Department of Marketing

Conference Presentations

Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2020). I don’t regret anything. Or do I? The Effects of Environmental Levies on Consumers’ Feelings of Regret and Product Choice, AMA Winter Conference, February 14th-16th 2020, San Diego, US.

Hoffmann, N. C.; Symmank, C.; Mai, R.; Rohm, T.; Stok, M.; Hoffmann, S. (2020). Extrinsic Product Attributes in Consumers’ Food Decisions: Review and Network Analysis of the Marketing Literature, AMA Winter Conference, February 14th-16th 2020, San Diego, US.

Hoffmann, N. C.; Yin, J.; Hoffmann, S. (2019). Chain of Blame: How Eastern and Western Consumers Account for Supplier Hypocrisy in Global Supply Chains, AIB 2019 Annual Meeting, June 24th-27th, 2019, Copenhagen, Denmark.

Hoffmann, N. C.; Yin, J.; Hoffmann, S. (2019). Asymmetric effects of supplier hypocrisy along global supply chains – Empirical evidence from China and Germany, AMA Winter Conference, February 22nd-24th 2019, Austin, US.

Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2018). Sin Tax – How Governmental Regulations to Foster Anti-Consumption Backfire, ICAR 2018 Symposium, November 9th-10th 2018, Almeria, Spain.

Hoffmann, N. C.; Yin, J.; Hoffmann, S. (2018). Chain of Blame: How Eastern and Western Consumers Account for Supplier Hypocrisy in Global Supply Chains, "Economic and social consequences of global value chains" at the Kiel Centre for Globalization, November 2nd, 2018, Kiel, Germany.

Hoffmann, N. C. (2018). Interkulturelle Unterschiede in der Wahrnehmung von Corporate Social Responsibility und Consumer Social Responsibility entlang globaler Wertschöpfungsketten. Marketingimpulse, October 23rd 2018, Flensburg, Germany.

Hoffmann, N. C.; Karimova, G.-S.; Heidbrink, L.; Hoffmann, S. (2018). Western and Eastern Virtue Ethics in Consumer Research: Review, Synthesis, and Directions for Future Research, AMA Winter Conference, February 23rd-25th 2018, New Orleans, US.

Hoffmann, N. C.; Lasarov, W.; Mai, R.; Hoffmann, S. (2018). I Paid my Dues: How Voluntary and Mandatory Taxes Relieve Individuals from Their Obligations, AMA Winter Conference, February 23rd-25th 2018, New Orleans, US.