Department of Marketing

Dr. Nils Christian Hoffmann

Postdoctoral Researcher

Westring 425, R.112
Telefon: +49 431 880-1529
Telefax: +49 431 880-3349
nils.hoffmann@bwl.uni-kiel.de

Google Scholar Research Gate

Short CV

Nils Christian Hoffmann, M.Sc., has been working as a research associate and doctoral student at the Department of Marketing at the Kiel University since October 2016. He finished his Master studies in Business Administration with focus on marketing and innovation management in June 2016 at the Christian-Albrechts-University of Kiel. He defended his dissertation entitled "Essays on (Un-)Ethical Consumption and the Ethics of Consumption in a Global Marketplace" on June 1, 2021 and now works as a postdoctoral researcher at the Department of Marketing.

Prior to his work at the Department of Marketing, Nils Christian Hoffmann worked as a student assistant at both the Kiel Institute for the World Economy and the Christian-Albrechts-University of Kiel.

His research foci and interests lie in the fields of cross-cultural marketing, consumer ethics and consumer psychology. Nils Christian Hoffmann is part of the newly established ScienceCampus Kiel Centre for Globalization of the Leibniz Association.

Publications

Peer-Reviewed Journals

Hoffmann, N. C., Yin, J., & Hoffmann, S. (2020). Chain of Blame: A Multi-Country Study of Consumer Reactions Towards Supplier Hypocrisy in Global Supply Chains, Management International Review, 60, 247–286.
https://link.springer.com/article/10.1007/s11575-020-00410-1

Hoffmann, N. C., Symmank, C., Mai, R., Rohm, T., Stok, M., & Hoffmann, S. (2020). Extrinsic Product Attributes in Consumers’ Food Decisions: Review and Network Analysis of the Marketing Literature, Journal of Marketing Management, 36, 888–915.
https://doi.org/10.1080/0267257X.2020.1773514

Karimova, G.-S., Hoffmann, N. C., Heidbrink, L., & Hoffmann, S. (2019). Virtue Ethics between East and West in Consumer Research: Review, Synthesis, and Directions for Future Research, Journal of Business Ethics, 165, 255–275.
https://doi.org/10.1007/s10551-019-04321-6 

 

Others

Hoffmann, N. C., & Griesoph, A. (2020) (Hrsg.). Die Zukunft und die natürlichen Grenzen des Konsums. Ein Forschungs- und Zukunftsbericht der Professur für Marketing. Faculty of Business, Economics and Social Sciences, MACAU.
https://doi.org/10.38071/2020-00293-0 

Hoffmann, N. C., & Müller, S. (2020). Der Defining-Issues-Tests (DIT) in der wirtschaftswissenschaftlichen Konsumforschung Die empirische Analyse von Konsumdilemmata, Wirtschaftswissenschaftliches Studium, (im Erscheinen).

Hoffmann, N. C. (2020). Politische Lenkungsmechanismen und deren psychologische Grenzen. Der Einfluss staatlicher Besteuerung und freiwilliger Abgaben auf den Konsum (un-)ethischer Produkte, in: Heidbrink, L; Müller, S. (2020) Consumer Social Responsibility. Zur gesellschaftlichen Verantwortung von Konsumenten. Metropolis: Weimar.
Link to the book

 

Academic Career

12/2020 – present             Kiel University, Postdoctoral Researcher

10/2016 – 12/2020            Kiel University, Ph.D. (Business Administration)

10/2019 – 11/2019            Sun-Yat-Sen University, Sun-Yat-Sen Business School, Guangzhou, China, Visiting Scholar 

04/2013 – 06/2016            Kiel University, Master of Science (Business Administration and Economics)

10/2009 – 09/2012            Kiel University, Bachelor of Science (Business Administration)

Conference Presentations

Hoffmann, N. C. (2021, November). The Contamination of Individual Morality Through Corporate Lies. ANZMAC 2021 Conference, Melbourne, Australia.

Hoffmann, N. C. (2021, May). The Contamination of Individual Morality Through Corporate Lies. EMAC 2021 Conference, Madrid, Spain.

Hoffmann, N. C. (2021, February). I Will Follow You into the Dark: How Unethical Corporations Make Consumers Lie. Paper presented at the AMA Winter Conference, St. Pete Beach, Florida, US, Online.

Reimers, H., Griesoph, A., & Hoffmann, N. C. (2021, February). Consumer reactions to climate policy instruments: The impact of different motives for climate protection on the effectiveness of a city toll, Paper presented at the AMA Winter Conference, St. Pete Beach, Florida, US, Online.

Hoffmann, N. C., Müller, S., Heidbrink, L., & Hoffmann, S. (2021, February). Are Collaborative Consumers Ethical Consumers? Abstract Moral Stages in Sharing Markets. AMA Winter Conference, St. Pete Beach, Florida, US, Online.

Hoffmann, N. C., Lasarov, W., Mai, R., & Hoffmann, S. (2020, May). The Influence of Environmental Levies on Consumers Emotions and Product Preferences. Paper presented at the EMAC 2020 Conference, Budapest, Hungary.

