Department of Marketing

Tom Joerß M.Sc.

Research Associate and Doctoral Student

Westring 425, R.02
Telefon: +49 431 880-3236
Telefax: +49 431 880-3349
joers@bwl.uni-kiel.de

Short CV

Tom Joerß, M.Sc. is a doctoral student and research associate at the Department of Marketing of the Kiel University since April 2015. He finished his study of economic sciences with focus on human resource management, business management and marketing at the Hamburg University in 2015. He mainly focuses on the area of augmented reality and sustainability marketing.

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Selected Publications

Joerß, T.; Akbar, P.; Mai, R.; Hoffmann, S. (2017). Conceptualizing Sustainability from a Consumer Perspective. A Qualitative Study in the Food Sector, uwf UmweltWirtschaftsForum 25(1-2), Seite 15-23.

Joerß, T.; Hoffmann, S.; Mai, R.; Akbar, P. (2018). Nachhaltigkeitsinformationen zu Lebensmitteln am Point-of-Sale mittels mobiler Augmented RealityInformatik in der Land-, Forst- und Ernährungswirtschaft, Referate der 38. GIL-Tagung, Seite 131-134.

Conference Presentations

Joerß, T., Hoffmann, S., Mai, R., Akbar, P. (2019). Digitalization as Solution of Environmental Problems - When Do Sustainability Conscious Users Rely on Augmented Reality-Recommendations Agents, paper presented at the AMA Winter Conference, February 22nd-24th 2019, Austin, US.

Joerß, T., Hoffmann, S., Mai, R., Akbar, P. (2018). Nachhaltigkeitsinformationen zu Lebensmitteln am Point-of-Sale mittels mobiler Augmented Reality, 38. GIL-Jahrestagung: Digitale Marktplätze und Plattformen, Kiel, 26.02.2018 – 27.02.2018

Joerß, T., Hoffmann, S. (2017). Laborexperiment zur Nachhaltigkeitskommunikation mit Augmented Reality Recommendation Agents am Point of Sale, Marketingverein „Nachhaltigkeitsmanagement zw. Theorie und Praxis“, Riesa, 20.09.2017

Office Hours

Only upon request