Department of Marketing

News

Job Announcement: Student Assistant Position at the Department of Marketing

Jul 28, 2021

We are pleased to announce a position of a student assistant (26 hours/month) starting at October, 1st 2021. Interested students can apply until August, 2nd 2021 with a short application letter, CV and relevant certificates. Please click here for further information.

Paper published in the Journal of the Academy of Marketing Science

Jun 28, 2021

The paper "When drivers become inhibitors of organic consumption: The need for a multistage view" by Robert Mai (Grenoble), Stefan Hoffmann (Kiel), and Ingo Balderjahn (Potsdam) has been published in the Journal of the Academy of Marketing Science (FT50, VHB-Jourqual 3: A, Impact Factor: 7.96). The study is based on the shopping patterns of about 14,000 households and shows that ecological and social motives can motivate consumers to buy organic food. However, these motives can even be a hindrance for lasting, repeated organic purchases. Particularly self-related, hedonic motives foster the maintenance of organic consumption.

You may find the study here

Job Announcement – Lecturer at the Institute of Business Administration

Jun 16, 2021

The Institute of Business Administration at the Christian-Albrechts-Universität zu Kiel is seeking to fill the position of a Lecturer (Scientific Assistant with predominant teaching activities) for an indefinite period of time as of October 01, 2021. The regular weekly working hours correspond to those of a full-time employee (currently 38.7 hours). The position will be classified in pay group 13 TV-L, provided that the requirements of the collective agreement are met. Find more information here.

New research project from the German Federal Ministry of Justice and Consumer Protection (BMJV)

Jun 14, 2021

From July 1 the NaKosiR project starts with cooperation of the German Federal Ministry of Justice and Consumer Protection (BMJV). The NaKosiR project investigates the extent to which conflicting demands on social roles and individual normative attitudes can lead to complex and difficult-to-resolve dilemmas in consumer decisions that may ultimately result in exclusion from social participation in certain areas.We will conduct a systematic literature review to develop a taxonomy in which everyday conflicts between lived social roles and individual normative attitudes of consumers will be depicted. This taxonomy will be transformed into consumption dilemmas that exemplify complex consumption scenarios in which the demands made on, and the actual realities within social roles conflict with individual normative attitudes towards the sustainability of consumers. The complexity of everyday consumption is examined and analyzed in an experimental study using the Defining-Issues-Tests (DIT) developed by Lawrence Kohlberg and James Rest. Based on Kohlberg's model of cognitive moral development, the DIT can be used to quantify the moral judgment of consumers. The aim of the first study is to clarify and quantify the conflicts between normative attitudes and social roles, before these conflicts are investigated in greater depth in a second quantitative survey in the second step of the project. In addition, the second survey will provide concrete recommendations for action to help consumers resolve the ubiquitous dilemmas of consumption in everyday life and thus translate their normative attitudes into everyday consumption and express them through action. Only in this way are consumers able to participate in the complex world of consumption through the possibility and capability of expressing their attitudes.

Nakosir

Nils Hoffmann successfully completes doctorate

Jun 02, 2021

Mr. Nils Hoffmann, research assistant at the Chair of Marketing, successfully defended his dissertation entitled "Essays on (Un-)Ethical Consumption and the Ethics of Consumption in a Global Marketplace" on June 1, 2021. The Team of the Department of Marekting congratulates Dr. Nils Hoffmann on this success!

Dr. Nils Hoffmann
 

Google Future Workshop Webinars

Jun 01, 2021

We would like to draw your attention to another series of events of the Center for Entrepreneurship (ZfE). Starting on June 8, Google Future Workshop webinars will take place every Tuesday from 2 to 4 p.m., on topics such as Google Analytics, search engine optimization or agile working. You may find more information here

Marketing Impulse XXL

May 26, 2021

Yesterday, the annual symposium "Marketing Impulse XXL" took place, which was organized by the Marketing Club Schleswig Holstein and the Department of Marketing of the Kiel University. All Marketing Clubs of the Northern Germany (Rostock, Lübeck, Hamburg, Bremen, Weser-Ems, Hannover, Braunschweig, Göttingen, Harz, Münster-Osnabrück and Schleswig-Holstein) were involved. Six young scientists presented their research work on interesting current marketing topics. The evaluation of the presentations by the jury and the audience led to the following results.

1st place: Nika Morafari - Service delivery through chatbots (Georg-August-Universität Göttingen, Prof. Dr. Maik Hammerschmidt)

2nd place: Tinka Krüger - Beyond Anger. How country animosities influence consumer behavior (Christian-Albrechts-Universität Kiel, Prof. Dr. Stefan Hoffmann)

3rd place: Michael Kandziora - The future of music use (Universität Hamburg, Prof. Dr. Michel Clement)

We would like to thank all participants for their excellent presentations and congratulate them on their prizes. In addition to the financial prizes, each participant will win a one-year membership in the respective host club.

Another thank you to all participants of the "Marketing Impulse XXL".We would be happy to welcome you again next time and wish you all the best until then.  

 

Marketing Impulse XXL

Exam review at May 28th

May 21, 2021

If you want to take part in the Exam review for the exam's of the second examination period, please follow the instructions you recieved by your stu-mail. The exam review is availiable at May 28th for the following times: 

10:00 a.m. : MarCom, Handelsmanagement

11:00 a.m.: MaFo, Fortgeschrittenes Handelsmanagement

12:00 a.m.: Konsumentenverhalten  

Umfrage ausfüllen & 5€ Tankgutschein abholen!

May 18, 2021

Im Rahmen des Projektes „Pflanz den WillerWald“ hat Willer 2019 begonnen, in Schleswig-Holstein landwirtschaftliche Flächen aufzukaufen, auf denen seit Mitte 2020 neuer Wald entsteht. Pro Kubikmeter Kraftstoffabsatz schafft Willer einen Quadratmeter neuen Wald im Schleswig-Holsteinischen Dithmarschen. Zusammen mit der Christian-Albrechts-Universität zu Kiel sind wir an Ihrer Meinung zu unserem Projekt interessiert! 

Als Dankeschön für Ihre Teilnahme an dieser Befragung erhalten Sie einen Tankgutschein über 5€, den Sie bei Ihrem nächsten Besuch bei Willer einlösen können. Hierzu benötigen Sie einen persönlichen Code, den Sie am Ende dieser Umfrage erhalten. Bitte beachten Sie, dass die Teilnahme nur einmalig möglich ist und Sie den Gutschein nur dann erhalten, wenn Sie die Umfrage vollständig ausgefüllt haben. Den Gutschein können Sie ab dem 01.06.2021 bis zum 31.06.2021 an unseren Tankstellen in Heide (Vogelweide) und Kiel (Gutenbergstraße) einlösen. Die Zahl der Teilnehmenden ist begrenzt.

Ein Video mit weiteren Informationen finden Sie hier.

