Department of Marketing

Conference Presentations

Akbar, P.; Hoffmann, S. (2017). The Augmented Value-creation Logic in Product Service Systems, EMAC 2017, May 23th-27th 2017, Groningen, Netherlands.

Akbar, P.; Hoffmann, S.; Mai, R (2016). When do materialistic consumers join commercial sharing systems. AMA Winter Marketing Educators' Conference, 26.-28.Februar 2016, Las Vegas, USA.

Akbar, P.; Hoffmann, S. (2015). Kaufst du noch oder teilst du schon? Dienstleistungsmarketing 2.0 in der Share Economy. 6. Symposium Marketing und Praxis, 17.09.2015, Riesa, Deutschland.

Akbar, P.; Hoffmann, S. (2015). Digialisierung in der Share Economy. Marketingimpulse. 08.09.2015, Kiel, Deutschland.

Akbar, P.; Hoffmann, S.; Mai, R. (2014): A little less anti-consumption a little more sharing  please: On how  materialism  and  uniqueness  influence  sharing. 5. ICAR Conference, 4.-5.Juli 2014, Kiel, Deutschland.