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Christian-Albrechts-Universität zu Kiel
Faculty of Business, Economics and Social Sciences
Institute of Business Administration
Department of Marketing
Research
Projects
Previous Projects
≡
Department of Marketing
Professur für Marketing
News
Team
Teaching
Research
Main Research Areas
Projects
ME-WE-THEM. (Me, we, and them. A context-sensitive model of social and vicarious consumer animosity)
iReliefs (Indirect Rebound Effects. Lifestyle-segmentation and Interventions with Efficiency-Feedback and Sufficiency)
IFkE (Instrumente zur Förderung klimafreundlicher Ernährung)
Rokoko (Consumer Roles in Collaborative Consumption)
Kiel Centre of Globalization (KCG)
Previous Projects
Sustainable Consumer Behavior
Determinants of Healthy Nutrition
Healthy Nutrition
Innovationsscreening
Cross-Cultural Competence
Publications
Practice
Events
Job Postings
Current Surveys
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