Free Digital Excursions with Frühstarter

May 04, 2021

HDI Group - The Global Player from Hanover

HDI is where the lines of the international insurance and finance world come together. The virtual experience day offers you the chance to get to know the HDI Group from a very special perspective. Look forward to exciting presentations and insights into the various departments!
Tuesday 11.05, 14:00 - 15:30 - Register and find more information here.

Gruner + Jahr - One of the Bbiggest Magazine Publishers

Stern, Gala, Schöner Wohnen and 11 Freunde are just a small selection of the more than 500 different magazines that belong to the Gruner+ Jahr publishing house. If you only think of traditional print media when you think of a publishing house, you're way off the mark, because Gruner + Jahr has long since generated a quarter of its revenue from digital business, such as digital marketing.Learn more about the exciting work in this diverse and fast-growing company and sign up now for the digital excursion at G+J!
Wednesday 19.05, 15:00 - 16:00 - Register and find more information here.

PWC - Germany's leading Auditing Firm

With 11,145 employees at 21 locations, PWC is Germany's leading auditing and consulting firm. PWC's clients include both global players and private individuals from almost all industries. Take a look behind the scenes with the help of the digital excursion and learn more about the diverse entry and career opportunities at PWC.
Tuesday 01.06, 17:00 - 19:00 - Register and find more information here.

Neoskop- An Innovative Digital Agency

Dynamic websites and individual eCommerce solutions, that's what Neoskop is known for. Here, digital projects are always made possible in close cooperation with the customer and the work is implemented according to the principle of heartworking.
Secure your place in the digital excursion with Neoskop and learn more about the diverse activities and the innovative company culture at Neoskop!
Tuesday 08.06, 14:00 - 16:00 - Register and find more information here.

Deloitte - One of the Leading Consulting Agencies

Deloitte is an internationally operating service provider, which is active in areas such as auditing, tax auditing, risk consulting or also for consulting companies from all economic sectors. During the excursion at Deloitte you will be given valuable application tips and you will also get to know different areas of Deloitte. You will also have the opportunity to ask Deloitte your questions. Sounds interesting to you? Then register now for the digital excursion!
Wednesday 09.06, 14:00 - 16:00 - Register and find more information here.

MARKETING IMPULSE XXL on May, 25th 2021

Apr 23, 2021

The symposium "Marketing Impulse", which is organized annually by the Marketing Club Schleswig-Holstein with the participation of the Professorship for Marketing (Prof. Stefan Hoffmann), is being held this year for the first time as a supraregional event in the DMV North Region. All clubs of the northern region are involved: Rostock, Lübeck, Hamburg, Bremen, Weser-Ems, Hannover, Braunschweig, Göttingen, Harz, Münster-Osnabrück and Schleswig-Holstein. Doctoral students from six North German marketing chairs will present their current work. From the Chair of Marketing, Ms. Tinka Krüger will speak on the topic "Beyond rage. How country animosities influence consumer behavior". Prof. Hoffmann will moderate the event.

Date: Tue, 05/25/2021 at 5:30 p.m. via Zoom Conference.

Program and registration here.

Marketing Impulse XXL

Befragung zu einem möglichen Double Master’s Degree zwischen Roskilde (RUC) und Kiel (CAU)

Apr 13, 2021

Sehr geehrte Studierende,

die Christian-Albrechts-Universität zu Kiel (CAU) will im Rahmen eines EU-Interreg-Projektes das Potenzial eines Double Master’s Degree für den Studiengang BWL in Kooperation mit der dänischen Roskilde Universität (RUC) evaluieren. Für die Entwicklung des Studiengangkonzeptes führen die CAU und die RUC eine Befragung unter den Studierenden durch, um mögliche Schwerpunkte zu identifizieren. Wir bitten Sie deshalb, an der Befragung teilzunehmen, um so aktiv die Studienmöglichkeiten an der CAU Kiel mitzugestalten. Die Teilnahme an dieser Befragung ist freiwillig und vollkommen anonym. Die Befragung dauert maximal 15 Minuten und ist online in dem folgenden Formular auszufüllen:

Link zur Umfrage

Wir danken Ihnen für Ihr Engagement! 

 

Dear Students,

In cooperation with the Danish Roskilde University (RUC) the Kiel University (CAU) wants to evaluate the potential of a Double Master's Degree for the study program Business Administration within the framework of an EU-Interreg-project. For the development of the degree program, the CAU and RUC are conducting a survey among students to identify possible key elements. We therefore ask you to participate in the survey in order to actively help shaping the study options at CAU Kiel. Participation in this survey is voluntary and completely anonymous. The survey takes a maximum of 15 minutes and is to be completed online:

Link to survey

We thank you for your commitment!

 

Free Digital Excursion with Frühstarter

Apr 12, 2021

Tchibo - one of germany's largest retailers

Coffee and so much more: Tchibo develops around 2,000 products a year with a range that changes weekly and always delights customers. "At Tchibo, we are all different, but share one passion: we want to make good ideas even better - in all areas of the company." Find out how Tchibo works and operates successfully and register now for the digital excursion!

Wednesday 28.04. 14:00 to 17:00 - You can register and inform yourself here.

 

BAUER MEDIA GROUP – HAMBURGER PUBLISHING GROUP

Bauer Media Group started small as a print shop in Hamburg and is now the largest magazine publisher in Europe. From Bravo to Vogue - media is the engine of the future here. Learn about the entry and career opportunities and take a look behind the scenes.


Monday 03.05. 14:00 to 16:00 - You can register and inform yourself here.

 

STILL - THE LOGISTICS ALLROUNDER


For more than 100 years, STILL has stood for quality and innovation. Forklifts are probably Still's best-known product, but the industry expert can do much more! During the excursion, learn more about the individual areas of the logistics all-rounder. 


Tuesday 04.05. 15:00 to 16:00 - You can register and inform yourself here.

 

EDEKA - MORE THAN JUST GROCERIES

Edeka is known for selling food, but there is much more behind the largest food retailer. Find out directly about the diverse entry and career opportunities at EDEKA and get to know the company better!

Wednesday 05.05. 15:00 to 16:30 - You can register and inform yourself here.

 

HDI GROUP- THE GLOBAL PLAYER FROM HANOVER

HDI is where the threads of the international insurance and finance world come together. The virtual experience day offers you the chance to get to know the HDI Group from a very special perspective. Look forward to exciting presentations and insights into the various departments! 

Tuesday 11.05. 14:00 to 15:30 - You can register and inform yourself here.

Hinweis zur Lehre im Sommersemester 2021

Apr 08, 2021

Im Sommersemester 2021 wird Prof. Stefan Hoffmann ein Forschungssemester einlegen und bietet somit keine Sprechstundentermine an. Die Veranstaltung „Cross-Cultural Marketing“ wird nicht angeboten werden. Die Veranstaltungen „Marketing“, „Fortgeschrittenes Handelsmanagement“ und das Bachelorseminar „Konsumentenpsychologie“ werden trotzdem im kommenden Semester digital stattfinden. Nähere Informationen finden Sie im Semesterpreview und im Univis. 

Bei Fragen wenden Sie sich bitte direkt an den Lehrstuhl.

