Professur für Marketing

Nils Christian Hoffmann M.Sc.

PhD Researcher

Westring 425, R.112
Telefon: +49 431 880-1529
Telefax: +49 431 880-3349
nils.hoffmann@bwl.uni-kiel.de

Short CV

Nils Christian Hoffmann, M.Sc., has been working as a research assistant and doctoral candidate at the Department of Marketing at the University of Kiel since October 2016. He finished his Master studies in Business Administration with focus on marketing and innovation management in June 2016 at the Christian-Albrechts-University of Kiel. Prior to his work at the Department of Marketing, Nils Christian Hoffmann worked as a student assistant at both the Kiel Institute for the World Economy and the Christian-Albrechts-University of Kiel.

His research foci and interests lie in the fields of cross-cultural marketing, consumer ethics and consumer psychology. Nils Christian Hoffmann is part of the newly established ScienceCampus Kiel Centre for Globalization.of the Leibniz Association.

Consultation Hours

upon request

Conference Presentations und Proceedings

Hoffmann, N. C.; Lasarov, W.Mai, R.; Hoffmann, S. (2018). Sin Tax – How Governmental Regulations to Foster Anti-Consumption Backfire, paper will be presented at the ICAR 2018 Symposium, November 9th-10th 2018, Almeria, Spain.

Hoffmann, N. C.; Karimova, G.-S.; Heidbrink, L.; Hoffmann, S. (2018). Western and Eastern Virtue Ethics in Consumer Research: Review, Synthesis, and Directions for Future Research, AMA Winter Conference, February 23th-25th 2018, New Orleans, US.

Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2018). I Paid my Dues: How Voluntary and Mandatory Taxes Relieve Individuals from Their Obligations, AMA Winter Conference, February 23th-25th 2018, New Orleans, US.

Research Grants and Participation in Funded Research Projects

Class of Marketing – Eine intra- und transdisziplinäre Zusammenführung des Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2018 - 2019, role: acquisition of funding, project coordinationm, amount: 6814 €

Travel Grant of the Fund for Internationalization 2018, funded by Kiel University, 2018, role: acquisition of funding, project coordination, amount: 1800 €

WebQuests im Marketing, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination, amount: 5288 €

Partizipatives Lehren und Lernen durch Classroom Experiments, funded by the Federal Ministry of Education and Research (BMBF), 2017 - 2018, role: acquisition of funding, project coordination, amount: 4759 €

Teaching

Winter 2018/2019 - Marketing Communication (Tutorial; Master)
Winter 2018/2019 - Experimental Consumer Psychology (Research Seminar; Master)

Summer 2018 - Cross-cultural Marketing (Tutorial; Master)
Summer 2018 - Consumer Psychology (Research Seminar; Bachelor)

Winter 2017/2018 - Marketing Communication (Tutorial; Master)
Winter 2017/2018 - Individual and Corporate Hypocrisy (Research Seminar; Master)

Summer 2017 - Cross-cultural Marketing (Tutorial; Master)

Honors and Awards

Outstanding Teaching Award, BMBF PerLe-Fonds, 2017