J. M.; Hoffmann, S. (2017). How Motivated Reasoning Impairs Environmentally Motivated Consumption Reduction. A Multi-Country Study, paper presented at the AMA Winter Conference, February 17th-19th 2017, Orlando, US.

Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2016). The Dynamics of Boycotts – How Different Consumer Types React on Boycott Calls, paper presented at the ICAR 2016 Symposium, December 9th-11th 2016, Melbourne, Australia.

Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2016). The Heat Up / Cool Down-Model of Boycotting, paper presented at the Association for Consumer Research Conference, October 27th-30th 2016, Berlin, Germany.

Mai, R.; Hoffmann, S.; Lasarov, W.; Akbar, P.; Joers, T. (2016). The Sustainability Liability and Its Influence on Shopping Cart Composition, paper presented at the AMA Winter Marketing Educators' Conference, February 26th-28th 2016, Las Vegas, US.

Lasarov, W.; Hoffmann, S.; Mai, R. (2016). Pe(e)rceived Moral Licensing. Why Good Guys Surrounded by Good Guys do Bad Things, paper presented at the AMA Winter Marketing Educators' Conference, February 26th-28th 2016, Las Vegas, US.

Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2015). Why Do Boycotters Cool Down Over Time? An Analysis of the Intra-Personal Dynamics of Boycotting, paper presented at the AMA Winter Educators' Conference 2015, February 13th-15th 2015, San Antonio, US.

 

Research Grants and Participation in Funded Research Projects

WebQuests im Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination, amount: 5.288 €

Partizipatives Lehren und Lernen durch Classroom Experiments, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination, amount: 4.759 €

Vorlesung 2.0 – Hybride Vorlesungseinheiten im Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2016, role: acquisition of funding, project coordination, amount: 5.000 €

Von Studierenden für Studierende - Das Marketing-Wiki als kollaborative Arbeits- und Lernplattform, funded by the Federal Ministry of Education and Research (BMBF), 2015 - 2016, role: acquisition of funding, project coordination, amount: 5.000 €

 

Honours and Awards

Outstanding Teaching Award, BMBF PerLe-Fonds, 2015

Outstanding Teaching Award, BMBF PerLe-Fonds, 2016

Outstanding Teaching Award, BMBF PerLe-Fonds, 2017

 

Main Research

Moral Psychology and Moral Decision Making (e.g., Moral Licensing, Moral Accounting, Moral Rationalization)

Social Psychology (e.g., Social Identity Theory, Social Comparisons, Social Proof, Compliance and Conformity)

Transformative Consumer Research (e.g., Anti-Consumption and Consumption Reduction, Sustainable Consumption, Boycotts and Buycotts)

Intercultural Management and Marketing (e.g., Cultural Distances, Cross-cultural Comparisons)

 

Membership

American Marketing Association (AMA)

Association for Consumer Research (ACR)

International Centre for Anti-Consumption Research (ICAR)

Wirtschaftschemiker Kiel e.V. (WiChem)

Sprechzeiten

Nach vorheriger Terminvereinbarung.