New Paper in the Journal of Business Research

Mar 21, 2021

The paper “Digitalization as Solution to Environmental Problems? When Users Rely on Augmented Reality-Recommendation Agents” by Tom Joerß, Stefan Hoffmann (both Department of Marketing), Robert Mai (Grenoble Ecole de Management), and Payam Akbar has been published by the “Journal of Business Research”. Based on an experimental study, the study shows that recommendation agents based on augmented reality can help foster sustainable food consumption decisions at the point of sale. You can find a free download here (until April 29th 2021)

Free Digital Excursion with Frühstarter

Mar 03, 2021

MACH AG - The DigitalMACHer

MACH AG offers innovative software and consulting solutions for administrations on their way to digitalization. Are you a doer and interested in LEAD MARKETING and BUSINESS INTELLIGENCE? Then join us at our digital event!

Thursday 18.03. 14:00 to 16:00 - You can register and inform yourself here.

 

AMEO-AMAZON MARKETPLACE AGENCY

ameo is one of the leading Amazon agencies and advises brands and manufacturers on Amazon in the Vendor, Seller and VenSel Model. Find out how the European marketplaces are structured and why ameo works successfully as an agency in Hamburg.

Monday 22.03. 14:00 to 16:00 - You can register and inform yourself here.

 

DESIGN FOR HUMAN NATURE-STRATEGY LAB AND DESIGN STUDIOS in Hamburg  

Creative store concepts, service design and image communication: With its work for Astra, JET and Beiersdorf, dfhn is one of the most versatile studios in the industry. The focus of the 25-strong team is on humanity, sustainability and constant curiosity. Sounds interesting? Take a look for yourself on our excursion!

Wednesday 24.03. 14:00 to 16:00 - You can register and inform yourself here.

New Paper in HMD Praxis der Wirtschaftsinformatik

Feb 19, 2021

The paper “Paradoxes Datenschutzverhalten” by Wassili Lasarov and Stefan Hoffmann has been accepted by the Journal “HMD Praxis der Wirtschaftsinformatik” and will be published soon. The authors discuss the current state of literature on data privacy and consumer behavior. Furthermore, the authors develop a framework to stimulate future research on data privacy behavior. You can find a free download here.

New Paper in Ecological Economics

Feb 14, 2021

The paper “Too Cold to Be Skeptical: How Ambient Temperature Moderates the Effects of CSR Communication” by Wassili Lasarov, Stefan Hoffmann (both Department of Marketing), Jan S. Krause, Ulrich Schmidt (both Kiel Institute for the World Economy and Department of Economics), and Robert Mai (Grenoble Ecole de Management) has been accepted by the Journal “Ecological Economics” and will be published soon. Based on an experimental study, the study shows that ambient temperature moderates consumer evaluations of CSR communications. In warmer ambient temperatures, reports of ecological (vs. economic) motives induce consumer skepticism toward the CSR communication from the firm. You can find a free download here (until 03.04.).

Student Assistant Position for International Interreg Project

Jan 11, 2021

The Department of Marketing and the Department of Technology Management are pleased to announce a position of a student assistant (up to 40 hours/month) starting as soon as possible. You will assist the development process of a joint Double Master's Degree within an international Interreg Project. The position is open until end of 2021. Interested students can apply until January, 31st 2021 with a short application letter, CV and relevant certificates.

Please send your application to Ms. Tinka Krüger (krueger@bwl.uni-kiel.de).

Marketing-Impulse (Jan 26th, 2021)

Jan 04, 2021

Date Tuesday January 26th 2021

Zoom-Meeting

Marketing-Impulse is a joint event of the Marketing-Club Schleswig-Holstein with various institutes of the marketing-relevant universities of the state of Schleswig-Holstein. In the event, current marketing research studies and their relevance for practice are discussed. Young scientists are given the opportunity to present their work - the professors broaden the level of discussion. This year's co-organizer is Christian-Albrechts-Universität zu Kiel.

 

6:00 pm

Welcome

Prof. Dr. Stefan Hoffmann (CAU Kiel)

 

6:10 pm

Warum Animosität Kund:innen vom Kaufen abhält

Tinka Krüger, staff member at the Professorship of Marketing (Prof. Dr. Stefan Hoffmann), CAU Kiel

 

6:40 pm

Einfluss des Umweltbewusstseins auf das Flugverhalten junger Erwachsener

Marilena Schmitz, student at the Professorship of Corporate Communication (Prof. Dr. Petra Dickel), FH Kiel

 

7:10 pm

Konsumentenreaktionen auf Maßnahmen des Lebensmitteleinzelhandels in Zeiten der Corona-Pandemie

Jessica Urdahl, student at the Professorship of A&F Marketing - Consumer Psychology (Prof. Dr. Ulrich Orth), CAU Kiel

 

The event is open to students and employees of CAU Kiel and FH Kiel. You can participate under the following link.

Link to the announcement on the website of the Marketing Club here.

FREE DIGITAL EXCURSION WITH FRÜHSTARTER

Dec 08, 2020

BASF - GLOBAL BUSINESS HUB

Get to know the Global Business HUB of BASF. As an international BASF site in Berlin with a team of 2000 colleagues, a wide range of services and business activities are provided for the EMEA region - from IT, human resources, finance and chemicals to purchasing, everything is included. Find out more about the departments and vision of the BASF HUB as well as about getting started and getting started at BASF Berlin!

Thursday 17.12. 16:00 to 17:15 - You can register and inform yourself here.

 

CREDITREFORM - RETHINKING SECURITY!

Imagine you want to do business with someone. How do you get information about him? Creditreform does this for around 160,000 companies worldwide every day with its internationally standardized credit rating. If you want to find out what business information and marketing data have to do with tomorrow's future and why it actually concerns each and every one of us, then this excursion is just the right thing for you.

Tuesday 12.01. 14:00 to 16:00 - You can register and inform yourself here.

 

PWC - JOB PITCH @ PWC

You need inspiration for your career start after your studies? Four exciting job pitches are waiting for you, in which you can learn more about the various job opportunities in the areas of Assurance, Tax & Legal and Advisory. Take your chance and immerse yourself in the diversity of PwC!

Tuesday 19.01. 17:00 to 19:30 - You can register and inform yourself here.

Internship in Online Marketing (f/m/d) Duration: 2-3 months

Dec 03, 2020

What makes us special?

We are one of the first German agencies to work completely decentralized. What does that mean? New Work at its best! We are distributed all over the world and have mapped our processes using digital tools. One gear meshes with the other to provide the best service. You too can live the new digital freedom!

Your task fields:

We cover various online marketing disciplines and help our clients in search engine optimization (SEO), content marketing, social media and affiliate marketing. In the course of the internship you will come into contact with different topics.

