Department of Marketing

Conference Presentations

Reimers, H.; Lasarov, W.; Hoffmann, S. (2020). Psychological Rebound-Effects A Conceptualization and Research Directions, paper will be presented at the EMAC 2020 Conference, May 24th-26th 2020, Budapest, Hungary.

Reimers, H.; Lasarov, W.; Hoffmann, S. (2020). Does Size Matter? The relation between the (im)moral intensity of an initial act and a target act, paper will be presented at the AMA Winter Conference, February 14th-16th 2020, San Diego, US.

Reimers, H.; Hoffmann, S. (2019). Does transparent price labeling boost label effectivity for sustainable products?, AMA Winter Conference, February 22nd-24th 2019, Austin, US.