Department of Marketing

Short CV

Hanna Reimers, M.Sc., has been a doctoral student and research associate at the Department of Marketing at Kiel University since July 2018. She finished her studies in Economics at Kiel University in 2017. Her research focuses on consumer behavior, sustainability marketing and psychological rebound effects. Hanna Reimers is a project member of the in the BMBF-funded project iReliefs (Indirect Rebound Effects. Lifestyle‐segmentation and Interventions with Efficiency‐Feedback and Sufficiency).