● WordPress

● Affiliate Marketing

● On-Page SEO (WDF*IDF Analysen)

● Off-Page SEO (Linkbuilding)

● Content Marketing (Keyword Recherche, Texterstellung)

● Quality Management

Your profile:

● German spoken and written (C1 level or native speaker)

● Secure handling of common Office applications

● interest in on-line marketing, in the special SEO, Affiliate & content marketing

● Ability to learn quickly

● High commitment & reliability

We offer you:

● Internship certificate / confirmation after completion of the internship.

● Online internship with flexible time management and independence of location.

● The opportunity to gain a foothold in the online marketing industry after completing your internship.

● Responsible tasks right from the start 

The internship is basically suitable for students of all courses of study and all stages of study (Bachelor/Master).

 

How to apply for a job: Please apply here with the following documents: Tabular curriculum vitae, very short letter of motivation, proof of acquired qualifications

Workshop timebook App

Nov 27, 2020

We are happy to announce a workshop for our students to prepare the launch of the timebook app in Kiel, which will be held in Janury 2021. Further information on the workshop and registration can be found in Pdf document in OLAT in the lectures of our master studies (see folder further materials). Have fun and good experiences with this workshop!

Culture-powered Innovation - Work @ Google

Nov 27, 2020

On January 13th Frank Stecher (Performance Agency Lead, Google) will give a lecture on “Culture-powered Innovation - Work @ Google”. If you are interested, please contact Prof. Christian Scheiner by email christian.scheiner@uni-luebeck.de

More information here.

Article about the Corona Warn-App in “Spektrum der Wissenschaft”

Nov 25, 2020

The article " Wie wird die Corona-Warn-App noch besser?" presents different options for improving the German Corona Warning App. We contribute by providing insights from consumer behavior research. Find the article here.

Unilever Future Leaders League

Nov 23, 2020

At the Unilever Future Leaders League, a Unilever career event, students develop a business case for Ben & Jerry's. In this way, they have the opportunity to learn more about career opportunities at Unilever and to establish international contacts with experts and executives. You can find further information here.

Presentations at the Public Climate School

Nov 23, 2020

The Institute of Business Administration participates in the Public Climate School (PSC) with lectures by doctoral students on current, thematically appropriate research work:

Marketing

„Konsum und Corona“ (Wassili Lasarov)

„Consumer Digital Responsibility“ (Wassili Lasarov und Melanie Trabandt)

Service Analytics

„Decision Support for Collaborative Transport of Passengers and Freight“ (Lena Hörsting)

Supply Chain Management

„Nachhaltigkeit in Produktion und Logistik“ (Moritz Behrend, Arne Heinold, Lennart Johnsen, Sebastian Scholz)

Technologiemanagement

„Nachhaltige (Um-)gestaltung in Städten“ (Julia Kroh)

Unternehmensorganisation

„Involvierung ausländischer Tochtergesellschaften im Rahmen der Reaktion multinationaler Unternehmen auf den Klimawandel“ (Dorothee Hohensee)

 

You can find the event including videos and discussion forums on the topics here and find a Pdf with all the infomation here.

FREE DIGITAL EXCURSION WITH FRÜHSTARTER

Nov 21, 2020

HDI INSURANCE GROUP - GLOBAL PLAYER FROM HANOVER

HDI is where the threads of the international insurance and financial world come together. With companies and branches in 40 countries, HDI is a true global player and one of the leading B2B insurance groups. We recommend: Take the chance and take a close look at the company, because at HDI you can already take a lot with you as a student, from internships to student assistants!

Tuesday 01.12. 14:00 to 16:00 - You can register and inform yourself here.

 

BASF - MORE THAN JUST CHEMISTRY

You love to work in a team, find customer focus and digital transformation exciting and don't know yet where your future will take you? Then get to know the Global Business HUB of BASF. As an international BASF site in Berlin with a team of 2000 colleagues, a wide range of services and business activities are provided for the EMEA region - from IT, human resources, finance, chemicals to purchasing, everything is included. Are you curious? Then join us virtually on December 17, 2020 and learn more about the departments and vision of the BASF HUB as well as about getting started and getting started at BASF Berlin.

Thursday 17.12. 16:00 to 17:15 - You can register and inform yourself here.

Krautz/Hoffmann (2019) is a Highly Commended Paper in the 2020 Emerald Literati Awards

Nov 19, 2020

Caroline Krautz and Stefan Hoffmann’s article “Cross-cultural application of a practice-oriented acquiescence measure” published in the International Marketing Review in 2019 has been selected as a Highly Commended Paper in the 2020 Emerald Literati Awards. You can find the Paper here.

Winner Banner for Highly Commended Paper 2020

Digital Marketing for Entrepreneurs - A Workshop from Google

Oct 28, 2020

Prof. Dr. Christian Scheiner from the University of Lübeck, who will also offer courses on entrepreneurship at the WiSo faculty from the summer semester 2021, will give students of the WiSo courses the opportunity to participate in a seminar in cooperation with Google.

The places to be allocated are limited. Participants are selected on the basis of an application procedure. If you are interested, please send a letter of motivation and a curriculum vitae as pdf by e-mail to christian.scheiner(at)uni-luebeck.de by 13.11. An expert jury will select the participants by November 17th. All applicants will be informed about the result on the same day.

Here is the information about the course:

Event days02.12 & 9.12. & 13.01

Time: 9:00 to 12:00

Where: Online

Application documents: Letter of motivation & Curriculum vitae

Application addressee: christian.scheiner@uni-luebeck.de

Deadline for applications: 13.11.2020; 23:59

Information about the application result: 17.11.2020

On December 02. and 09., as well as on January 13., the Institute for Entrepreneurship and Business Development will present the event "Digital Marketing for Entrepreneurs" by Frank Stecher, Industry Manager Agency at Google.

In addition to core information, there will be the opportunity to apply the knowledge gained in a case study and to receive feedback on one's own ideas. The workshop starts on 2nd December. In addition, at the end of the first day, participants will be given a group task to be completed by the third date. On January 13., the groups will present the results of the simulation and, together with Frank Stecher, will reflect on the insights gained.

For questions regarding the seminar please contact Prof. Scheiner directly.

Credit points cannot be earned in this seminar.

FREE DIGITAL EXCURSION WITH FRÜHSTARTER

Oct 28, 2020

KÜHNE+NAGEL - HACKATHON AT THE LOGISTICS PIONEER

Build bridges together with an international team from Kühne+Nagel: between teams and departments. Exchange innovative ideas with programmers, HR managers, controllers, logistics experts and other colleagues and make many contacts. You are creative, like to try things out and are interested in an international exchange? Then apply now for one of the five highly sought-after participant places!

10.11. - 12.11 - digital event in English language - many small events in the period- You can register and inform yourself here.

 

BAUER MEDIA GROUP - DIGITAL PRESENTATION IN SUCCESSFUL MEDIA COMPANY

Bauer Media Group started out as a small printing company in Hamburg and is now the largest magazine publisher in Europe. From Bravo to Vogue - this is where media is the engine of the future. Learn about the entry and career opportunities and take a look behind the scenes.

Wednesday 19.11. 14:00 to 16:00 - You can register and inform yourself here.

