Department of Marketing

IFkE (Instrumente zur Förderung klimafreundlicher Ernährung)

Titel:

IFkE (Instrumente zur Förderung klimafreundlicher Ernährung)

Funding Institution:

Energy and Climate Protection Corporation Schleswig-Holstein - Gesellschaft für Energie und Klimaschutz Schleswig-Holstein GmbH (EKSH)

Project Team and Partners:

Prof. Dr. Stefan Hoffmann (Marketing Department, Kiel University), Prof. Dr. Katrin Rehdanz (Institute for Environmental, Resource and Spatial Economics, Kiel University), Prof. Dr. Dr. Ulrich Schmidt und Dr. Christine Merk (Kiel Institute for the World Economy), Project member at the Marketing Department: Amelie Griesoph, Practice partner: Studentenwerk Schleswig-Holstein

Duration:

2018 bis 2020

Short Description:

The transdiciplinary project IFkE is performed by the Marketing Department of the Kiel University under leadershiop of Prof. Dr. Stefan Hoffmann in cooperation with Prof. Dr. Katrin Rehdanz (Institute for Environmental, Resource and Spatial Economics, Kiel University), Prof. Dr. Dr. Ulrich Schmidt and Dr. Christine Merk (Kiel Institute for the World Economy) along with the Studentenwerk Schleswig-Holstein. Thus, it unites partner of the scientific disciplines environmental economics, behavioral economics and marketing/consumer psychology. The practice partner, the Studentenwerk Schleswig-Holstein, is in all project phases integrated. We will examine the potential of behavior economical instruments which can promote a climate-friendly nutrition within external catering. Therefore, consumption decision-making on the basis of given secundary literature data will be analyzed. Following on that, the project will develop and test different Nudging strategies for the reduction of meat consumption and thereon related greenhouse gases. These strategies shall improve the general understanding of the relation between a strong meat-based nutrition and climate change and shall promote the decision for climate-friendly meals.

Presentation:

Griesoph, A.; Merk, C.; Hoffmann, S.; Rehdanz, K.; Schmidt, U. (2019). Nudging Climate‐friendly Meal Choices: First Results from Field Experiments in University Canteens in Schleswig‐Holstein, 14th Nordic Conference on Behavioral and Experimental Economics (NCBEE) , September 26th-28th 2019, Kiel, DE.

Griesoph, A.; Merk, C.; Hoffmann, S.; Rehdanz, K.; Schmidt, U. (2019). Nudging Climate‐friendly Meal Choices: First Results from Field Experiments in University Cafeterias in Schleswig‐Holstein, 2nd HSU-IfW-Workshop in Development and Environmental Economics, June 7th 2019, IfW Kiel, DE.

Griesoph, A.; Hoffmann, S.; Merk, C.; Rehdanz, K.; Schmidt, U. (2019). IFkE - Instrumente zur Förderung klimafreundlicher Ernährung, Poster Session presented at KErn-Wissenschaftsseminar Nudging - per Stups gesünder?, February 5th 2019, Bayreuth, DE.