Hoffmann, N. C., Symmank, C., Mai, R., Rohm, T., Stok, M., & Hoffmann, S. (2020, February). Extrinsic Product Attributes in Consumers’ Food Decisions: Review and Network Analysis of the Marketing Literature. Paper presented at the AMA Winter Conference, San Diego, US.

Hoffmann, N. C., Lasarov, W., Mai, R., & Hoffmann, S. (2020, February). I Don’t Regret Anything – Or do I? The Effects of Environmental Levies on Consumers’ Feelings of Regret and Product Choice. Paper presented at the AMA Winter Conference, San Diego, US.

Hoffmann, N. C., Yin, J., & Hoffmann, S. (2019, June). Chain of Blame: How Eastern and Western Consumers Account for Supplier Hypocrisy in Global Supply Chains, Paper presented at the AIB 2019 Annual Meeting, 2019, Copenhagen, Denmark.

Hoffmann, N. C., Yin, J., & Hoffmann, S. (2019, February). Asymmetric Effects Of Supplier Hypocrisy Along Global Supply Chains – Empirical Evidence From China And Germany. Paper presented at AMA Winter Conference, Austin, US.

Hoffmann, N., Lasarov, W., Mai, R. & Hoffmann, S. (2018, November). Sin Tax – How Governmental Regulations to Foster Anti-Consumption Backfire, Paper presented at the 7th ICAR symposium, University of Almería, Spain.

Hoffmann, N. C., Yin, J., & Hoffmann, S. (2018, November). Chain of Blame: How Eastern and Western Consumers Account for Supplier Hypocrisy in Global Supply Chains.Paper presented at the "Economic and social consequences of global value chains" at the Kiel Centre for Globalization, Kiel, Germany.

Hoffmann, N. C. (2018, October). Interkulturelle Unterschiede in der Wahrnehmung von Corporate Social Responsibility und Consumer Social Responsibility entlang globaler Wertschöpfungsketten. Paper presented at the Marketingimpulse, Flensburg, Germany.

Hoffmann, N. C., Karimova, G.-S., Heidbrink, L., & Hoffmann, S. (2018, February). Western and Eastern Virtue Ethics in Consumer Research: Review, Synthesis, and Directions for Future Research. Paper presented at the AMA Winter Conference, New Orleans, US.

Hoffmann, N. C., Lasarov, W., Mai, R., & Hoffmann, S. (2018, February). I Paid My Dues: How Voluntary and Mandatory Taxes Relieve Individuals from Their Obligations. Paper  presented at the AMA Winter Conference, New Orleans, US.

Research Grants and Project Participation

Sustainable Consumption Styles and Social Role Dilemmas (NaKosiR) ["Nachhaltige Konsumstile in sozialen Rollen-Überschneidungen"], funded by the Federal Ministry of Justice and Consumer Protection (BMJV), in cooperation with ceres – Cologne Center for Ethics, Rights, Economics, and Social Sciences of Health, University of Cologne, 2021-2023, role: acquisition of funding, project coordination, amount: 179,656.26€.

Digitalization of the Instute of Business Administration, unded by the Federal Ministry of Education and Research (BMBF), 2020, role: acquisition of funding, project coordination, amount: 15,000€.

Travel Grant of the Fund for Internationalization 2020/2021, funded by Kiel University, 2020/2021, role: acquisition of funding, project coordination, amount: 8800€.

Tag des Marketing 2020 - Praxis trifft Wissenschaft trifft Lehre, funded by the Federal Ministry of Education and Research (BMBF), 2019 - 2020, role: acquisition of funding, project coordination, amount: 1391€.

Zukunft verstehen und gestalten im Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2019 - 2020, role: acquisition of funding, project coordination, amount: 4224€.

Travel Grant of the Fund for Internationalization 2019, funded by Kiel University, 2019, role: acquisition of funding, project coordination, amount: 3579 €

Class of Marketing – Eine intra- und transdisziplinäre Zusammenführung des Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2018 - 2019, role: acquisition of funding, project coordination, amount: 6814 €

Travel Grant of the Fund for Internationalization 2018, funded by Kiel University, 2018, role: acquisition of funding, project coordination, amount: 1800 €

WebQuests im Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination, amount: 5288 €

Partizipatives Lehren und Lernen durch Classroom Experiments, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination, amount: 4759 €

Teaching

  • Marketing Communication
  • Cross-cultural Marketing (Tutorial; Master)
  • Seminars
    • Experimental Consumer Psychology
    • Individual and Corporate Hypocrisy
    • Understanding and Building the Future of our Conusmption
    • Consumer Psychology (Bachelor)
  • Organizer of Tag des Marketing

Honors and Awards

Best Reviewer Award, 45th Annual Conference of the European International Business Academy, 2019

Outstanding Teaching Award(s), PerLe-Fonds, BMBF (Bundesministerium für Bildung und Forschung), 2017, 2018, 2019

Office Hours

only upon request