 

HDI INSURANCE GROUP - GLOBAL PLAYER FROM HANOVER

HDI is where the strings of the international insurance and financial world come together. With companies and branches in 40 countries, HDI is a true global player and one of the leading B2B insurance groups. We recommend: Take the chance and take a close look at the company, because at HDI you can already take a lot with you as a student, from internships to student assistants!

Tuesday 01.12. 14:00 to 16:00 - You can register and inform yourself here.

 

DELOITTE - DIGITAL PRESENTATION OF ONE OF THE BIG 4

Deloitte is an internationally operating service provider, which is active in areas such as auditing, tax auditing, risk consulting and consulting for companies from all sectors of the economy. From its headquarters in London, member firms are represented in more than 150 countries, creating a worldwide network of specialists.

Thursday 03.12 14:00 to 16:00 - You can register and inform yourself here.

 

Semesterpreview WiSe 20/21

Oct 21, 2020

Dear students, the coming winter semester 2020/2021 is just around the corner and we would like to draw your attention to our courses. We offer three lectures in the Bachelor's program and two master lectures as well as one master research seminar. You can get an overview of all our courses and some details here.

We wish you every success in the coming semester and hope that you all stay healthy!

Your Department of Marketing

Marketing

 

Practical Workshop: Qualitative analysis of social media data

Oct 13, 2020

The evaluation of data from social media channels is not only considered a core competence in science. This ability is also becoming increasingly important in other industries, such as human resources and marketing. But how can social media data be evaluated? One possibility is qualitative content analysis. In the three-hour workshop organized by the Project for Successful Teaching and Learning (PerLe), students practice evaluating and analyzing qualitative data using Twitter with the help of the MAXQDA analysis software. The skills taught in the workshop Analysis skills can also be used to evaluate other qualitative data (e.g. expert interviews). The workshop can be attended by students of any subject area be visited. Previous knowledge is not absolutely necessary.

  • Maximum number of participants: maximum 16 students
  • Time and place: November 12th., 15:00 to 18:00, The event will be held via ZOOM. (Login link and password will be sent to you by mail after registration).
  • Registration: Registration is possible until November 10th. Please send an e-mail to Rouven Keller (PerLe).

Research seminar WS2020/21 - Registration from 21.10.2020

Oct 12, 2020

The Department of Marketing offers a research seminar on "Collaborative Consumption" in the winter semester 2020/21. The goal of the seminar is an intensive examination of different forms of collaborative consumption. The tasks include the introduction of current business models, the presentation of current scientific literature, the independent evaluation and interpretation of a provided data set with the help of multivariate analysis software and the development of marketing recommendations for the practice. The seminar starts on Monday, 2.11.2020. The event will be held digitally via zoom. The number of participants is limited to 28 students. Registration will be activated in OLAT on Wednesday, 21 October 2020 at 8:00 a.m.

Research report online! “Die Zukunft und die natürlichen Grenzen des Konsums”

Oct 07, 2020

The Department of Marketing recently published their first research report that was developed together with participating marketing students as part of the research seminar of Nils C. Hoffmann and Amelie Griesoph during the winter semester 19/20.

The report deals with topics on how our economy needs to be reorganized in the future to get in harmony with our environment and focusses especially on the limitations that we as consumers will need to be aware of: The environment already reached its limits – so does our consumption?

With qualitative analyses, the report investigates the attitude of consumers towards topics like the consumption of meat, the intransparency of inflationary CO2-Labels on our products, the phenomenom of flight shaming and the question of teaching sustainability as a subject in school. It includes the results of the student’s seminar papers and also sheds light on our department’s research projects.

We are happy to share our findings with you online, available at: https://macau.uni-kiel.de/receive/macau_mods_00000639

Zukunftsbericht

FREE DIGITAL EXCURSION WITH FRÜHSTARTER

Oct 05, 2020

Tchibo - Digital insights into the sustainability strategy of one of Germany's largest retailers

Tchibo would like to explain to you why a good sustainability strategy also includes setbacks, using the sustainability initiative "Tchibo Share" as an example. How do you become the first major retailer to set up a rental model for children's clothing? And why did they decide to hire Tchibo Share as part of their sustainability work and define new innovative solutions and approaches? Sarah from the sustainability department has the answers to these and many more questions for you. Afterwards, the HR team will be available to answer any questions you may have about junior career paths at Tchibo.

Tuesday 20.10. - 14:00 to 16:00 - You can register and inform yourself here.

 

Any questions? Contact Marie via marie@fruehstarter.net.

FREE DIGITAL EXCURSION WITH FRÜHSTARTER

Aug 25, 2020

Gruner + Jahr - Digital visit at STERN, GALA, CHEFKOCH und Co.

Gruner+Jahr - these are big media and brands like STERN, BRIGITTE, GEO, GALA, BARBARA, CHEFKOCH, FLOW, BEEF! or 11 FREUNDE. With more than 500 magazines and digital offerings in over 20 countries, Gruner+Jahr is one of the largest magazine publishers in Europe. On our digital excursion, G+J employees present their company and report on their everyday lives. There will also be space to answer your questions.

Monday 14.09. - 15:00 to 16:00 - You can register and inform yourself here.

 

Ameo - The marketplace experts

Ameo is an owner-managed company with over 20 employees, including creative minds, resourceful advertisers, technology aficionados and, last but not least, great exclusive partners. As one of the first German agencies for Amazon consulting, ameo combines know-how, experience and passion under one roof. Are you interested in taking a digital look at the office in Hamburg, making contacts and finding out more about entry opportunities?

Monday 21.09. - 14:00 to 15:00 - You can register and inform yourself here.

 

Webnetz - Digital experts in online marketing

The young agency web-netz stands for professional online marketing just like for web development, consulting and training. Web-netz speaks your language: Social Media marketing, search machine optimization, as well as the consultation of their customers all around eCommerce form the daily Business of the agency. Experience the daily work routine at web-netz during the digital excursion and grab yourself one of the currently advertised jobs.

Tuesday 22.09. - 14:00 to 16:00 - You can register and inform yourself here.

 

Cyber Escape Room at PWC

PWC is one of the leading auditing and consulting firms and offers the unique opportunity with its Cyber Escape Room to act as a hacker and carry out the most relevant cyber attacks in a secure environment. Sign up for our free digital excursion and learn more about the risks of digitalization and the current entry opportunities in the company.

Tuesday 29.09. - 17:00 to 20:00 - You can register and inform yourself here.

 

Any questions? Contact Jasper via jasper@fruehstarter.net or 0172 5174465

Dissertation project successfully completed

Jul 11, 2020

Mr. Tom Joerß successfully defended his doctoral thesis on "Essays on the Effects of Augmented Reality at the Point of Sale. The Role of Consumer Expertise and Information on Point of Sale Decisions" on Thursday, July 9th, 2020. The team of the professorship of marketing congratulates Dr. Tom Joerß. 

Digital internship at Digital Minds

Jul 03, 2020

Digital Minds is one of the first German companies to offer you a digital, location-independent internship in online marketing. If you are interested, you can find more information here.

