Department of Marketing

Research Grants and Project Participation

Me, We, and Them. A Context‐sensitive Model of Social and Vicarious Consumer Animosity, funded by the Deutsche Forschungsgemeinschaft (DFG) and Agence Nationale de la Recherche (ANR), in cooperation with Grenoble Ecole de Management (France), American University (Washington DC, US), University of Natural Resources and Life Sciences (Vienna, Austria), University of Melbourne (Australia), Kiel Institute For the World Economy (Germany), University of Auckland (New Zealand), 2019 - 2022, role: acquisition of funding, project participation.

iReliefs. Indirect Rebound Effects. Lifestyle‐segmentation and Interventions with Efficiency‐Feedback and Sufficiency, funded by the Federal Ministry of Education and Research (BMBF), in cooperation with Kiel Institute For the World Economy, Potsdam University, LMU Munich, 2018-2021, role: project coordination.

Class of Marketing – Eine intra- und transdisziplinäre Zusammenführung des Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2018 - 2019, role: acquisition of funding, project coordination.

WebQuests im Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination.

Partizipatives Lehren und Lernen durch Classroom Experiments, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination.

Vorlesung 2.0 – Hybride Vorlesungseinheiten im Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2016, role: acquisition of funding, project coordination.

Von Studierenden für Studierende - Das Marketing-Wiki als kollaborative Arbeits- und Lernplattform, funded by the Federal Ministry of Education and Research (BMBF), 2015 - 2016, role: acquisition of funding, project coordination.