Department of Marketing

Hoffmann, N. C. (2020). Politische Lenkungsmechanismen und deren psychologische Grenzen. Der Einfluss staatlicher Besteuerung und freiwilliger Abgaben auf den Konsum (un-)ethischer Produkte , in: Heidbrink, L; Müller, S. (2020) Consumer Social Responsibility. Zur gesellschaftlichen Verantwortung von Konsumenten. Metropolis: Weimar (im Erscheinen).

Hoffmann, N. C.; Symmank, C.; Mai, R.; Rohm, T.; Stok, M.; Hoffmann, S. (2020). Extrinsic Product Attributes in Consumers’ Food Decisions: Review and Network Analysis of the Marketing Literature, Journal of Marketing Management, (in press).
https://doi.org/10.1080/0267257X.2020.1773514

Hoffmann, N. C.; Yin, J.; Hoffmann, S. (2020). Chain of Blame: A Multi-Country Study of Consumer Reactions Towards Supplier Hypocrisy in Global Supply Chains, Management International Review, 60, 247-286.
https://doi.org/10.1007/s11575-020-00410-1.

Karimova, G.-S.*; Hoffmann, N. C.*; Heidbrink, L.; Hoffmann, S. (2019). Virtue Ethics between East and West in Consumer Research: Review, Synthesis, and Directions for Future Research, Journal of Business Ethics, in press. *shared first authorship
https://doi.org/10.1007/s10551-019-04321-6