Free Python Online Coaching on 27.06.2020

Jun 22, 2020

The young start-up "Fastlane Career" invites you once again to the free Python Online Coaching on 27.06.2020. The coaching will teach you the Python basics in five hours. The number of participants will be limited again, so make sure to register soon! You may find more information here.

New article accepted in Journal of Marketing Management

Jun 17, 2020

The article "Extrinsic Product Attributes in Consumers’ Food Decisions: Review and Network Analysis of the Marketing Literature" by Nils Christian HoffmannClaudia SymmankRobert Mai, Marijn Stok, Harald Rohm, and Prof. Stefan Hoffmann, has been accepted and published in the Journal of Marketing Management!

Here's the abstract of the article:
The paper synthesises the existing research on the influence of key product characteristics on the consumers’ food decision-making. By applying network analysis on a sample of 233 empirical studies from the last three decades, the paper demonstrates how marketing-specific variables are embedded in a network of other predictors. The paper also analyses network structure and density using well established measures. The results show that there is still a lack of research concerning the interplay between marketing-relevant extrinsic product attributes (e.g. price, brand, labelling, country of origin) and intrinsic food attributes, policy-related factors, as well as aspects of the proximal and distal environment. The paper identifies gaps in the marketing literature and derives research propositions. Additionally, implications for marketing practice are developed.

Get a free copy here!

Informationsveranstaltung für Studierende der BWL-Studiengänge

May 27, 2020

Am 3.6.2020 findet eine Informationsveranstaltung für Studierende der BWL-Studiengänge via Zoom statt. Weitere Informationen finden Sie hier.

Beteiligung einiger Professuren des Instituts für BWL an der Public Climate School

May 24, 2020

Professuren des Instituts für Betriebswirtschaftslehre beteiligen sich an der Public Climate School, die vom 25.05.2020 bis 29.05.2020 an mehreren Hochschulen Deutschlands stattfindet. Im Rahmen dieser Veranstaltungsreihe soll Wissen zur Klimakrise verbreitet, Aufmerksamkeit geschaffen und Handlungsoptionen diskutiert werden.

Einge Professuren des Instituts für Betriebswirtschaftslehre beteiligen sich mit der Veranstaltung "Green Economy: Was Unternehmen und Konsumenten für die Umwelt tun können" an der diesjährigen Public Climate School. Hierbei stellen wir aktuelle Forschungsprojekte und Erkenntnisse aus verschiedenen Disziplinen der Betriebswirtschaftslehre vor. Doktorand*innen und Habilitanden des Instituts präsentieren, was Konsument*innen, Politik, Forschung und Wirtschaft tun können, um ein nachhaltiges Wirtschaften und Konsumieren zu fördern. Zusätzlich bieten wir jeweils ein Diskussionsforum für jedes Thema an, in dem sich Interessierte austauschen können.

Wir bieten diesmal folgende Vorträge aus den Bereichen der BWL an:

Marketing

  • „Konsum und Corona“ (Wassili Lasarov) 
  • „Consumer Digital Responsibility“ (Wassili Lasarov und Melanie Trabandt)

 

Service Analytics

  •  „Decision Support for Collaborative Transport of Passengers and Freight“ (Lena Hörsting)

 

Supply Chain Management

  • „Nachhaltigkeit in Produktion und Logistik“ (Moritz Behrend, Arne Heinold, Lennart Johnsen, Sebastian Scholz)

 

Technologiemanagement

  • „Sustainable Transformation of City Districts“ (Julia Kroh)

 

Unternehmensorganisation

  • „Involvierung ausländischer Tochtergesellschaften im Rahmen der Reaktion multinationaler Unternehmen auf den Klimawandel“ (Dorothee Hohensee)

 

Unsere Veranstaltung wird digital hier erreichbar sein.

Über ein Zahlreiches „Erscheinen“ würden wir uns sehr freuen.

Welfare beyond consumption - New paper accepted:

May 22, 2020

The paper “Welfare Beyond Consumption: The Benefits of Having Less.” by Alexandra Hüttel, Ingo Balderjahn (both University of Potsdam) and Stefan Hoffmann has been accepted by the Journal “Ecological Economics” and will be published soon. Based on representative data from the US (N = 1,075) and Germany (N = 1,070), the study shows that two anti-consumption types (collaborative consumption and voluntary simplicity) do not reduce the well-being of individuals, but in some cases, even improve it.

Neugikeiten aus dem Institut für BWL

May 15, 2020

Das Institut für Betriebswirtschaftslehre hat das gesamte Lehrangebot im Bachelor und Master in digitale Formate überführt und dabei zahlreiche neue Lehrformate erfolgreich umgesetzt. Wir werden gemeinsam weiter unser Möglichstes tun, um etwaige Nachteile durch die CoV SARS 2 Pandemie für Sie, liebe Studierende, so klein wie möglich zu halten. Gleichzeitig werden wir positive Erfahrungen in der digitalen Lehre auch für die Zukunft nutzen und auch darüber hinaus haben wir viele Pläne zur Verbesserung des Lehrangebots und der Studiensituation.

Hier finden Sie einen Überblick.

 

FREE DIGITAL EXCURSION WITH FRÜHSTARTER

May 12, 2020

EDEKA - DIGITAL PRESENTATION OF THE TRAINEE PROGRAMME

EDEKA is known for selling food, but there is much more behind the largest food retailer. In the Zoom video conference, trainees give us an exciting look behind the scenes at the Hamburg headquarters. The trainees will not only present the various entry and career opportunities for students, but will also present their respective areas.

Thursday 18.06.2020 - 16:00 to 17:00 - You can register and inform yourself here.

 

NEOSKOP - DIGITAL PRESENTATION OF A WEB DEVELOPMENT PROJECT  

Neoskop is known for dynamic websites and individual eCommerce solutions. In the videoconference we will get exciting insights into Neoskop's daily business on a real project of a web developer. Neoskop will present what is especially important to you when hiring new colleagues. Students who are interested in working in a digital agency are therefore very welcome.  

Wednesday 27.05. - 15:00 to 16:00 - You can register and inform yourself here.

 

Any questions? Contact Jenny via jenny@fruehstarter.net or 0176 34330038

BWL-Masterstudentin im Interview

May 07, 2020

Unsere Masterandin Lena Schirott wurde von der Rhein-Neckar-Zeitung und der Weinheimer Nachrichten zu Ihrer Masterarbeit an der Professur für Marketing interviewt. In Ihrer Masterarbeit beschäftigt Sie sich unter anderem mit der Rolle der Klimakommunikation bei Einführung einer City-Maut. Den Artikel der Weinheimer Zeitung können Sie hier und den Artikel von der Rhein-Neckar-Zeitung hier lesen.

Lena ist aktuell noch auf der Suche nach Proband*innen. Wer die Studentin gerne unterstützen möchte, gelangt hier zur Befragung.

