Professur für Marketing

Kurzlebenslauf

Dipl.-Kfm. Wassili Lasarov ist seit April 2014 Doktorand und wissenschaftlicher Mitarbeiter am Institut für Betriebswirtschaftslehre, insb. Marketing. Sein Studium der Betriebswirtschaftslehre mit den Schwerpunkten Marketing und Verhaltensökonomik an der Technischen Universität Dresden schloss er 2011 erfolgreich ab. Vor seiner Tätigkeit an der Universität zu Kiel arbeitete Wassili Lasarov als Industriekundenbetreuer und Berater im Handelspanelgeschäft der GfK.

Lebenslauf  Flagge deutsch

Curriculum Vitae  Flagge english

 

Selected Publications

Journals

Mai, R., Hoffmann, S., Lasarov, W., Buhs, A. (2017). Ethical products = less strong: How explicit and implicit reliance on the lay theory affects consumption behaviors, Journal of Business Ethics, in press.

Lasarov, W.; Hoffmann, S. (2017). Median-Split. Eine kritische Diskussion über den Einsatz künstlicher Dichotomisierung, Wirtschaftswissenschaftliches Studium, 44(4), 11-18.

Conference Presentations and Proceedings

Lasarov, W. (2018). Adjustable Reciprocity. Exploring the Influence of In-group Standards on Reciprocal Decisions, paper will be presented at the AMA Winter Conference, February 23th-25th 2018, New Orleans, US.

Hoffmann, N.; Lasarov, W.; Mai, R.; Hoffmann, S. (2018). I Paid My Dues: How Voluntary and Mandatory Taxes Relieve Individuals from Their Obligations, paper will be presented at the AMA Winter Conference, February 23th-25th 2018, New Orleans, US.

Lasarov, W.; Hoffmann, S.; Mai, R. (2017). Group Licenses - Why Moral Consumers Do Not Always Run With their (Moral) Herd, paper presented at the AMA Winter Conference, February 17th-19th 2017, Orlando, US.

Lasarov, W.; García de Frutos, N.; Mai, R.; Ortega Egea, J. M.; Hoffmann, S. (2017). How Motivated Reasoning Impairs Environmentally Motivated Consumption Reduction. A Multi-Country Study, paper presented at the AMA Winter Conference, February 17th-19th 2017, Orlando, US.

Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2016). The Dynamics of Boycotts – How Different Consumer Types React on Boycott Calls, paper presented at the ICAR 2016 Symposium, December 9th-11th 2016, Melbourne, Australia.

Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2016). The Heat Up / Cool Down-Model of Boycotting, paper presented at the Association for Consumer Research Conference, October 27th-30th 2016, Berlin, Germany.

Mai, R.; Hoffmann, S.; Lasarov, W.; Akbar, P.; Joers, T. (2016). The Sustainability Liability and Its Influence on Shopping Cart Composition, paper presented at the AMA Winter Marketing Educators' Conference, February 26th-28th 2016, Las Vegas, US.

Lasarov, W.; Hoffmann, S.; Mai, R. (2016). Pe(e)rceived Moral Licensing. Why Good Guys Surrounded by Good Guys do Bad Things, paper presented at the AMA Winter Marketing Educators' Conference, February 26th-28th 2016, Las Vegas, US.

Lasarov, W.; Hoffmann, S.; Orth, U.; Held, C. (2015). Why Do Boycotters Cool Down Over Time? An Analysis of the Intra-Personal Dynamics of Boycotting, paper presented at the AMA Winter Educators' Conference 2015, February 13th-15th 2015, San Antonio, US.

 

Awards

BMBF PerLe-Fonds für Lehrinnovation (2016): Ausgezeichnete Lehre für das Projekt "Vorlesung 2.0 - Hybride Vorlesungseinheiten im Marketing".

BMBF PerLe-Fonds für Lehrinnovation (2015): Ausgezeichnete Lehre für das Projekt "Von Studierenden für Studierende - Das Marketing-Wiki als kollaborative Arbeits- und Lernplattform".

 

Main Research

Moral Psychology and Moral Decision Making (e.g., Moral Licensing, Moral Balancing, Moral Justification)

Social Psychology (e.g., Social Identity Theory, Social Comparisons, Social Proof, Group Compliance and Conformity)

Transformative Consumer Research (e.g., Anti-Consumption and Consumption Reduction, Sustainable Consumption, Boycotts and Buycotts)

Intercultural Management and Marketing (e.g., Cultural Distances, Intercultural Comparisons)

Experimental Psychology

 

Membership

American Marketing Association (AMA)

Association for Consumer Research (ACR)

International Centre for Anti-Consumption Research (ICAR)