Department of Marketing

Healthy Nutrition

Titel:

Innovative strategies to overcome implicit product-based and personality-based obstacles to consume healthy food

Funding Institution:

Nutrition Funding Program of the Federal Ministry of Education and Researh (Bundesministeriums für Bildung und Forschung BMBF)

Project Team and Partner:

Prof. Dr. Harald Rohm (Chair of Food Engineering, TU Dresden), Prof. Dr. Peter E. H. Schwarz (Diabetes and Prevention, TU Dresden), Prof. Dr. M. Velichkovsky ( Engineering Psychology and Applied Cognitive Research, TU Dresden), several industry partner

Duration:

2010 until 2013

Short Description:

Analysis of the driver of health-conscious consumer behavior within the Nutrition Funding Program of the Federal Ministry of Education and Research (BMBF).