Restriction of campus operations

Mar 20, 2020

As of April 6, 2020 you will be able to find digital teaching material in OLAT. The start of face-to-face lectures will be announced at a later date. Examination forms and examination periods for the summer term 2020 have not yet been determined.

Find further information here and on the faculty website.

Eingeschränkte Erreichbarkeit

Mar 16, 2020

Wegen der Vorsichtsmaßnahmen in der Corona-Krise sind wir momentan per Telefon schlecht erreichbar. Bitte schreiben Sie E-mails mit Ihren Anliegen oder Fragen.

Wir bemühen uns, jeweils zeitnah zu antworten.

Bleiben Sie gesund!

Ihre Professur für Marketing

Klausureinsicht -- Inspection of written exams

Mar 03, 2020

Klausureinsicht für den 1. Prüfungszeitraum des WS 19/20

Die Klausuren des ersten Prüfungszeitraums können eingesehen werden an folgenden Terminen:

Am Dienstag, den 10. März von 10 - 12 Uhr,

am Donnerstag, den 12. März von 14:30 - 16:30 Uhr.

Bitte kommen Sie dazu ins Sekretariat, Westring 425, Raum 103, und bringen Ihren Ausweis mit.

Die Termine dienen ausschließlich der Einsichtnahme, nicht aber der Diskussion der Ergebnisse.

 

English version:

Written exams of the first examination period of the winter term may be inspected at the following days

Tuesday, March 10th, from 10 - 12 a.m.

Thursday, March 12th, from 2:30 - 4:30 p.m.

For this purpose please come into the secretariat, Westring 425, room 103, and bring with you your identity card.

The consultation hours  are meant for inspection only - not for discussions.

 

Unterstützt die Professur bei einer spannenden Online-Studie! 10€ Vergütung

Feb 11, 2020

Gemeinsam mit der Professur für Marketing sucht der Lehrstuhl für praktische Philosophie Probanden für eine wissenschaftliche Studie, bei der es um die Untersuchung von Verbraucherrollen geht. Für die Teilnahme an der Studie gibt es 10€ Vergütung.

Einzige Voraussetzung: Du hast schon einmal AirBnB Carsharing, kooperative Werkstädten, eBay Kleinanzeigen oder sonstige Sharing Angebote wahrgenommen!

Hier geht es zur Umfrage: Link

Bitte beachten: Falls ihr an der Studie im Experimentallabor "KEEL" vom 22.01.-28.01. teilgenommen habt, seid ihr von einer Teilnahme an dieser Studie ausgeschlossen. 

PhD Position at the Philipps University Marburg

Feb 04, 2020

At the Department of Business Administration at the Philipps University Marburg, especially Marketing and Business Administration, a doctoral position is available at the earliest possible date, initially limited to 3 years.

Further information can be found here.

Successful completion of an exciting practical seminar

Jan 29, 2020

Students of business administration presented their marketing campaigns for the Ride-Pooling Service "CleverShuttle", developed over the semester, within a seminar of the department of marketing. This closing event took place in the “ZfE Inkubator” at Kiel University. The four groups, who were supposed to convince the jury of their ideas in order to win the pitch, had different goals to accomplish. One group was allowed to devote itself to the B2B marketing of CleverShuttle, another had the pleasure to implement a target group-specific marketing-approach to tourists, the third group was free to let off steam in the entire marketing mix and last but not least, a guerrilla measure called "reverse graffiti" crowned the event. The "Clever Spots" met with the greatest approval from the jury, consisting of Frank Meisel, Anke Rasmus, Stefan Hoffmann who represented the scientific part of the jury as well as Boje Sjut (Clever Shuttle) and Svenja Nefen (Kieler Nachrichten) from practice. In the end, the winning group was rewarded by the CleverShuttle managing director Boje Sjut from Kiel. However, all groups succeeded in adapting their marketing measures to the green and cost-effective company CleverShuttle and, on the basis of empirical research, which also took place during the seminar, created unique campaigns that all deserved the victory.

The department of marketing is pleased about the successful completion of an exciting and productive seminar. We are looking forward to further events of this kind. Finally, we would like to thank CleverShuttle for the productive cooperation, our jury for their participation and the Center for Entrepreneurship, which provided us with the Inkubator as a venue.

You can find the press release about the seminar here. 

Abschlusspräsentation_SLGS

Student Assistant Position at the Department of Marketing

Jan 22, 2020

We are pleased to announce a position of a student assistant (22 hours/month) starting as soon as possible. Interested students can apply until February, 29th 2020 with a short application letter, CV and relevant certificates.

Please click here for further information.

New article accepted in the Management International Review

Jan 16, 2020

The article "Chain of Blame: A Multi-Country Study of Consumer Reactions Towards Supplier Hypocrisy in Global Supply Chains" by Nils Christian Hoffmann, Prof. Juelin Yin and Prof. Stefan Hoffmann has been accepted at the Management International Review!

Here's the abstract of the article:
Recent research identified firms’ hypocritical behavior as a major threat to their reputation among consumers. This paper expands the dyadic relationship to a triadic relationship, integrating the hypocritical behavior of suppliers in global supply chains. Introducing a chain of blame, this paper suggests that the hypocritical behavior of the supplier backfires on the firm, leading to loss of reputation and increased boycotting tendencies. We test our proposed framework across one main study and two follow-up studies with consumers from two industrialized and two BRICS countries (Germany, US, South-Africa and China) and a total of 1.177 respondents. Results show that consumers from various countries consistently hold firms responsible for their suppliers’ hypocritical behavior, consequently lower their reputation ratings, and intend to engage in boycotting the firm. The analysis further identifies the origin of the supplier and consumer ethnocentrism as nationally-variant promoting factors of consumers’ boycott intention and shows that the influence of those factors is contingent on consumers’ expectations towards foreign vs domestic firms. Implications for managers and marketing-managers are given.

 

 

Alumni Career Talks with Julia Harnal (BASF)

Jan 13, 2020

On Wednesday, 22nd January, 2020, the first Alumni Career Talks will take place. Julia Harnal (Vice-President, Global Sustainability & Governmental Affairs Agricultural Solutions at BASF) will present her experiences and will provide interesting insights about her work routine at BASF. At the subsequent Q&A part students will have the opportunity to ask questions and to receive career advices.

When? Wednesday, 22nd January 2020, 6pm - 8pm s.t.

Where? Audimax (Haal A), Christian-Albrechts-Platz 4

Please register here.

Frühstarter Excursions in 2020

Dec 11, 2019

The company "frühstarter" will start into the new year with excursions to renowned companies. Students will have the opportunity to get interesting insights into the daily business of well-known companies and to establish first contacts with businesses. For the beginning of 2020, frühstarter organizes two excursions:

  • Wednesday, 15th January, 2pm - 4pm: Implantcast - innovative medical technic (further information and registration here)
  • Thursday, 23rd January, 11am - 3pm: FRoSTA - sustainable food production (further information and registration here)
  • Thursday, 12th March, 2pm - 5pm: Schwartau - innovative food production (further information and registration here)

Klausureinsicht -- Inspection of written exams

Nov 29, 2019

 

Klausureinsicht 2. PZ des SoSe --- Inspection of written exams, second examination period


Die Klausuren des zweiten Prüfungszeitraums können eingesehen werden an folgenden Terminen:

Am Donnerstag, den 5. Dez., von 14:30  - 16:30 Uhr,

am Dienstag, den 10. Dez., von 10 - 12 Uhr.

