Department of Marketing

Tinka Krüger M.Sc.

Research Associate and Doctoral Student

Westring 425, R.102
Telefon: +49 431 880-3206
Telefax: : +49 431 880-3349
krueger@bwl.uni-kiel.de

Short CV

Tinka Krüger, M.Sc., has been working as a research associate and doctoral student at the Department of Marketing at the Kiel University since March 2019. She finished her Master studies in Business Administration with focus on marketing and supply chain management in January 2019 at Kiel University. Prior to her work at the Department of Marketing, Tinka Krüger worked as a research assistant at the Kiel Institute for the World Economy (IfW) since 2014.

Her research focuses on cross-cultural marketing and consumer animosity. Tinka Krüger is project member of the project “ME-WE-THEM” (Me, we, and them. A context-sensitive model of social and vicarious consumer animosity).  

Selected Publications

Krüger, T., Lasarov, W., Nibat, I., Mai, R., Trendel, O., & Hoffmann, S. (2020). Extending the animosity model in times of the COVID-19 pandemic: A cross-national validation of the health animosity scale. Faculty of Business, Economics and Social Sciences, MACAU.

Conference Presentations

Krüger, T., Nibat, I., Mai, R., Trendel, O., Lasarov, W., and Hoffmann, S. (2021, May). How Consumer Animosity Amplifies the Negative Effects of Fake News in Social Media. Paper will be presented at the EMAC 2021 Conference, Madrid, Spain.

Nibat, I., Krüger, T., Lasarov, W., Hoffmann, S., Mai, R., and Trendel, O. (2021, May). When authenticity does not matter: The indirect influence of news tagged as fake on the brand image. Paper will be presented at the EMAC 2021 Conference, Madrid, Spain.

Krüger, T., Lasarov, W., Nibat, I., Mai, R., Trendel, O., & Hoffmann, S. (2021, February). Extending the animosity model in times of the COVID-19 pandemic: A cross-national validation of the health animosity scale. Paper presented at the AMA Winter Conference, St. Pete Beach, Florida, US.

Krüger, T., Nibat, I., Mai, R., Trendel, O., Lasarov, W., & Hoffmann, S. (2021, February). The era of fake news: How truthfulness and animosity interact. Paper presented at the AMA Winter Conference, St. Pete Beach, Florida, US.

Krüger, T., Mai, R., Lasarov, W., & Hoffmann, S. (2020, October). Friend or Foe? A Long-term Multi-Country Perspective on Consumer Animosity. Paper presented at the ACR Conference, Paris, France.

Krüger, T., Mai, R., Lasarov, W., & Hoffmann, S. (2020, February). Short Indignation or Persistent Outrage? Consumer Animosity from a Long-term Multi-country Perspective. Poster session presented at the AMA Winter Conference, San Diego, US. 

Research Grants and Project Participation

Travel Grant of the Fund for Internationalization 2020/2021, funded by Kiel University, 2020/2021, role: acquisition of funding, project coordination, amount: 8800€.

Teaching

  • Introduction into Marketing
  • Bachelor Seminar "Konsumentenpsychologie"
  • Project Reports

Honors and Awards

GfB Price for the Master's Thesis "Corporate Hypocrisy - A Crosscultural Study between Germany, China and South Africa"

Office Hours

Only on request