Department of Marketing

Conference Presentations

Krüger, T.; Mai, R.; Lasarov, W.; Hoffmann, S. (2020). Friend or Foe? A Long-term Multi-Country Perspective on Consumer Animosity, Association for Consumer Research Conference, October 1st-3rd, Paris, France.

Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2020). The Influence of Environmental Levies on Consumers Emotions and Product Preferences, EMAC 2020 Conference, May 24th-26th 2020, Budapest, Hungary.

Reimers, H.; Lasarov, W.; Hoffmann, S. (2020). Psychological Rebound-Effects A Conceptualization and Research Directions, EMAC 2020 Conference, May 24th-26th 2020, Budapest, Hungary.

Trabandt, M.; Lasarov, W.; Mai, R.; Hoffmann, S. (2020). I Share for You: How Motives, Advertising Appeals and Reputation Gains Influence Consumers’ Sharing Intention, AMA Winter Conference, February 14th-16th 2020, San Diego, US.

Trabandt, M.; Lasarov, W.; Mai, R.; Hoffmann, S. (2020). Smells Like Green Spirit: The Double-Edged Sword Called Sharing Economy, AMA Winter Conference, February 14th-16th 2020, San Diego, US.

Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2020). I Don’t Regret Anything – Or do I? The Effects of Environmental Levies on Consumers’ Feelings of Regret and Product Choice, AMA Winter Conference, February 14th-16th 2020, San Diego, US.

Reimers, H.; Lasarov, W.; Hoffmann, S. (2020). Does Size Matter? The relation between the (im)moral intensity of an initial act and a target act, AMA Winter Conference, February 14th-16th 2020, San Diego, US.

Krüger, T.; Mai, R.; Lasarov, W.; Hoffmann, S. (2020). Short Indignation or Persistent Outrage? Consumer Animosity from a Long-term Multi-country Perspective, AMA Winter Conference, February 14th-16th 2020, San Diego, US.

Lasarov, W.; García de Frutos, N.; Mai, R.; Ortega Egea, J. M.; Hoffmann, S. (2019). Counter-arguing as Barriers to Environmentally Motivated Consumption Reduction: A Multi-Country Study, Jahrestagung der VHB, June 12th-14th 2019, Rostock, Germany.

Lasarov, W.; Mai, R. ;Trabandt, M.; Griesoph, A.; Hoffmann, S. (2019). The (Group) License to Indulge, AMA Winter Conference, February 22nd-24th 2019, Austin, US.

Hoffmann, S.; Mai, R.; Lasarov, W.; Krause, J.; Schmidt, U. (2019). How and Why Hunger Inhibits Sustainable Consumption, AMA Winter Conference, February 22nd-24th 2019, Austin, US.

Griesoph, A.; Lasarov, W. (2019). Until the last drop. Do consumer care about water when it comes to coffee?, AMA Winter Conference, February 22nd-24th 2019, Austin, US.

Lasarov, W.; Hoffmann, S. (2018). Introducing Two Avenues of Social Moral Licensing, ICAR 2018 Symposium, November 9th-10th 2018, Almeria, Spain.

Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2018). Sin Tax – How Governmental Regulations to Foster Anti-Consumption Backfire, ICAR 2018 Symposium, November 9th-10th 2018, Almeria, Spain.

Lasarov, W.; García de Frutos, N.; Mai, R.; Ortega Egea, J. M.; Hoffmann, S. (2018). Counter-Arguing the Need for Environmentally Motivated Consumption Reduction: A Multi-country Study, Jahrestagung der VHB Kommission Internationales Management, April 27th-28th 2018, Kiel, Germany.

Lasarov, W. (2018). Adjustable Reciprocity. Exploring the Influence of In-group Standards on Reciprocal Decisions, AMA Winter Conference, February 23th-25th 2018, New Orleans, US.

Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2018). I Paid My Dues: How Voluntary and Mandatory Taxes Relieve Individuals from Their Obligations, AMA Winter Conference, February 23th-25th 2018, New Orleans, US.

Lasarov, W.; Hoffmann, S.; Mai, R. (2017). Group Licenses - Why Moral Consumers Do Not Always Run With their (Moral) Herd, AMA Winter Conference, February 17th-19th 2017, Orlando, US.

Lasarov, W.; García de Frutos, N.; Mai, R.; Ortega Egea, J. M.; Hoffmann, S. (2017). How Motivated Reasoning Impairs Environmentally Motivated Consumption Reduction. A Multi-Country Study, AMA Winter Conference, February 17th-19th 2017, Orlando, US.

Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2016). The Dynamics of Boycotts – How Different Consumer Types React on Boycott Calls, ICAR 2016 Symposium, December 9th-11th 2016, Melbourne, Australia.

Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2016). The Heat Up / Cool Down-Model of Boycotting, Association for Consumer Research Conference, October 27th-30th 2016, Berlin, Germany.

Mai, R.; Hoffmann, S.; Lasarov, W.; Akbar, P.; Joers, T. (2016). The Sustainability Liability and Its Influence on Shopping Cart Composition, AMA Winter Marketing Educators' Conference, February 26th-28th 2016, Las Vegas, US.

Lasarov, W.; Hoffmann, S.; Mai, R. (2016). Pe(e)rceived Moral Licensing. Why Good Guys Surrounded by Good Guys do Bad Things, AMA Winter Marketing Educators' Conference, February 26th-28th 2016, Las Vegas, US.

Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2015). Why Do Boycotters Cool Down Over Time? An Analysis of the Intra-Personal Dynamics of Boycotting, AMA Winter Educators' Conference 2015, February 13th-15th 2015, San Antonio, US