Bitte kommen Sie dazu ins Sekretariat, Westring 425, Raum 103, und bringen Ihren Ausweis mit.

Die Termine dienen ausschließlich der Einsichtnahme, nicht aber der Diskussion der Ergebnisse.

 

English version:

Written exams of the second examination period of the summer term may be inspected at the following days

Thursday, Dec. 5th, from 2:30 - 4:30 p.m. 

Tuesday, Dec., 10th, from 10 - 12 a.m.

For this purpose please come into the secretariat, Westring 425, room 103, and bring with you your identity card.

The consultation hours  are meant for inspection only - not for discussions.

Workshop with Edding

Dec 02, 2019

On 19 November 2019, four representatives of Edding AG, together with students from the lectures Service Innovation Management (Prof. Schultz) and Marketing Communications (Prof. Hoffmann), held a workshop on "Content Marketing" and "Service Innovation". During this workshop several student groups developed creative ideas in a very short time.

 

edding

 

Esome guest lecture

Dec 02, 2019

On November, 25th, Mrs. Desiree Schmidt and Mr. Michael Hinse of the Hamburg esome Advertising Technologies GmbH attended the Consumer Behavior lecture of the Marketing Department. During this lecture the guest speakers provided practice-relevant advices for social media issues related to targeting, different types of advertising and procurement models.

 

esome

 

Successful Participation in Public Climate School

Nov 29, 2019

The event "Green Economy: What consumers and companies can do for the environment." as part of the Public Climate School was a complete success. There was great interest in the topic of the extent to which business administration deals with sustainability, as demonstrated by the participation of more than 60 listeners. The presentations held from various perspectives of business administration were highly appreciated by all participants, which led to a lively and interesting discussion.

We would like to thank all listeners and speakers for their active participation.

GreenEconomySpeakers

Two Student Assistant Positions at the Department of Marketing

Nov 22, 2019

We are pleased to announce a position of a student assistant (26 hours/month) starting at February, 1st 2020. Interested students can apply until December, 1st 2019 with a short application letter, CV and relevant certificates. Please click here for further information.

We are looking for another student assistant with programming skills (22 hours/month) starting as soon as possible. Interested students can apply until December, 20th 2019 with a short application letter, CV and relevant certificates. Please click here for more information.

Participation of the Institute for Business Administration in the Public Climate School

Nov 21, 2019

Some chairs at the Institute of Business Administration are actively involved in the Public Climate School, which takes place from 25.11.2019 to 29.11.2019 at several universities in Germany. This series of events is intended to disseminate knowledge on the climate crisis, attract attention and discuss options for action.

We are participating with the event "Green Economy: What companies and consumers can do for the environment" on the topic of sustainability from different perspectives of business administration. Doctoral and postdoctoral students of the Institute will present and discuss what consumers, politics, research and business can do to enable sustainable management and consumption. The presentations will be held from the perspectives of marketing and consumer behavior research (Amelie Griesoph, Wassili Lasarov and Melanie Trabandt), innovation management (Rahel Graeber), technology management (Julia Kroh), green logistics (Arne Heinold) and business organization (Dorothee Hohensee). Our event will take place on 27.11.2019 from 10:15 to 11:45 a.m. in the CAP 2 auditorium F.

We would be very pleased about a numerous appearance.

Here you will find the complete programme of the Public Climate School at the CAU, which is constantly being expanded.

Information Event on International Internships

Nov 14, 2019

On Wednesday, 27th November, 2019, the International Office provides information on international internships (where to look for, where to find, and how to finance).

What? Information Event on International Internships

Where? CAP2, Lecture Haal A

When? Wednesday, 27th November, 2pm - 3.30pm

GfB Price-Giving

Nov 13, 2019

The annual plenary of the GfB (Gesellschaft für Betriebswirtschaft zu Kiel e.V.) took place on Thursday, 7th November 2019. Also this year, outstanding Master Theses were honoured during the plenary.

The GfB Price 2019 was awarded to Ms. Tinka Krüger for her Master Thesis "Consumers' Reactions to Corporate Hypocrisy - A Crosscultural Study between Germany, China and South Africa" written at the Marketing Department.

We congratulate Ms. Krüger for her excellent work and the well-deserved GfB award!

The hypocritical consumer – Presentation at the annual conference of the Netzwerk Verbraucherforschung

Oct 28, 2019

Prof. Hoffmann gave a talk about the „hypocritical consumer“ which illustrated concepts and empirical insights about moral rationalizations, moral decoupling and moral licensing. In this year, the general topic of annual conference of the network consumer research was „the dark side of consumption – old problems, new challenges“. It took place at the Federal Ministry of Justice and Consumer Protection in Berlin on Oct, 24th. You can find further information here.

Marketingimpulse: Marketing Research meets Marketing Practice

Oct 22, 2019

Together with different institutions of marketing relevant universities in Schleswig-Holstein, the Marketing Club organizes this annual event to convey concurrent marketing research foci and to compare them simultaneously with the daily practice.

Young researchers get the opportunity to present their work - the department heads extent the discussion. Additionally, we provide insights into marketing institutions of Schleswig-Holstein and this is why this event will take place at one of the co-organizers - this time at the Kiel University.

For the first time, the Muthesius Kunsthochschule is involved and provides interesting insights into their project office.

 

When? Tuesday, 29th of October, 2019

Where? Christian-Albrechts-Platz 2 (Auditorium A), Kiel University, 24118 Kiel

 

Further information and the program can be found here.

Day of Marketing

Apr 11, 2019

Get the full marketing-experience in science & practice in just one day and join our Day of Marketing!

On the 18th of June 2019, the Department of Marketing (supported by PerLe) is hosting the Day of Marketing to unite theory and practice and to show what Marketing at the University of Kiel is about. In several talks and presentations, you will get valuable insights on different research topics and the teaching concept of the Department of Marketing.

  • What does research & science actually mean in the field of Marketing?
  • What are our researchers working on?
  • How can these topics be transferred to students?
  • Graduation finished... & now?

These and more questions will be answered by researchers, students and alumnis of the CAU, presenting their fields of studies and results of students’ group-workings. To combine theory and research with practice, we also invited international and regional companies and Start-ups from Kiel and surroundings to talk about their experiences and practical implementations of Marketing in their own companies.

You are Bachelor/Master student of the CAU Kiel or interested in becoming one?

Come to CAP 3 at CAU Kiel at the 18th of June (4pm – 10pm | 16:00 – 20:00) and join the day of Marketing! (You’ll get free snacks and drinks!)

You can find the program of the Day of Marketing here.